article thumbnail

529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

article thumbnail

519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Market Research As software product managers navigate the complex landscape of product development, market research emerges as a crucial first activity.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

article thumbnail

510: How to use these AI tools to create a product brief – with Brian Collard

Product Innovation Educators

We’re talking about how artificial intelligence (AI) is changing the way we manage products and come up with new ideas. AI in the Product Development Lifecycle Discovery and Research Phase Large language models can come up with ideas, but always keep humans in the loop.

article thumbnail

517: How to conduct an AI Design Sprint – with Mike Hyzy

Product Innovation Educators

Mike emphasizes that this isn’t about rushing through the process – it’s about using AI tools to accelerate the research and analysis phases so teams can spend more time on creative problem-solving and validation. Consider which aspects of your market and customer needs are most likely to evolve in the next 2-5 years.

article thumbnail

AI Product Management 101: How to Leverage Artificial Intelligence Successfully?

Userpilot

Apart from artificial intelligence itself, AI is often referred to as Deep Learning and Machine Learning (ML) technologies and Natural Language Processing (NLP). The post AI Product Management 101: How to Leverage Artificial Intelligence Successfully? What do we mean by AI?

article thumbnail

From Ideas to Impact: The Role of AI in Modern Content Creation

The Product Coalition

In digital content creation, Artificial Intelligence (AI) has emerged as a significant influence, transforming how content is produced and consumed. AI tools for content creation, powered by advanced machine learning algorithms, analyze extensive datasets to discern patterns and trends. What is AI for content creation?