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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom, Inc.

New research from Harvard Business Review Analytic Services reveals that businesses of all sizes – from small businesses to enterprises – are realizing the business value of personal, efficient customer engagement. Below, we take a deeper dive into the report’s key data and trends. But they’re facing big barriers.

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5 Machine Learning Lessons for Product Managers

Mind the Product

Artificial intelligence (AI) is probably the biggest commercial opportunity in today’s economy. We all use AI or machine learning (ML)-driven products almost every day, and the number of these products will be growing exponentially over the next couple of years. What does it mean for us as product managers?

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10 Ways Customer Data & Machine Learning Can Enhance Customer Experience

Userpilot

Machine learning is a trending topic that has exploded in interest recently. Coupled closely together with Machine Learning is customer data. Combining customer data & machine learning unlocks the power of big data. What is machine learning?

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The key customer experience metrics to gauge CX success 

Alchemer Mobile

Make better-informed business decisions Data-driven insights from CX metrics enable teams to make informed decisions. This applies to product development, marketing strategies, and customer service enhancements. While measuring NPS is important, NPS data is not always easily actionable.

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How Big Data is Shaping the Future of Retail

The Product Coalition

about brands, product pricing, and customer reviews?—?have Big Data services , powered by artificial intelligence (AI) and machine learning, help retailers stand out in a crowded, competitive marketplace. In which other ways could Big Data impact retail in the upcoming years?

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Artificial Intelligence for Localization: Cutting Through the Hype to Develop Our Product

The Product Coalition

Here’s our story how we’re developing a product using machine learning and neural networks to boost translation and localization Artificial intelligence and its applications are one of the most sensational topics in the IT field. There are also a lot of misconceptions surrounding the term “artificial intelligence” itself.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

The “shiny penny” approach (focus all your attention on the hottest tools in the market) or “head in the sand” approach (fall victim to analysis paralysis and avoid choosing any tools) are no longer viable. But here’s the thing: a tool is not a strategy. The anatomy of a marketing tech stack [with recommended tools].