Starter KPIs for B2B/Enterprise
Mironov Consulting
FEBRUARY 6, 2020
Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. Our audience is large enough, and any one individual sale small enough, that we can run pricing or messaging or packaging experiments on live customers. But I find they don’t map well to enterprise companies. Products are easy to try or test before purchase.
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