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How Rumi Cosmetiques Boosted UserExperience and Conversion Rates in eCommerce: A Case Study for Marketers andManagers Discover how Rumi Cosmetiques achieved a 75% increase in cart adds and doubled conversion rates by enhancing userexperience and conversion rate in eCommerce.
Drawing from his 20+ years of technology experience and extensive research, Nishant shared insights about how these activities vary across different organizational contexts – from startups to enterprises, B2B to B2C, and Agile to Waterfall environments.
Listen to the audio version of this article: [link] Product Teams: Benefits and Challenges A product team is a group of people who collaborate effectively, have ownership of a product , and are responsible for achieving product success. In sum, the teams and their products underperformed.
Wondering how to deliver a positive userexperience to your customers? That's because it's exactly what you will learn from the article. From customer research to in-app experience localization, we show you how to refine your product UX design to delight customers. If so, you're in the right place!
Userexperience now matters just as much—if not more—than the value-add. Read this article to learn how to fix this problem. Rapid technological advances & high consumer expectations have changed the game for financial institution products. Listen up, Product Managers! The key to a solid UX is now personalization.
These tools can provide you with the qualitative and quantitative data you need to understand how your customer behaves in your product, so you can make the necessary changes to improve their experience. This article will highlight 23 of the best UX research tools available in 2024.
I almost choked on my tea because the value of UX is a good userexperience that solves user problems. Good UX isnt just about creating pleasant userexperiences today; its about preventing long-term financial and operations costs. Check out my other articles ondesign. Enjoyed this? Has ROI killed UX?
TL;DR UX design —short for UserExperience Design—focuses on creating products that offer meaningful and relevant experiences to users. UserExperience (UX) design has many principles that ensure your products are intuitive, engaging, and effective. They include: User-Centered Design. Consistency.
The solution might lie in your ability to create a comprehensive userexperience map. A well-crafted userexperience map can be your secret weapon for understanding customers, identifying pain points, and boosting product engagement. In this article, we explore what this map is all about and how you can create one.
It requires a thoughtful approach to userexperience (UX), usability principles, and visual design to ensure clarity, accessibility, and functionality. In this article, well delve into the best practices for designing tables that convey information and enhance the overall userexperience.
Functionality is a must when it comes to attracting customers, but it’s userexperience that helps you retain them. Wondering how to create an outstanding userexperience ? Read this article to discover 17 UX design principles to drive customer satisfaction and loyalty. Let’s dive right in!
Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the userexperience. This article will help reduce such churn by refining your product management and UX analysis approach. What are UX metrics?
I focused on understanding AI products, the strategies that drive them, and how AI can enhance userexperience and business outcomes. This allowed me to gain insights not only about the technology but also about the market , business applications , and how to build user-friendly AI products.
Listen to the audio version of this article: [link] What is Product Discovery? 1] It involves understanding and selecting user needs, exploring solutions, and choosing the most appropriate one. Product discovery is the process of “figuring out a solution to a problem we’ve been asked to solve,” writes Marty Cagan. [1]
Subscribe today and unlock this article: [link] Whats the most surprising insight youve gained from a stakeholder alignment challenge? Because alignment isnt enough. You need a coalition shared purpose, mutual trust, and real support behind your product vision. A growing library of frameworks, case studies, and actionable tools.
Not to worry; this article isnt about your habits but about helping you build positive habits like saving. In an article published by Barclays customers are looking for ways to spend more wisely to offset growing living costs. We all have habits, some good and some bad. Human wants are insatiable. Wow, you made it to the end!
We dive into this powerful habit in our latest Patreon-exclusive article , “ The Year of Soft Skills: Essential Soft Skills for Product Managers in 2025.” Whats Inside the Full Article? Subscribe today and unlock this article: [link] Whats the #1 soft skill thats helped you succeed as a PM?
We dive into this powerful habit in our latest Patreon-exclusive article , “ Strategic Influence: The Must-Have Skill for PMs in 2025.” ” In our latest Patreon-exclusive article , we explore: Why strategic influence is the must-have skill for PMs in 2025. Whats Inside the Article? But this is just a glimpse.
Listen to the audio version of this article: [link]. For instance, the marketing strategy, the userexperience (UX) design and technology choices have to align to successfully acquire new users, increase conversion, or meet another product goal. The Need for Guidance and the Lack of Transactional Power.
In our latest Patreon-exclusive article , part of the Roadmap to Mastery Collection , we explore: Why trust is now a product featurenot just a brand value. Whats Inside the Full Article? Subscribe today and unlock this article: [link] Whats your approach to building customer trust?
In our latest Patreon-exclusive article , part of the Roadmap to Mastery Collection , we explore: The most common mistakes PMs make in stakeholder alignment. A case study on how realigning priorities increased user engagement by 25%. Whats Inside the Full Article? How to use the 5 Whys technique to uncover the real root cause.
Wouldn’t it be great to see all user interactions with your product as they happen? Think about all the insights you could gather to improve the userexperience. In this article, you will learn: What session replays are and how they work. Every click, scroll, hover, or keystroke? What benefits they offer.
But you can think of the product owner as an agile product manager, as I explain in the article “ Product Manager vs. Product Owner ”. I regard a (digital) product as an asset that creates value for a group of users and for the business. For example, I am writing this article using Microsoft Word. Pl atform Owner.
This is my second article on Gestalt Principles, following the Proximity principle discussed in thefirst. On a typical listing page, items usually share the same size and shape to demonstrate that they belong to the same categorysuch as products, articles, postings, etc. When an item differs in size or shape, it stands out.
We dive into this powerful habit in our latest Patreon-exclusive article , “ Navigating Product Ecosystems: The Future of Product Management in 2025.” ” In our latest Patreon-exclusive article , we explore: Why product ecosystems are becoming essential for success. So, how can you stay ahead of this shift?
Without additional metrics focusing on userexperience, the analytics team will miss out on crucial inputs to decisions the product team is making”. Without additional metrics focusing on userexperience, the analytics team will miss out on crucial inputs that the product team can use to inform their decisions.
Listen to the audio version of this article: [link] Introduction To discuss empowerment in product management, I find it helpful to distinguish three main levels of decision-making authority, product delivery, product discovery, and product strategy, as the model in Figure 1 shows. [1] I certainly don’t intend to make anyone feel bad.
Listen to the audio version of this article: [link] What are OKRs? It can also create a Frankenstein product—an offering that is a collection of unrelated features, offers a terrible value proposition, and gives rise to a horrible userexperience. OKRs are a method for setting and tracking goals.
Listen to the audio version of this article: [link]. If you say yes to every request, you are in danger of creating a Frankenstein product—a product that is a collection of unrelated features, offers a weak value proposition, and gives rise to a poor userexperience. 1 The Product Roadmap is a Feature-based Plan.
Listen to the audio version of this article: [link] Traditional vs Outcome-based Roadmaps Before I share the four steps, let me briefly describe the main differences between a traditional, feature- and an outcome-based product roadmap. Does the userexperience have to be adapted? Delete or archive them.
Early in her career, Francesca encountered this phrase alongside the common description of product management as sitting at the intersection of business, userexperience, and technology. As we’ll explore in this article, effective product management requires a unique blend of skills that goes beyond traditional leadership models.
If there is one thing thats altering the way we create userexperience (UX) designs and conduct research in 2024, it is definitely artificial intelligence (AI). In this article, we will mainly focus on how AI-driven UX has impacted and will continue to influence the modern business world. No one can denythat.
This article aims to simplify the decision-making process. We’ve researched, tested, and curated a list of 10 top-rated session recording tools to help you unlock valuable user insights and build better digital experiences. Main Features Skip inactivity and jump straight to key user actions within each recording.
Listen to the audio version of this article: [link] Introduction My first product management job wasn’t exactly what you call a success story: I was part of a team that was called in to help with a new product development effort, and I ended up working with the lead product manager.
Instead, you should engage the stakeholders, leverage their expertise, and generate as much buy-in as possible , as I explain in more detail in my article “ Stakeholder Management Tips for Product People.” At the same token, ignoring the stakeholders or excluding them from important product decisions is not helpful either.
In this article, we’ll explore key ideas and strategies to help you become a better product innovator and manager. Here are key criteria to consider: Strategic fit with company objectives Sales potential and market size Competitive landscape Userexperience and customer value Technical feasibility and complexity Financial metrics (e.g.,
In the coming articles, well explore how to challenge and dismantle these sacred practices. Whats Next: Break the Rules If this sounds familiar, youre not alone. Product teams everywhere are trapped by outdated practices designed for a slower, more predictable era. The good news? You can break free.
Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders.
In the next article, well challenge two more rules holding you back: that listening to customers and obsessing over data will always point you in the right direction. Ask yourself: Are you ready to stop playing it safe and start leading your product into uncharted territory? What rules do you need to break to finally unlock innovation?
Most apps experience 89.3%-98.7% churn within 30 days, and in-app purchase conversion rates are often below 5% for the small number of users who remain. The key is to understand your users and continuously optimize your mobile app for exceptional value. This article will cover 14 metrics to help you achieve just that.
This article will help you decide. Tighter feedback loops and faster improvements to userexperience. This feature helps teams understand user intent and identify major issues without needing to watch an entire session. Looking for a Fullstory Session Replay Alternative for Tracking User Engagement? The result?
If you said yes to every idea and request, you would end up with a feature soup , a product with an uncompelling value proposition and a poor userexperience. Refer to my article “ Boost Your Product Leadership Power ” for more guidance. Saying no, however, is part and parcel of a product person’s job.
Listen to the audio version of this article: [link] Product Strategy Discovery Explained What is product strategy discovery? Unlike product discovery , it is not primarily concerned with determining the right solution—finding the right features, and creating the right userexperience.
This article highlights a few ways to increase clarity and provide better role definition between a manager and a direct report as it pertains to daily situations involving escalations, blockers, and air cover. Guest Post by: Kennan Murphy-Sierra (Mentee, Session 6, The Product Mentor) [Paired with Mentor, Jordan Bergtraum].
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