UX Studio

NOVEMBER 26, 2018

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

User Testing 107

User Testing Market Research Product Research Research Software 107

Userpilot

AUGUST 30, 2024

Customer insights enable SaaS teams to understand them better and build products that satisfy their genuine needs. From the article, you’ll learn about different kinds of customer insights (from product analytics and only) and the benefits of gathering them. Let’s dive right in! Book the demo to find out how!

Data Visualization 105

Data Visualization Customer Feedback User Testing Analytic Tools 105

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research?

User Testing 78

User Testing Product Research Market Research Research Software 78

Product Innovation Educators

JUNE 24, 2024

In this article, we’ll explore Mary’s journey, the strategies she used to reframe her experience, and the valuable lessons she learned along the way. In product management, it involves understanding the needs and pain points of customers and creating products that solve their problems.

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Product Management Product Manager User Friction Product Research 249

The Product Coalition

SEPTEMBER 4, 2023

Building solutions that have growth potential requires a research approach that addresses the needs of the entire past and future user base, including the silent majority, quiet churners, and untapped potential. This spotlight represents your active customers who are reaching out with their feedback and requests.

User Testing 140

User Testing Customer Feedback Vision Customer Experience 140

Userpilot

NOVEMBER 30, 2023

How do product managers identify market gaps? This is the main focus of the article, so if you’re after the answer, we’ve got you covered! TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. What are market gaps? Let’s get into it!

User Testing 105

User Testing Data Visualization Feedback Software Research Software 105

Userpilot

JULY 24, 2024

This article will discuss the key steps to get you started. Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction. Conduct market research and analysis to understand the current state of products in your industry.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111

Userpilot

SEPTEMBER 14, 2023

What customer discovery questions should product managers ask to accurately identify the unsatisfied needs of potential customers and validate ideas? This is exactly what the article deals with, so if you’re after the answer to this question, you’re in the right place. What are customer discovery questions?

Product Research 103

Product Research Customer Feedback Data Visualization User Testing 103

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. We’ve handpicked the right survey questions under different research categories to make everything easy.

Customer Feedback 98

Customer Feedback User Testing Feedback Software Data Visualization 98

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

The Product Coalition

SEPTEMBER 21, 2020

Good product teams understand that their customers’ needs and behaviours are ever changing and the way to truly predict what impact any update will have is to try it on a small set of real customers. This article tackles the principles that successful teams use to maximize their outcomes.

Customer Experience 166

Customer Experience Data Visualization User Testing Product Research 166

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is primary market research?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Userpilot

OCTOBER 31, 2022

Want to analyze customer needs in a way that will benefit your business? In this article, we feature the nitty-gritty of customer needs — from the fundamental meaning and types of customer needs to the most efficient method for conducting a customer needs analysis and acting on customer data for business growth.

Data Visualization 98

Data Visualization User Testing Analytic Tools Feedback Software 98

Userpilot

DECEMBER 7, 2023

Data is the backbone of modern marketing. This article explores what data-driven insights are and why they are important. These insights help modern businesses understand customers, create targeted marketing campaigns, identify business opportunities, and enhance the customer experience.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Research Software 105

Userpilot

MAY 1, 2024

A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it. Also, you can use them for market research and validation.

User Testing 110

User Testing Feedback Software Analytic Tools Research Software 110

Userpilot

AUGUST 18, 2024

In this article, we establish the basis of this sentiment. Perform market research and define your target audience A successful product strategy is built on a solid foundation of customer understanding. Thus, you must conduct thorough market research to understand who your ideal customer is and what they need.

Data Visualization 105

Data Visualization Strategy User Testing Product Research 105

Userpilot

JULY 17, 2024

Collecting high-quality data for personas ensures they are based on real user behaviors and needs. Methods include in-app surveys , user interviews, user behavior data, reviews, and market research tools. Here are eight user persona examples to guide you in creating your own detailed personas.

User Testing 105

User Testing Research Software Data Visualization Feedback Software 105

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 98

Feedback Software Analytic Tools Research Software Customer Experience 98

Usersnap

JANUARY 26, 2022

What we’ve witnessed among our customer base is this: companies that continue to optimize their SaaS product tend to grow faster, and sustain their customer base long-term. Engaging customers can mean everything and nothing (depends who’s saying it ??), SaaS companies need to have products that put the customer front and center.

Feedback Software 111

Feedback Software Analytic Tools Research Software User Testing 111

The Product Coalition

MAY 13, 2020

Together they talk through what they want to build, and then the POM handles some of the the more nitty-gritty tasks, like data gathering and market research. However at Stripe, Product Ops’ primary focus is on providing value for the user. This article was also published on The Product Management Blog.

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Product Research Data Visualization User Testing Research Software 148

Userpilot

AUGUST 12, 2024

In this article, we’ll cover the basics of product positioning and messaging and a brief overview of improving your homepage. TL;DR Anthony Pierri is the co-founder of FletchPMM, a product marketing consultancy that specializes in improving B2B startup homepages. Identify your target audience and their pain points and needs.

Messaging 105

Messaging Positioning Data Visualization User Testing 105

Userpilot

JUNE 28, 2023

Customers are the lifeblood of any business, and asking good feedback questions is critical to gauging their thoughts about your product or service and its perceived strengths and weaknesses. When used correctly, customer feedback can shape your growth strategy, help you detect issues, improve your brand image, and increase customer loyalty.

User Testing 98

User Testing Customer Feedback Customer Satisfaction Feedback Software 98

Userpilot

AUGUST 18, 2024

Key highlights include: Selecting the ideal customer profile (ICP). In this article, we’ll take a quick look at Maja’s journey and discuss the steps to build a GTM strategy. A GTM strategy offers several benefits, including clear positioning , targeted marketing, and efficient resource allocation. User persona example.

Feedback Software 105

Feedback Software Research Software User Testing Product Research 105

Userpilot

JUNE 17, 2024

With the right survey questions, you can gain insights into what your customers like and dislike about your brand, products, and services. Effectively analyzing data from your user feedback will also help you eliminate assumptions and create marketing strategies that positively impact your audience.

Data Visualization 105

Data Visualization Product Research User Testing Analytic Tools 105

Userpilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Let’s get right to it!

User Testing 105

User Testing Product Research Data Visualization Research Software 105

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. This article shows you how. In-app strategies for converting free or trial users to paying customers. Personalize your campaigns.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Userpilot

APRIL 21, 2024

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Focus on their JTBDs, pain points , and gains from using your product.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

UX Planet

JANUARY 16, 2024

If you’ve ever felt the pains of uncertainty or the fear of wasting precious resources, then read on. In this article, we’ll uncover the common branding mistakes that have haunted both enterprises and small ventures. SELECT Branding Process by Shakuro Mistake #1: Neglecting market research Market research is the North Star of branding.

Branding 98

Branding User Testing Product Research Data Visualization 98

Userpilot

MAY 30, 2023

They help you decide what product or service to prioritize, streamline your advertising and marketing, and better connect leads with their goals and pain points. Put simply, user personas impact your entire business model. In this article, we take an in-depth look at the user persona creation process.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

Userpilot

JANUARY 28, 2024

Looking for micro survey templates to collect quick user feedback? This article guides you through important surveys to implement across the customer journey. Among other benefits, they help you: Collect customer feedback with minimal effort : Imagine a quick, bite-sized snack instead of a full-course meal.

User Testing 96

User Testing Customer Feedback Product Research Feedback Software 96

Imaginary Cloud - Design

AUGUST 19, 2021

This blog post will discuss what Design Research is, its top benefits, and how we do it at Imaginary Cloud. What is Design Research? The Benefits of Design Research. ? Market Research vs Design Research. ? Design Research steps. ? Design Research methods. User Research. ?

User Testing 110

User Testing Research Software Product Research Customer Experience 110

Userpilot

JULY 22, 2024

It enables you to capture new markets, increase revenue, and solidify your competitive edge. In this article, we explore the benefits and challenges of this critical aspect of product management. TL;DR Product expansion refers to any step a business takes to expand its market share.

Research Software 103

Research Software Feedback Software Analytic Tools User Testing 103

Userpilot

AUGUST 10, 2023

How can product teams leverage the product discovery process to create products that satisfy genuine user needs? This article explores every stage of the process and shares some of the best practices that will help product managers deliver delightful user experiences! Let’s get right to it!

Product Research 98

Product Research Analytic Tools Feedback Software User Testing 98

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? This is one of the questions we answer in this article. The process involves researching the target audience’s problems, needs, and motivations, and creating user personas representing key customer segments.

Messaging 100

Messaging User Testing Research Software Analytic Tools 100

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product.

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. It can be a tough nut to crack sometimes, but we’ve made it easier in this article. Typeform – best for long-form market research surveys. What are marketing surveys?

Data Visualization 97

Data Visualization Product Research Research Software Analytic Tools 97

Userpilot

MARCH 9, 2023

This article examines why product-market fit analysis is important and how to gather insights into achieving a product-market fit by getting feedback and validating your idea. You can use forms for potential and existing customers to sign up as beta testers to determine if the product/feature has a demand.

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98