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How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?
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Recently, at Hemnet, Sweden’s beloved property platform, she led product development that drove a 130% increase in top line revenues, making it the growth engine of the business. As we’ll explore in this article, effective product management requires a unique blend of skills that goes beyond traditional leadership models.
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A feature owner who manages a major capability with which end users interact like search and navigation on an online retailer’s website. A platform owner who manages a platform as a collection of shared software assets. I regard a (digital) product as an asset that creates value for a group of users and for the business.
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