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Market Research vs User Research: How To Overcome Uncertainty

UX Studio

Easier said than done… Is it not just a question of market research vs user research? We wrote this to help you choose the right research methods more easily. In this article we answer: How do we distinguish between types of research? What characteristics define market research vs user research?

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Do Your Customers Really Want to Pay Less?

The Product Coalition

That’s the magic of a great user experience. Since there are many articles about making things simpler, I want to put the focus here on making things more valuable. Layer 1: Your Customers We always try to make things simple for our customers, while preserving the value. Do Your Customers Really Want to Pay Less?

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Make New Product Features Stick

The Product Guy

A marketer or market researcher may view patterns in terms of demographics and buying activity. A user researcher or other UX practitioner may group users by patterns in their behavior, both inside and outside your product. You may buy this ebook at [link].

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16 Customer Acquisition Strategies To Increase Conversion Rates

Userpilot

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. This article shows you how. In-app strategies for converting free or trial users to paying customers. Focus on the right customer acquisition channels.

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How to get stakeholder buy-in for user research: 31 expert tips

Userzoom

First however you’ll need some sound advice from a panel of UX experts who know a little something about talking to budget-holders and convincing them to invest in user experience. This free-to-download bundle contains the following resources: Benchmarking 101 [ebook]. How will your better user experience increase revenue?

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Your Ultimate Guide To Successful Usability Testing

UX Studio: Product Management

Usability testing forms a user experience research method, usually a qualitative one, as the core of UX research. A typical (potential) user of any digital product should be able to interact with it without frustration, and easily accomplish set goals. Download our free ebook now! What is usability testing?

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Customer Onboarding Process: Steps, Best Practices & Templates

Userpilot

From initial sign-up to renewals and upgrades, it guides customers to ensure they have a seamless experience and can easily achieve their goals. The article will teach you how to design an onboarding strategy for your SaaS. TL;DR Customer onboarding helps new users understand and engage with a SaaS product effectively.