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UX vs CX (User Experience vs Customer Experience): Explaining 4 Key Differences

Userpilot

What's the difference between UX vs CX? UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. Read on to find four key differences between UX and CX and how to improve both. What is user experience?

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Customer Value 101: Definition, Formula, and 10 Strategies To Increase the CV for Your SaaS

Userpilot

What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? So let’s see what you can do to increase your customer value and retain loyal customers. In SaaS, customer value is a user’s perception of what your product or service is worth.

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Empathy in UX

UX Studio: Product Management

If we go to the strict definition of empathy we speak of the ability to share the feelings or experiences of another person, imagining that we are in that situation. But why is empathy so important in UX and how can we best practice it? As UX professionals we want to appeal to emotions. Why did you buy those shoes?

UX 94
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15 Good UX Examples For SaaS Every UX Designer Should Follow

Userpilot

Are you looking for some good UX examples? But what makes a great UX design and can you achieve it without good UI? In this article, we are looking at some really good UX design examples that will inspire UX designers. Great UX design helps users easily achieve their goals and complete their tasks without friction.

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What Is SaaS Product Marketing: A Definitive Guide

Userpilot

To build a product marketing team in SaaS, you first need to ask yourself: Do you rely on your sales team to convert trial users into paying customers or are you using a product-led approach ? Onboarding responsibilities: help trial users realize and experience the value of the product. Customer persona. Customer journey.

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13 Creative Survey Ideas to Gain Insightful Customer Feedback

Userpilot

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

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Product in Practice: How 2-Way Door Decisions Helped Simply Business Learn Fast

Product Talk

For this post, we spoke with a product team from Simply Business about some of the major lessons they’ve learned since adopting continuous discovery habits like interviewing their customers, questioning their assumptions , and using the opportunity solution tree to guide their work. How do we know when a pain point is worth pursuing?