Userpilot

SEPTEMBER 12, 2022

Investing in customer delight is a great business strategy to: Engage customers until they become loyal promoters. Increase customer lifetime value. But what does it even mean to delight customers? And how is it different from satisfaction? You can’t measure customer delight with one metric.

Feedback Software 90

Feedback Software Analytic Tools Customer Experience User Testing 90

Userpilot

DECEMBER 6, 2022

Most probably you already know how important it is for a brand to offer superior experiences, but how exactly can you measure customer experience? Something as abstract as customer experience cannot be measured directly. Trigger personalized experience flows based on user behavior. What is customer experience?

Customer Experience 84

Customer Experience User Testing Customer Feedback Data Visualization 84

Userpilot

JULY 18, 2023

Tracking your customer churn rate will help you keep tabs on business growth. This article shows you various ways to calculate churn, make sense of the data, and create proactive solutions to retain more customers. Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate.

User Testing 76

User Testing Feedback Software Data Visualization Customer Experience 76

Userpilot

SEPTEMBER 30, 2022

In this new era, digital transformation and the digitization of customer experience are a must for most businesses. In this article, we’ll cover: What digital customer experience (digital CX) is and how it compares to regular CX? The benefits of digitizing your customer experience, including its effect on revenue.

Customer Experience 73

Customer Experience User Testing Data Visualization Feedback Software 73

Userpilot

JANUARY 22, 2024

What are the most common customer success models? What factors should you consider when choosing one for your SaaS business to provide the best assistance to your customer ? These are the main questions we discuss in this article. A hybrid model combines elements of the two models to tailor the assistance to user needs.

Analytic Tools 76

Analytic Tools Feedback Software User Testing Customer Feedback 76

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. Let’s go over them.

Customer Feedback 69

Customer Feedback User Testing Feedback Software Product Research 69

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 77

Customer Experience User Testing Analytic Tools Feedback Software 77

Userpilot

AUGUST 30, 2024

This is the main question the article answers. TL;DR Market research is the process of gathering, analyzing, and interpreting information about a target market, competitors, and customers. Its goal is to help make informed decisions about product development , marketing strategies, pricing, and customer acquisition in SaaS companies.

User Testing 71

User Testing Research Software Market Research Product Research 71

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. What is a marketing funnel?

Feedback Software 86

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 86

Modus Create

NOVEMBER 23, 2021

In this article, we will focus on two concepts that help agile project teams ensure: they are ready when they get a green light for a project deliverable; and. It is critical to confirm these definitions early to reduce risks during execution. Definition of Ready. Definition of Done. DoR vs. DoD . INVEST Principle.

Definition 52

Definition Agile User Testing Customer Experience 52

Userpilot

MARCH 7, 2024

These are the main questions the article explores. We also look at a couple of analytics tools for analyzing user engagement. TL;DR User engagement is a measure of how active your users are inside the product and how good the product is at keeping them interested. What is user engagement? Let's dive right in!

Analytic Tools 86

Analytic Tools Data Visualization Onboarding KPIs Feedback Software 86

Userpilot

DECEMBER 19, 2023

Managing customer accounts is a pretty tough job, but you know what’s even tougher? In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth. Personalizing customer workflows according to their needs.

Feedback Software 75

Feedback Software Analytic Tools Product Research User Friction 75

Usersnap

DECEMBER 19, 2023

Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Feedback integration catalyzes continuous improvement, data-driven decisions, and the creation of exceptional user experiences.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Userpilot

JUNE 28, 2022

Are you wondering what customer experience KPIs and metrics you should track? Choosing the right KPIs can make all the difference when it comes to retaining your customers in the SaaS business. Customer experience Key Performance Indicators are the metrics that measure the level of interaction between the company and customers.

Customer Experience 52

Customer Experience Feedback Software Analytic Tools Onboarding KPIs 52

Userpilot

MARCH 6, 2024

This is the main question we explore in the article. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. This helps create user personas. How do you create a robust product funnel for your SaaS?

Analytic Tools 77

Analytic Tools Research Software Data Visualization Onboarding KPIs 77

Userpilot

JULY 8, 2022

Ever wondered what your users think about your product’s features, UI design, and quality? Product experience insights help you understand how customers feel about your product, and how they react and interact with it. Product experience (PX) is the customer’s overall experience and interaction with the product.

Data Visualization 86

Data Visualization Customer Feedback Customer Experience Feedback Software 86

Userpilot

JUNE 7, 2022

Product-centric vs customer-centric: which approach do you use for your SaaS business? By understanding the difference between a product-centric and a customer-centric approach, you can create a strategy that’s aligned with your SaaS growth goals. Have a pricing strategy that encourages users to engage with your product.

User Testing 52

User Testing Customer Experience Feedback Software Customer Feedback 52

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers.

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

People-First Product Leadership

MARCH 10, 2024

While many articles highlight its importance, the journey to developing it often seems shrouded in mystery. For example, being able to proactively (1) identify important customer problems to solve in support of company goals and (2) build a compelling strategy to address those problems. Then dive into, how do you get it?

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

JANUARY 17, 2023

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. If you want to build a loyal customer base and nurture product growth , your focus should be spent on making users realize the value of your product as soon as possible—which might be trickier than you think.

Feedback Software 84

Feedback Software Research Software Onboarding KPIs Customer Experience 84

Userpilot

JANUARY 14, 2022

Tracking it tells you what product features are popular, how much time users spend in your website or app, where they click, and the overall level of user interaction. Users are more likely to become long-term, loyal customers and brand advocates with more positive interactions. What is user engagement analytics?

Analytic Tools 84

Analytic Tools Data Visualization Feedback Software Customer Feedback 84

Userpilot

JANUARY 23, 2024

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Usersnap

FEBRUARY 4, 2019

Customers making purchases. And what keeps customers making purchases? Satisfaction with your products or services and, of course, your relationships with them. The question then becomes how you determine the satisfaction level of your customers. Monitoring customer satisfaction means getting feedback from them.

User Testing 70

User Testing Customer Feedback Feedback Software Customer Experience 70

Modus Create

OCTOBER 13, 2020

In October 2019, we partnered with our large non-profit client to narrow down opportunities in the financial health space and to create a solution that solves customers’ most painful problems. This helped to identify several areas to research as we started working on potential solutions to validate with our customers.

User Testing 98

User Testing Research Software Product Research Analytic Tools 98

Userpilot

JANUARY 26, 2022

SaaS analytics is the process through which SaaS businesses collect and analyze data about customer engagement across all touchpoints in the user journey. Data-driven decisions are more likely to help you reach your revenue goals and improve customer loyalty. Where they are experiencing friction.

Analytic Tools 93

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 93

Userpilot

NOVEMBER 7, 2023

In SaaS, acquiring customers through marketing is not enough for sustainable growth. That’s why customer engagement marketing is an essential pillar, as it provides the building blocks for making customers stay, engage , and eventually become loyal advocates for your product.

Feedback Software 80

Feedback Software Analytic Tools Research Software User Testing 80

Userpilot

APRIL 22, 2024

A customer sentiment dashboard is a great way to visualize customer feedback and see what users love (or hate) about your product. This article shows you a step-by-step process and some of the best tools to use. Customer sentiment dashboards help you generate the following: Sentiment trends over time.

Data Visualization 70

Data Visualization Dashboard Customer Feedback User Testing 70

Userpilot

APRIL 30, 2024

From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. TL;DR A marketing growth strategy is a comprehensive business growth approach focusing not only on customer acquisition but also on long-term engagement and retention.

Analytic Tools 90

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 90

Userpilot

APRIL 30, 2024

From the article, you will learn why you should develop a value-based growth strategy for your SaaS and how to do it. TL;DR Value-based growth is a strategy that prioritizes delivering value to customers. A robust customer success strategy enables customers to get the most out of the product.

Feedback Software 88

Feedback Software Analytic Tools Product Research Data Visualization 88

Userpilot

JULY 26, 2021

Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. Being product-led means using product-led marketing like pain point SEO, product-focused sales enablement documents, and case studies showing customer success with your product.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

MAY 14, 2021

Growing numbers of SaaS companies are adding an onboarding survey to their customer sign-up flows. Those that do often gain insights into the needs of their customers, which ultimately translate into an improved product experience for users, higher activation and greater retention. Let’s start with some definitions.

Feedback Software 52

Feedback Software Onboarding KPIs Product Research Data Visualization 52

Userpilot

JULY 10, 2024

If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. TL;DR Promote your SaaS by knowing your audience, creating engaging content, and highlighting unique features to attract users. This market research can be done through surveys , interviews, and user behavior monitoring tools.

Analytic Tools 85

Analytic Tools Feedback Software Research Software User Testing 85

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue.

Feedback Software 89

Feedback Software Research Software Reporting Tools Onboarding KPIs 89

Userpilot

SEPTEMBER 5, 2023

With all the best practices out there, improving CX without a customer experience roadmap can get overwhelming. Building a roadmap can help you understand your customer’s point of view, determine the CX tactics you should apply, and prioritize the tasks with greater returns. Design the customer journey map.

Customer Experience 84

Customer Experience User Testing Data Visualization Customer Feedback 84

Userpilot

JULY 13, 2023

The SaaS market is complex and dynamic: product managers who can successfully predict customer needs are a valuable commodity. In this article, we’re going to explore what customer needs are, how you can analyze customer behavior to extrapolate them, and ultimately how you can use your findings to predict the future.

Data Visualization 78

Data Visualization Analytic Tools Feedback Software Customer Feedback 78

Product Talk

OCTOBER 6, 2021

Recently, Hope Gurion walked through three scenarios where she argued teams might benefit from including customer segments on their opportunity solution trees. In this article, I’ll revisit each of those scenarios and provide an alternative point of view. Scenario 1: Uncovering Potential Customers. I couldn’t agree more.

User Friction 221

User Friction Customer Experience Customer Feedback Software Review 221

Userpilot

JUNE 30, 2024

By focusing on the user’s needs and goals, user stories ensure that each sprint delivers features customers truly value. In this article, we’ll walk you through a step-by-step process for writing effective user stories that drive customer satisfaction and improve product outcomes.

User Testing 59

User Testing Feedback Software Research Software Analytic Tools 59