UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. The last thing you need is to stumble into the abyss of bad branding, a place where countless others have lost their way. Yet, it’s a double-edged sword.

Branding 90

Branding User Testing Product Research Data Visualization 90

Intercom, Inc.

NOVEMBER 17, 2021

Writing a clear, timely, and empathetic message to your customers is a very sought-after craft. For the past 25 years, she’s been helping people and businesses draft their own style guides and write better emails, chats, and social media messages to improve both communication and the customer experience. Say it like you mean it.

Messaging 118

Messaging Customer Experience Branding Airlines 118

Intercom, Inc.

APRIL 26, 2022

Since the pandemic, consumer habits have really changed – shoppers have migrated online en masse, their expectations are higher than ever, and brand loyalty is harder to maintain. For example, you can create messaging campaigns based on customers’ answers, personalize support content, and more.

Customer Experience 219

Customer Experience User Testing Customer Feedback Feedback Software 219

Intercom, Inc.

MAY 14, 2018

For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. In this article we’ll share some of the most influential marketing statistics we’ve seen in the past couple of years. Messaging: Ignore at your peril. Table of Contents.

User Testing 223

User Testing Research Software Marketing Artificial Inteligence 223

Intercom, Inc.

NOVEMBER 17, 2021

Over the last few months, we’ve released updates that help you improve and measure your conversational support efforts, engage customers with multichannel transactional messaging and other customer engagement enhancements, and integrate the tools you use every day – including WhatsApp! ??. Customer feedback: Hello! Best of all? Best of all?

Customer Feedback 222

Customer Feedback Data Visualization Customer Experience User Testing 222

Intercom, Inc.

JUNE 19, 2018

Tristan received an automated transaction message: his credit card was just used at a convenience store 20 mins away! A 2017 Fortune article, “Those Annoying Chatbots Can Save Business Billions,” highlighted research findings that chatbots could help customer service teams save more than $8 billion by the year 2022.

Reporting Tools 216

Reporting Tools User Testing Research Software Customer Experience 216

Alchemer Mobile

DECEMBER 22, 2020

Here are some of the top mobile customer trends from 2020 and what they mean for your brand. Another major news outlet we work with suggests topics to follow, articles to read, and more based on certain pages visited or articles read. Personalization. Customer expectations have never been higher.

Feedback Software 245

Feedback Software User Testing Reporting Tools Data Visualization 245

The Product Guy

DECEMBER 10, 2024

In the first part of this series, we explored the importance of personal branding for product managers and discussed practical strategies to build and strengthen your PM brand. However, the journey to developing a robust personal brand is not without its challenges. Common Challenges & Controversies 1.

Branding 60

Branding Product Management Product Manager Management 60

Intercom, Inc.

NOVEMBER 30, 2021

With a modern conversational support solution, you can combine proactive , self-serve , and human support capabilities, so your team can get ahead of known problems with targeted messages , automatically answer repetitive queries with bots , and quickly resolve complex issues with automation and a human touch. Proactive messaging.

Technical Review 249

Technical Review Feedback Software Analytic Tools Reporting Tools 249

Intercom, Inc.

MARCH 16, 2018

If you’re wondering how to achieve this, check out our article on marketing using jobs-to-be-done. He used Intercom to message these users and identify what was going wrong. To address these concerns, he added a message schedule downplaying the importance of clean code and up-selling his product. The problem?

Analytic Tools 219

Analytic Tools Customer Experience Data Visualization User Testing 219

Userpilot

JULY 16, 2024

In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth. This process grants you a competitive advantage and fosters brand loyalty. Apple differentiates itself through brand image and reputation.

Differentiation 87

Differentiation Analytic Tools Research Software Feedback Software 87

Userpilot

AUGUST 12, 2024

They may abandon the page if the messaging and positioning are confusing or contradictory. Anthony Pierri knows this, and after helping over 200 businesses improve their homepage, he’s hosting the talk “ How to Rewrite Your Homepage With Sharper Positioning & Messaging ” on October 8th. Register now. Book a seat.

Messaging 88

Messaging Positioning Data Visualization User Testing 88

Intercom, Inc.

AUGUST 14, 2018

If the articles you’re publishing are just plain bad, then you won’t generate traffic. At Intercom, the tactical equivalent would be to publish articles on how to survive this year’s Dreamforce or speculation on the next Facebook F8 announcement. What messages should I send to new customers? So you want to build a brand?

Events 182

Events Blog Article Technical Review 182

Intercom, Inc.

APRIL 25, 2018

Before this, we’d invested a lot of time in features like article suggestions. Powered by our knowledge base product , it suggested articles to people after they typed a message. It worked well, but we started to ask ourselves: what if we could get people to check out the knowledge base before typing a message?

Embedded Analytics 215

Embedded Analytics Feedback Software User Testing Customer Experience 215

Intercom, Inc.

MAY 2, 2018

Live chat” implies an almost instant response, and many customer support teams are often concerned with managing the volume of messages that might come from adding live chat to their site or app. For example, Article Search is built right into Messenger. Why not highlight a best practice article that helps users get up and running.

Customer Experience 190

Customer Experience Inbound Messaging Article 190

Intercom, Inc.

MAY 18, 2022

With this data you can personalize every interaction on your site – send targeted messages by segment, personalize campaigns, view customer interactions and chat history, or even automate your chatbots by training them to recognize frequently asked questions. The problem with third-party data. . JavaScript.

Data Visualization 217

Data Visualization Analytic Tools Feedback Software User Testing 217

Intercom, Inc.

DECEMBER 2, 2019

In a similar vein, 70% of end users say they feel more loyal to companies that provide support in their native language; there’s also massive upside to doing so if you consider another survey which found that 67% of customers are willing to switch brands due to a poor customer experience. Use chatbots to improve resolution times.

Customer Experience 209

Customer Experience Research Software User Testing Technical Review 209

Intercom, Inc.

JUNE 23, 2020

The two key changes are a shift to messenger-based support, and an investment in Bots and Messaging. Instead they are using Automation, Bots, and Proactive Messaging to deliver great experiences to all their customers at increasing scale. And they are shifting their work communication to messaging tools like Slack.

Customer Communications 245

Customer Communications Customer Experience User Testing Inbound 245

Roman Pichler

APRIL 5, 2022

Listen to this article: [link]. Do not engage in side-conversations and don’t answer messages on your electronic devices. For a more detailed discussion, see my article Use Decision Rules to Make Better Product Decisions.). 1 Set an Objective. Be clear on the reason why the meeting is needed. What’s the meeting about?

Weak Development Team 287

Weak Development Team Product Management Product Manager User Testing 287

Intercom, Inc.

MARCH 16, 2021

This is costly not just for your team’s bandwidth and budget – but also for your customers’ satisfaction and overall perception of your brand. “You’ll know the exact questions to address in your help content and the precise words to use – your customers’ words” One of the best ways to do this is create a feedback message.

Data Visualization 201

Data Visualization User Friction Onboarding KPIs Outbound 201

Roman Pichler

NOVEMBER 2, 2021

Listen to this article: [link]. Say that you are working on a new brand-new product. To give helpful feedback and maximise the chances that your message is heard, you might say: “It’s great that you managed to deliver some of the product backlog items. What is Bad Performance? Share Your Views but Don’t Tell People What to Do.

Weak Development Team 349

Weak Development Team Development Software Review Technical Review 349

Alchemer Mobile

JUNE 4, 2019

If you’ve landed on this article, you most likely already understand the immense value of capturing in-app customer feedback. Apptimize can help brands create powerful audience segments, identify the cause of conversion funnel drop-offs, and test new features. Where do you start? What tools do you use?

Feedback Software 240

Feedback Software Analytic Tools Data Visualization User Testing 240

Product Talk

JANUARY 24, 2024

Ben will then send a direct message to anyone who comments on or reacts to the post, asking them if they would be open to doing a quick Zoom interview. He sends one follow-up message to anyone who doesn’t respond to his first message. However, Ben shares that it’s taken time to refine his messaging for this type of outreach.

Research Software 245

Research Software Feedback Software User Testing Customer Experience 245

Intercom, Inc.

MAY 16, 2018

In this article, you’ll learn how to: Understand the role of product marketing. The value in the Intercom Events feature was that you could send messages to customers at a perfectly timed moment, which wasn’t possible before. Instead, they wanted to go to the market with a “seamless asynchronous messaging product.”.

Product Marketing 223

Product Marketing Marketing Strategy Customer Experience 223

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? This is one of the questions we answer in this article. We also show you how to create a message map for your SaaS! This establishes a clear and cohesive brand message and increases brand credibility.

Messaging 70

Messaging User Testing Research Software Analytic Tools 70

Product Innovation Educators

MAY 15, 2023

What a community can do for your product – for product managers Today we are talking about building a community for a brand or product. What can a community do for a brand or product? It can provide growth, help clarify messaging that resonates with your ideal customer, and provide co-creation opportunities.

Branding 96

Branding User Testing Customer Experience Customer Feedback 96

Alchemer Mobile

JUNE 12, 2019

Most brands only hear from less than one percent of their customer base , so they miss out on critical feedback from the other 99 percent. The second is to use proactive engagement strategies and contextually relevant messaging. When it comes to retention, how you message your customers matters just as much as what you message them.

Feedback Software 199

Feedback Software Finance Reporting Tools Data Visualization 199

Intercom, Inc.

APRIL 6, 2020

Over the coming weeks, I, along with others on the team, will be selecting and sharing articles from the Inside Intercom archives that have proven helpful to our customers and visitors in the past. With so many of us looking for positive outlets for our increased time at home at the moment, we hope these articles can be helpful again.

User Testing 181

User Testing Customer Feedback Entertainment Management 181

Product Talk

OCTOBER 2, 2024

Founded and headquartered in Landshut, Germany, HiveMQ empowers businesses to transform with the most trusted MQTT platform (a messaging protocol used for connecting sensors and devices, such as in the Internet of Things). HiveMQ should flawlessly pump messages 24/7 in the background without a single user interaction.

Feedback Software 232

Feedback Software Customer Experience Data Visualization User Testing 232

Intercom, Inc.

MAY 13, 2022

A marketing campaign is a well-planned and executed strategy for increasing brand recognition, engagement, sales, and/or customer loyalty. . Affiliate marketing, where you partner with another brand to market your products. When planning a digital marketing campaign, brands also look at the state of their owned, earned, and paid media.

Marketing 118

Marketing Feedback Software Advertising Customer Experience 118

Intercom, Inc.

JULY 31, 2019

53% of buyers are more likely to buy from a business they can message, so if you’re looking for ways to make your marketing more effective in 2019, live chat is the way to go. They send your leads the exact messages you want them to see based on rules you define. Embed a video message in your chatbot.

Marketing 177

Marketing User Testing Research Software Embedded Analytics 177

Alchemer Mobile

JANUARY 30, 2020

In Gartner’s November 2019 “ Accelerate Buying Decisions ” article, analysts make an important distinction: “Technology buying is typically an act of change.” Brands who cling to traditional VoC initiatives (like NPS) without expanding have become stuck. Put simply: Traditional customer sentiment metrics tell you the “what.”

Reporting Tools 173

Reporting Tools Technology Data Visualization Customer Experience 173

freshtrax

FEBRUARY 28, 2024

Kit Kat , a globally recognized chocolate brand, has not only won the hearts of chocolate lovers worldwide but has also achieved remarkable success in the Japanese market. In this article, we explore how Kit Kat made its mark in Japan, turning a simple chocolate bar into a cultural phenomenon.

Marketing 111

Marketing Branding Messaging Positioning 111

Intercom, Inc.

FEBRUARY 28, 2018

Six years ago, Intercom invented business messaging – helping internet businesses interact with their customers in a personal, scalable way that had never been done before. Paul recently published this article on why product people choose Intercom over other companies. Paul needs no introduction for most of you reading this.

Research Software 195

Research Software CTO User Testing Analytic Tools 195

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. Any marketing messages they see then are effectively out of context. Any marketing messages they see then are effectively out of context.

Research Software 36

Research Software Marketing Customer Communications Data Visualization 36

Intercom, Inc.

APRIL 13, 2018

For example, according to a piece from Adobe , 54% of consumers receive at least one SMS message daily, and 50% of U.S. consumers who receive branded SMS texts go on to make direct purchases. Editor’s note: This article first appeared on the close.io

Data Visualization 224

Data Visualization Customer Feedback Reporting Tools Customer Experience 224

Intercom, Inc.

AUGUST 20, 2020

What I tell people – particularly when it comes to brands – is that I see myself as like a consumer-facing anthropologist. The brand was very popular on Instagram and went viral around 2014, before there were many brands on Instagram. You can be described as many things.

Research Software 243

Research Software Technology Telecommunications User Testing 243