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Why it’s never too early to add product analytics to your app

Mixpanel

When you’re in the early stages of launching a new app, you’ve already got an enormous number of challenges with little time and resources to get it all done. So it’s tempting to think the additional add-on of measuring user events in your code (i.e., If you don’t get your features built, you won’t have an app to launch, right?

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User friction can sink your app. Here’s what it is and how to avoid it.

Mixpanel

It only takes a small amount of user friction to cause an app to hemorrhage users. And even apps that manage to remain sticky despite user friction will see their users struggle to find the intended value in all its features. Simply put: User friction can single-handedly sink an app’s usefulness.