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Why it’s never too early to add product analytics to your app

Mixpanel

When you’re in the early stages of launching a new app, you’ve already got an enormous number of challenges with little time and resources to get it all done. So it’s tempting to think the additional add-on of measuring user events in your code (i.e., If you don’t get your features built, you won’t have an app to launch, right?

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How to be the go-to engineer for product analytics

Mixpanel

One of those niches that’s become more valuable in recent years: product analytics. As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products. Spearhead a slick analytics implementation.

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Always implement analytics as part of feature development. Here’s why.

Mixpanel

Product analytics is an ongoing effort. As new features are added to your products, so should new analytics events be added to your codebases. But different companies have different strategies for how and when they update their analytics implementations. Others wait to implement analytics until a later sprint all at once.

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Data thinking vs. product thinking

Mixpanel

Data has fundamentally changed how we design and develop products, but there’s a difference between simply reacting to data points and applying the level of analytic rigor needed to yield meaningful results. So you gave them anonymous chat and positioned it in the app where it can’t possibly go unnoticed. Create counter metrics.

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User friction can sink your app. Here’s what it is and how to avoid it.

Mixpanel

It only takes a small amount of user friction to cause an app to hemorrhage users. And even apps that manage to remain sticky despite user friction will see their users struggle to find the intended value in all its features. Simply put: User friction can single-handedly sink an app’s usefulness. Here’s how.