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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Moving from Solutions to Problems

Folding Burritos

What we want is to create a culture where stakeholders come to us with problems, rather than ready-made ideas and solutions (i.e. Yet, I wanted to dig deeper into this issue by focusing on: The reasons why a Solution-first culture makes your life harder; A “framework” to drive stakeholders to think in terms of Problems. features.).

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12 Funnel Tracking Software Tools For Data Analysis in SaaS

Userpilot

Funnel tracking software can solve this problem. But with so many tools in the market, which one should you choose for product analytics ? Unlike sales funnel software, funnel-tracking tools track numerous funnels such as goal completion, conversion , and review funnels. Want the best of everything?

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Digital Sustainability: A Growing Frontier in Software Development

The Product Coalition

Software development with sustainability in mind is a rising trend in digital spaces. Digital technology has inadvertently become a significant contributor to the growing carbon footprint of the tech industry. As we increasingly depend on digital solutions, the environmental impact of this reliance becomes more apparent.

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Top Customer Success Management Software For SaaS

Userpilot

Looking for the best customer success management software to power up your product growth strategy, but you are overwhelmed with so many options in the market? TL;DR Customer success software refers to tools that help manage customer experiences and drive customers toward their desired outcomes. We’ve got you covered!

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The key customer experience metrics to gauge CX success 

Alchemer Mobile

Respondents to an NPS question are grouped into three categories based on their ratings: Promoters (score 9-10): Loyal customers who will keep purchasing and will refer the business to others. For instance, you can gauge satisfaction levels regarding customer service, initial software usage, or a payment process.

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How to Build Your Dream Analytics Stack

Indicative

A strong analytics stack is foundational to being able to make sense of it all. Investing in a robust and efficient analytics stack is a necessity for a modern business in order to compete. What Technology Do You Need in Your Stack? What Technology Do You Need in Your Stack? This is also referred to as event data.