Mobile app event tracking: Telling the story of how your app works (or doesn’t work)
Mixpanel
MAY 19, 2022
Event tracking is how you know what’s happening in your mobile apps. It’s the primary technique used to capture usage information by product analytics platforms like Mixpanel. An event is something that happens in an app. When a user uses an app, they do stuff. Let’s unpack that, shall we?
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