Intercom, Inc.

DECEMBER 10, 2018

So in-app marketing is especially key to engaging and retaining the users you’ve worked so hard to acquire. This guide is for marketers interested in learning more about the tools of the trade and the various types of in-app marketing – and the ways to use them. What is in-app marketing, anyway?

Feedback Software 137

Feedback Software Analytic Tools User Testing Marketing 137

Userpilot

DECEMBER 19, 2022

Understanding your users and their journey stages will help you create flows tailored to the various SaaS onboarding phases. This is essential because your customers aren’t all the same; their needs change as they progress through your product. It all begins when the customer signs up for your tool and has a continuous effect.

Analytic Tools 89

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 89

Userpilot

NOVEMBER 21, 2023

Product analytics Hubspot can help you to make data-driven decisions about your product development and marketing needs. From understanding customers to driving sales, analytics is a crucial tool for modern product managers. Hubspot integrates nicely with tools like Pendo and Amplitude.

Data Visualization 84

Data Visualization Analytic Tools Reporting Tools Onboarding KPIs 84

Userpilot

MAY 3, 2021

I’ve yet to come across a SaaS business that doesn’t want to increase its Customer Lifetime Value (or LTV for short). But LTV is often a poorly understood metric, especially if you come from a more traditional business environment: one more concerned with acquisition than retention. Why does LTV matter for SaaS? What is LTV?

Onboarding KPIs 98

Onboarding KPIs Feedback Software Analytic Tools Data Visualization 98

Userpilot

NOVEMBER 7, 2024

Let’s review everything your customer success team has to do in the absence of any customer success tools. Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion.

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Reporting Tools 87

Mixpanel

JANUARY 19, 2021

Test yourself with this word problem: Imagine you’re a product manager responsible for your company’s new “business messaging and collaboration” product. Your team suggests two ideas: Change onboarding so it nudges new users to invite their team to collaborate right away. How do you define retention for this product?

Data Visualization 119

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 119

Userpilot

SEPTEMBER 20, 2022

Nailing the customer onboarding process is one of the most important tasks for any savvy PM or SaaS owner. In this article, we’re going to break down exactly what it takes for your customers to start getting value from your product – and therefore boost adoption. feature adoption rate, net revenue retention).

Analytic Tools 87

Analytic Tools Feedback Software Onboarding KPIs Research Software 87

Userpilot

JUNE 16, 2022

Are you making the most out of your customer experience analytics? The data you receive from CX analytics enables you to reduce customer churn, increase customer satisfaction and retention , and help you identify the areas for product improvements. What is customer experience analytics? What’s the value of it?

Data Visualization 95

Data Visualization Analytic Tools Customer Experience Feedback Software 95

Userpilot

DECEMBER 18, 2024

Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. It covers key topics, such as: Defining UX analytics. What is UX analytics?

Data Visualization 66

Data Visualization Analytic Tools Research Software User Testing 66

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. Table of Contents.

Feedback Software 97

Feedback Software Research Software Analytic Tools Onboarding KPIs 97

UX Planet

DECEMBER 6, 2024

How can you balance functionality with aesthetics, ensuring your app is both intuitive and visually appealing? Lets discuss why educational app design is essential and what practices you can follow to deliver a smooth experience to your students. Scalability and flexibility: A solid foundation allows for easy updates and scalability.

Feedback Software 100

Feedback Software Analytic Tools Research Software Data Visualization 100

Userpilot

APRIL 30, 2024

And does it work with the product-led growth model? From the article, you will learn why you should develop a value-based growth strategy for your SaaS and how to do it. It also provides examples of SaaS organizations that have mastered it and explains how Userpilot can help you follow in their footsteps.

Feedback Software 89

Feedback Software Analytic Tools Product Research Data Visualization 89

Userpilot

APRIL 12, 2023

What tools and techniques can you use to implement it? TL;DR A user adoption strategy is a plan for user education and onboarding so that they progress smoothly toward activation and adoption. TL;DR A user adoption strategy is a plan for user education and onboarding so that they progress smoothly toward activation and adoption.

Analytic Tools 97

Analytic Tools Feedback Software User Testing Customer Feedback 97

Userpilot

MARCH 31, 2023

What user onboarding metrics should you track if you want to evaluate your onboarding processes? We all know that successful onboarding is especially important for SaaS companies since they depend on a subscription-based business model. Track in-app feature usage to identify and remove friction points.

Onboarding KPIs 72

Onboarding KPIs Analytic Tools Data Visualization Embedded Analytics 72

Userpilot

FEBRUARY 15, 2022

Are you looking for ways how to increase monthly active users for your SaaS? The best user engagement tools to use to turn new users into active users. Monthly active users (MAUs) refer to the number of unique visitors that engage with your web or mobile app in a month. What are monthly active users (MAU) in SaaS?

Feedback Software 89

Feedback Software Analytic Tools User Testing Onboarding KPIs 89

Userpilot

APRIL 28, 2023

Have you ever abandoned a product due to poor customer onboarding? One where you have to teach yourself how to use the product? If your users aren’t activating or adopting your product, you likely don’t have a proper customer onboarding strategy, or it’s not doing what it should.

Feedback Software 80

Feedback Software Analytic Tools Onboarding KPIs User Testing 80

Userpilot

AUGUST 16, 2021

Wondering how you can optimize user activation for your SaaS to increase your trial to paid conversion rates? User activation is one of the most important SaaS metrics for determining long-term revenue and success. What is user activation in SaaS? User activation vs. the AHA moment in SaaS. Notice how the ‘AHA!

Analytic Tools 98

Analytic Tools Customer Experience Onboarding KPIs User Testing 98

Userpilot

JUNE 16, 2024

User onboarding helps users discover features they need to achieve their goals and trains them how to use them. In the article, we share 11 user onboarding tips and show you how to implement them. Well-designed user onboarding experiences help users achieve their goals and overcome friction that could lead to churn.

Onboarding KPIs 75

Onboarding KPIs User Testing Customer Experience Customer Feedback 75

Userpilot

OCTOBER 8, 2022

Customer onboarding is an incredibly complex topic – you don’t get it right by accident. Instead, you need a comprehensive customer onboarding framework to give you a sense of structure… and set you and your SaaS up for success. Onboarding cannot be pigeonholed as a single ‘thing’ or feature.

Analytic Tools 81

Analytic Tools Onboarding KPIs Feedback Software Framework 81

Userpilot

APRIL 9, 2024

What are the best onboarding platforms available on the market in 2024? Are you looking for an onboarding solution for web or mobile apps? Do you need it to support customer or employee onboarding processes? Are you after specific features to support your onboarding tasks? Ready to dive in?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Customer Communications 52

Userpilot

JULY 13, 2021

Most SaaS businesses recognize that interactive walkthroughs are a helpful onboarding tool , but few use them correctly. Too often, they are conflated with product tours , leaving the customer confused as to why they are being shown features they don’t need. That’s a product tour , and you should avoid those.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Userpilot

NOVEMBER 29, 2024

According to product expert Dan Olsen , it’s because their “bucket” — the product itself — is leaky. Dan, a Stanford-trained engineer with experience guiding companies like Intuit, understands how to optimize your product metrics for growth by focusing on retention and building a product users truly value.

Onboarding KPIs 86

Onboarding KPIs User Testing Customer Experience Analytic Tools 86

Intercom, Inc.

DECEMBER 18, 2018

Email marketing remains an incredibly valuable way of communicating with customers at every stage of their lifecycle, whether you’re a thriving SaaS company or up-and-coming small business. Recommendations for similar products. Onboarding tips for a new app. Come back” campaigns for inactive users.

User Testing 150

User Testing Customer Experience Analytic Tools Research Software 150

The Product Coalition

JULY 1, 2022

All the user acquisition in the world won’t matter if you’ve got a high churn rate on your app. If you want to know why users are uninstalling or unsubscribing, tools like screen flow, heatmaps, and screen recordings can get users loving?—?instead instead of leaving your app. App churn ?—?the What is app churn?

Analytic Tools 120

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 120

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 86

Analytic Tools Feedback Software Research Software User Testing 86

Userpilot

OCTOBER 28, 2024

Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. Well, when onboarding new users, that approach is about as effective as trying to fit everyone into the same pair of pants.

User Testing 88

User Testing Customer Feedback Customer Experience Onboarding KPIs 88

Userpilot

JULY 12, 2021

How much does your business stand to gain from using customer retention analytics? Considering that retaining customers (and reducing churn ) costs a fraction of acquiring new ones , analyzing what makes customers stay or go is important for any SaaS business. What is customer retention analytics?

Analytic Tools 96

Analytic Tools Data Visualization Customer Experience Research Software 96

Userpilot

SEPTEMBER 10, 2024

Are you frustrated with how your users are underutilizing your product, complaining about it, and not realizing the value that it has to offer? It’s probably because you’re lacking in some of the product management fundamentals. Let’s explore the key fundamentals of product management that every product leader should master.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Product Research 98

Userpilot

JULY 9, 2021

Which SaaS metrics should you track to measure if your business is growing at a healthy pace? With the abundance of data and product analytics available, it's sometimes hard to distinguish vanity metrics from important growth ones. don’t track metrics at all (mostly due to not knowing what to track and why).

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Customer Feedback 98

Userpilot

DECEMBER 22, 2023

TL;DR UX microcopy is the small snippets of text in the UI that help users interact effectively with the app or website. A few common examples of microcopy in UX include CTAs, error messages, placeholders, in-app guidance and new feature announcements , and confirmation messages. For example, run A/B and usability tests.

Analytic Tools 91

Analytic Tools Feedback Software UX Data Visualization 91

Userpilot

DECEMBER 15, 2021

Are you focusing on the right conversion metrics? There are so many other metrics to consider – including newsletter signups, customers favoriting items, social media shares, product usage – basically, all the small steps that indicate you’re doing the right thing. Engages with your onboarding in-app flows.

Analytic Tools 88

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 88

Userpilot

JUNE 12, 2023

What is feature adoption? What tools can you use? TL;DR Feature adoption happens when users use the feature regularly to solve their problems. Feature discovery is an initial stage of feature adoption when users learn about the feature. Use product analytics to identify barriers to adoption.

Onboarding KPIs 16

Onboarding KPIs Analytic Tools Data Visualization Feedback Software 16

Userpilot

OCTOBER 20, 2024

Onboarding gamification is the key to transforming a dull process into an engaging one. When the process feels complicated, it becomes easy for a new user to lose interest before they experience the true value of your product. What is onboarding gamification? Launching a new product. Why use a gamified onboarding process?

Onboarding KPIs 74

Onboarding KPIs Customer Experience User Testing Customer Feedback 74

Userpilot

APRIL 29, 2024

A smooth customer onboarding process is key for any SaaS company, and in-app help can be a real game-changer. A well-designed in-app help center will help users to get instant answers to common support questions thus enhancing and simplifying the onboarding process. What is in-app help? Let’s get started!

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization Customer Communications 52

Userpilot

JULY 25, 2022

Customer onboarding challenges are something every SaaS owner or product manager will face at some stage of their career. Because onboarding is such an important area to get right, it’s critical to have a framework (and the tools) to overcome them. What are customer onboarding challenges?

Feedback Software 82

Feedback Software Onboarding KPIs Analytic Tools User Testing 82

Userpilot

JUNE 10, 2024

Researching customer onboarding strategies for your SaaS product? The article shares 17 tried-and-tested customer onboarding tactics that will help you build delightful user experiences and drive product growth. Create a welcome series of in-app and email messages to greet users and kick off onboarding.

Onboarding KPIs 84

Onboarding KPIs User Testing Data Visualization Analytic Tools 84

Userpilot

NOVEMBER 19, 2022

Having trouble deciding which customer service KPI to use? There are some vanity metrics among the KPIs for customer service. So let’s look at the most important KPIs that will help you create strategies to provide superior customer service and boost retention. What are customer service KPIs?

Onboarding KPIs 87

Onboarding KPIs Data Visualization Reporting Tools Customer Experience 87