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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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How to Build Your Dream Analytics Stack

Indicative

A strong analytics stack is foundational to being able to make sense of it all. Investing in a robust and efficient analytics stack is a necessity for a modern business in order to compete. What Technology Do You Need in Your Stack? What Technology Do You Need in Your Stack? Data Tracking and Collection. Major Players.

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Cross-Platform Analytics Guide for SaaS Companies

Userpilot

Tracking cross-platform analytics is essential for product teams to see a complete view of customer behavior. TL;DR Cross-platform analytics is the activity of tracking and analyzing user behavior across multiple platforms or devices. What is cross-platform analytics?

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Omnichannel Analytics Guide for SaaS Companies

Userpilot

Omnichannel analytics enable teams to get a 360 view of user behavior at different touchpoints of the customer journey. In particular, it covers: What omnichannel analytics are Why it’s important to track How to implement your omnichannel analytics strategy Omnichannel analytics tools Let’s get right into it!

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Reveal VS Looker for Embedded Analytics; Which Solution Is Better for You?

Reveal

Reveal Embedded Analytics. This is where tools such as Reveal and Looker come in handy – they convert raw data into easy-to-understand and easy-to-use insights that enable organizations to reshape and modernize the way they do business. What is Looker? What Is Looker? Table of contents: What is Reveal?

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Tristan Handy on the changing face of the data stack

Mixpanel

From early computer systems (basically operating on arithmetic) to the priests of Oracle and IBM. From siloed systems to open source technology that bridges the gap between data engineering and data analysis. That birthed a whole new suite of job titles and tools. From punch cards and filing drawers to early computers.

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Top 7 Embedded Analytics Platforms

Reveal

Reveal Embedded Analytics. Choosing the right embedded analytics platform for your business needs is paramount. Table of contents: What are embedded analytics platforms? Embedded analytics benefits Top 7 embedded analytics platforms Reveal Looker Toucan Sisense Logi analytics Tableau Power BI.