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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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How to Build Your Dream Analytics Stack

Indicative

A strong analytics stack is foundational to being able to make sense of it all. Investing in a robust and efficient analytics stack is a necessity for a modern business in order to compete. It empowers each team across the organization to make data-driven decisions, with access to reporting and ad hoc analysis. . Major Players.

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Top 12 Dashboard Reporting Tools For SaaS in 2024

Userpilot

As you’re researching dashboard reporting tools, you’ve probably noticed how hard it is to find reliable information on the available solutions. When choosing a dashboard tool, pay attention to the ease of use , customization, integrations , value, and data privacy to meet business needs effectively. Let’s dive in!

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SaaS Reporting Guide: Tools & Metrics

Userpilot

With companies relying entirely on data, it’s common sense to carry out SaaS reporting. The different reports can offer a variety of insights that help manage your product in the right direction. You just need to ensure you can get started correctly and the metrics you should report on to get the critical metrics.

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How Product Managers Can Learn to Love Reporting

Speaker: Eric Feinstein, Professional Services Manager, Looker

For a long time, Product Managers have found it challenging to design interfaces inside their products that users could use for reporting. It seems like PMs and engineers have grown to hate embedded reporting. How to evaluate embedded analytic solutions as strategy to greatly reduce initial and on-going engineering effort.

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Cross-Platform Analytics Guide for SaaS Companies

Userpilot

Tracking cross-platform analytics is essential for product teams to see a complete view of customer behavior. TL;DR Cross-platform analytics is the activity of tracking and analyzing user behavior across multiple platforms or devices. What is cross-platform analytics?

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The difference between product analytics and business intelligence tools — and why you need both

Mixpanel

In 2019, industry-leading Business Intelligence tools (BI tools), Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. These massive deals show that BI tools and data warehouses are a powerful combo that companies across the globe are incorporating into their tech stacks.

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How and Why: Embedded Analytics Interfaces For Your SaaS Product

Speaker: Sam Owens, Product Management Lead, Namely Platform

Sam and Jessica faced a problem that many product managers face: their customers wanted better analytics and reporting, but analytics wasn’t the core function of the SaaS product Sam and Jessica manage. Evaluated their options for building a solution themselves or buying something.