Remove Analytic Tools Remove KPI Remove Onboarding KPIs Remove Product Goals
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RFM Analysis (Recency, Frequency, Monetary) in SaaS: The Product Manager’s Guide

Userpilot

How relevant is it to SaaS product management ? We also look at how to carry out the RFM analysis and some SaaS-specific examples. RFM analysis is a user segmentation tool used in sales and marketing for targeted customer engagement. Recency takes into account the last time the customer engaged with the product.

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The Ultimate Product Strategy Checklist for your Mobile App

The Product Coalition

Working as a product manager can be a busy, unpredictable and octopus-like existence. Bringing team members together, organizing user research, product demos, road mapping and more. If you’re a mobile app product manager there’s a whole additional layer of complexity to add to that cake. What are you trying to achieve?