RFM Analysis (Recency, Frequency, Monetary) in SaaS: The Product Manager’s Guide
Userpilot
DECEMBER 21, 2022
How relevant is it to SaaS product management ? We also look at how to carry out the RFM analysis and some SaaS-specific examples. RFM analysis is a user segmentation tool used in sales and marketing for targeted customer engagement. Recency takes into account the last time the customer engaged with the product.
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