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What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The short answer: yes.
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The reason why I like to share that is in today’s talk, we’re going to get into my continuous discovery framework. And I like to set the tone that this framework was developed and co-created with dozens of teams from all over the world. Design with your customers, design with your constituents, not for them.
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A user needs analysis conducted with product analytics data lets you build products that address userpainpoints and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it. Why do you need to analyze user needs? Book a demo now.
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