Mixpanel

SEPTEMBER 15, 2021

Mixpanel is the gold standard for iOS app analytics. And the best way to see how is to try it in your app. Integrating new frameworks can be work, not to mention risky for introducing bugs (especially if you’re already invested in some other analytics tool like Google Analytics).

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Mixpanel

OCTOBER 5, 2021

You can spend all the time in the world devising a thoughtful, nuanced analytics strategy for your product analytics, but if your event tracking isn’t set up behind the scenes just how you need it, some (or all) of your data might be rendered far less helpful than you’d like. As they say—garbage in, garbage out.

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Mixpanel

FEBRUARY 3, 2022

When you’re in the early stages of launching a new app, you’ve already got an enormous number of challenges with little time and resources to get it all done. implementing product analytics) is something that can wait until your team is bigger, until you have more users, or until you have more money. Here’s why. You’re not too small.

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Mixpanel

MARCH 3, 2022

Data has fundamentally changed how we design and develop products, but there’s a difference between simply reacting to data points and applying the level of analytic rigor needed to yield meaningful results. Understand the role of data with nuance. That’s where data comes in. Here’s how.

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Mixpanel

MAY 19, 2022

Event tracking is how you know what’s happening in your mobile apps. It’s the primary technique used to capture usage information by product analytics platforms like Mixpanel. An event is something that happens in an app. When a user uses an app, they do stuff. Let’s unpack that, shall we?

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Mixpanel

OCTOBER 21, 2021

So the last thing we want is to step on all of that by needlessly littering our views with event tracking calls to analytics platforms. The solution: Update the elegance of your event tracking approach to match the elegance of SwiftUI. Analytics code can balloon SwiftUI views. Decouple events from analytics platforms.

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Mixpanel

JULY 26, 2022

Product analytics is an ongoing effort. As new features are added to your products, so should new analytics events be added to your codebases. But different companies have different strategies for how and when they update their analytics implementations. Others wait to implement analytics until a later sprint all at once.

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