Mixpanel

FEBRUARY 3, 2022

When you’re in the early stages of launching a new app, you’ve already got an enormous number of challenges with little time and resources to get it all done. So it’s tempting to think the additional add-on of measuring user events in your code (i.e., If you don’t get your features built, you won’t have an app to launch, right?

Analytic Tools 64

Analytic Tools Data Visualization Feedback Software Technical Cofounder 64

Mixpanel

MAY 19, 2022

Event tracking is how you know what’s happening in your mobile apps. It’s the primary technique used to capture usage information by product analytics platforms like Mixpanel. An event is something that happens in an app. When a user uses an app, they do stuff. Let’s unpack that, shall we?

Analytic Tools 105

Analytic Tools Events Data Visualization Technical Cofounder 105

Mixpanel

OCTOBER 5, 2021

You can spend all the time in the world devising a thoughtful, nuanced analytics strategy for your product analytics, but if your event tracking isn’t set up behind the scenes just how you need it, some (or all) of your data might be rendered far less helpful than you’d like. As they say—garbage in, garbage out.

Technical Cofounder 98

Technical Cofounder Data Visualization Analytic Tools Events 98

Mixpanel

JULY 26, 2022

Product analytics is an ongoing effort. As new features are added to your products, so should new analytics events be added to your codebases. But different companies have different strategies for how and when they update their analytics implementations. Others wait to implement analytics until a later sprint all at once.

Analytic Tools 59

Analytic Tools Data Visualization Technical Cofounder Technical Review 59

Mixpanel

MARCH 3, 2022

Data has fundamentally changed how we design and develop products, but there’s a difference between simply reacting to data points and applying the level of analytic rigor needed to yield meaningful results. The ultimate outcome should be reality-aligned insights. Understand the role of data with nuance.

Data Visualization 114

Data Visualization Analytic Tools Technical Cofounder Weak Development Team 114

Mixpanel

JANUARY 3, 2022

One of those niches that’s become more valuable in recent years: product analytics. As data-driven product development continues to balloon in popularity, so does the need for accurate and sophisticated implementation of analytics tracking in software products. Spearhead a slick analytics implementation.

Analytic Tools 59

Analytic Tools Data Visualization Engineering Weak Development Team 59

Mixpanel

OCTOBER 21, 2021

So the last thing we want is to step on all of that by needlessly littering our views with event tracking calls to analytics platforms. The solution: Update the elegance of your event tracking approach to match the elegance of SwiftUI. Analytics code can balloon SwiftUI views. Analytics code can balloon SwiftUI views.

Data Visualization 72

Data Visualization Analytic Tools Events Reporting Tools 72