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Building High-Impact Teams and Data-Driven Decisions in Product Management with Abner Rosales 

Productside

This week on Productside Stories, host Rina Alexin sits down with Abner Rosales , Senior Director of Product Management Analytics at Experian. Abner dives into governance strategies and the importance of validating user needs to avoid costly mistakes. Insights into balancing innovation with governance and end-user needs.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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How to Use Product Analytics to Collect Targeted Customer Feedback

The Product Coalition

A key ingredient to build a better product is customer feedback. There are various ways to collect customer feedback that include customer surveys through sales executives, feedback forms, focused interviews, etc. The same approach with a few alterations can be replicated for B2C SaaS products as well.

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Best user analytics tools for SaaS

Userpilot

When it comes to boosting your product growth , user analytics tools can make your life a lot easier. These tools offer insights into what your users are doing inside your product and why they are doing it. But how do you know you’re picking the right tools? What is user analytics?

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Building a Great Product Management Organization

Melissa Perri

Some of these are Fortune 10 software-enabled companies going through digital transformations. Others are SaaS companies that are scaling or have scaled recently and want to ensure they are doing it in the best way. At all of them, I start understanding the current state of Product Management.

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Everything You Need to Know About Behavior Analytics

The Product Coalition

(Source: Freepik ) The most important role of a product manager is to truly understand the customers and their problems. Gaining a clear understanding of your customers’ needs, desires, preferences, and dislikes entails gathering detailed information. Understanding your customers is a goal. What is behavioral analytics?

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Saas analytics tools [Best 20+ SaaS Analytics Tools For 2021 – By Use Case]

Userpilot

Data is the engine for SaaS, but without data analytics tools , your SaaS team will not be able to make sense of the data. The right set of SaaS analytics tools can help you generate actionable insights that fuel strategic decisions. But how do you ensure you’re picking the right tools?