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This week on Productside Stories, host Rina Alexin sits down with Abner Rosales , Senior Director of Product Management Analytics at Experian. Abner dives into governance strategies and the importance of validating user needs to avoid costly mistakes. Insights into balancing innovation with governance and end-user needs.
This unique combination developed both her analytical thinking skills and her ability to question assumptions – capabilities that would later prove valuable in her product career. The company operated a softwareplatform for their call center, managing customer communications while ensuring compliance with state regulations.
In this post, were exploring the conversation we had in one of our Productside Stories episodes this season with Joeri Devisch , a veteran of product, technology, and transformation work at global companies. Joeri makes it clear: the future of innovation is human-centered, customer-driven, and iterative by design.
We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. I started my career as a software engineer. How are we building production-quality software? I think that was in 2004.
It’s no longer about making decisions purely based on your intuitions or stakeholder requests, but finding ways to integrate touch points with customers into your work every week—if not every day. In each instance, Ellen found a solution that didn’t require too much time or technical know-how to set up. You can submit yours here.
Customer Retention Rate (CRR) is a key business performance metric that measures the percentage of customers a company retains over a givenperiod. CRR formula, reference values andexample Customer Retention Rateformula Number of customers at the end of the period : Total number of customers at the end of the measuredperiod.
When the process feels complicated, it becomes easy for a new user to lose interest before they experience the true value of your product. Gamification onboarding and the right user onboarding software can turn your product experience into something enjoyable. The user engagement rate is low. Launching a new product.
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.
What we want is to create a culture where stakeholders come to us with problems, rather than ready-made ideas and solutions (i.e. Yet, I wanted to dig deeper into this issue by focusing on: The reasons why a Solution-first culture makes your life harder; A “framework” to drive stakeholders to think in terms of Problems. features.).
Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. Today Udemy for Business boasts 80% of the Fortune 100 – the top 100 largest US companies by revenue – as customers.
Creating quality customer experiences has always been important for retaining customers. Now, during this time of economic uncertainty and against a competitive landscape, effective customer engagement is business critical. Discover the top trends transforming customer engagement. But they’re facing big barriers.
When it comes to continuous discovery , there’s no such thing as “the perfect tool.” Instead of seeking the best tool out there, it’s much more effective to look for the best tool for your team. Teresa often says, “The best tool is the one that your team will use.” You may want to speak with existing customers or users.
If there is one thing thats altering the way we create user experience (UX) designs and conduct research in 2024, it is definitely artificial intelligence (AI). From new UX-related technologies and automation to personalization. UX experts have already integrated AI into their daily lives in one way or another. No one can denythat.
We perceive strategy from the management as the gospel – Usually the opposite, a good leadership team usually expects the individual contributors to provide iterative feedback. Define my interpretation of the solution with its value proposition. A word of caution here on offering a solution to your defined problem.
Looking for the best customer success management software to power up your product growth strategy, but you are overwhelmed with so many options in the market? TL;DR Customer success software refers to tools that help manage customer experiences and drive customers toward their desired outcomes.
Customers who actively connect with your brand are more likely to stay loyal, spend more, and become advocates. That’s where customer engagement software comes in. The right platform will equip you with the tools to interact effectively, gather valuable feedback, and build lasting customer relationships.
Stepping into product leadership means balancing strategic vision, customer focus, and emerging tech. Key Topics Discussed in This Episode Key topic #1 From Consulting to Product Leadership Neha shares how a customer-first mindset led her from consulting to product management at companies like Google and Meta.
When Jane, a seasoned product manager, started her new role at a fast-growing SaaS company, she was ready to make an impact. A dashboard showing metrics like feature adoption or user engagement amplifies your credibility. Connect Decisions to Customer Needs: Show how your roadmap addresses customer pain points to build trust.
We like to get painful user problems to solve. You can ask me to change the color somewhere or put a button on a screen, and I will probably do that, but I really like to get challenging problems where I can do my research build prototypes, do user tests, and come up with a solution that will raise our product to the next level.
I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Don’t get me wrong.
A career in product design offers just thata unique opportunity to bring your ideas to life while shaping the future of technology, sustainability, and user experiences. Data-Driven Insights: Analyzing user behavior, AI offers insights that guide design decisions. for transcription and insights.
If you wanted to know your customers’ gripes and praises in the past, you had to assemble a series of questions anticipating their possible answer. It’s all part of a customer-centric philosophy that emphasizes empathy and self-awareness over a staid corporate vision. But there’s a better way now. Short on time?
Do you get nightmares wondering how users move through your funnel? Funnel tracking software can solve this problem. But with so many tools in the market, which one should you choose for product analytics ? TL;DR Funnel tracking lets you track user activities across various user journeys.
According to a 2024 analysis , on average, over 95% of users who download a new mobile Android app abandon it within the first 30 days. This stark statistic underscores a simple truth: a solid mobile app engagement strategy is essential for your app’s success. Put simply, app downloads are great but insufficient.
SaaStools are the industry's biggest open secret. Wondering what type of tools you should have in your stack? Then read on to discover the top 20 cloud-based apps that will help streamline different parts of your business. TL;DR SaaStools are applications that users can access through an internet connection.
No product tool or template can save you if you’re not killing it in these three areas. That’s why we’ve listed 12 tools that the best product managers use to do their jobs better? and not the best product management tools. Product managers (PMs) are ninjas of aligning people, management, and processes.
How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for Marketers andManagers Discover how Rumi Cosmetiques achieved a 75% increase in cart adds and doubled conversion rates by enhancing user experience and conversion rate in eCommerce. Ready to uncover their secrets? Keepreading!
What factors should you consider when choosing a SaaS learning management system to support your customers and employees? And which are the best tools available on the market at the moment? TL;DR A SaaS learning management system (LMS) is a cloud-based solution for delivering educational experiences.
With various methods and best practices flying around, you might be wondering how to collect customerfeedback for your SaaS in the best way possible. To make your job easier, we’ve compiled some tried-and-true strategies and ways of collecting actionable userinsights in this guide. Let’s dive right in!
Data can be a powerful tool if you know how to put it to work! Often I start my analytics conference keynote addresses by asking the audience to share the issues they face in their organizations. And the good news is, there is a solution. The solution lies in understanding the problem. Next, make your solution actionable.
With several cloud-based softwaresolutions popping up each day, SaaSuser management is no longer an afterthought. This article explores key tips and best practices to streamline your SaaSuser management process and create a productive and secure work environment. User profile analytics in Userpilot.
We spot important ideas, uncover customer needs, turn concepts into products or features, and work to increase market share. The Business Model Canvas: A Tool for Product Innovation The Business Model Canvas is a valuable tool for product managers involved in innovation.
I realize that many product people have never worked in a product trio , don’t have access to customers, aren’t given time to test their ideas, and are working in what Marty Cagan calls “features teams” or “delivery teams.” It keeps us focused and ensures that we create value for the business while meeting customer needs.
Welcome to Product PickEm 2025 , where the best emerging product tool startups go head-to-head in a bracket-style competition, and YOU decide which ones rise to the top via our LinkedIn polls on the Productside page. Each round, the lowest-scoring tools get eliminated, and the best move forward. Forget the hype. Thats up to YOU.
In previous episodes, we’ve talked about how customerfeedback and cross-team collaboration play a crucial role in the features and updates we build here at Intercom. Or rather, two – conversation topics and custom reports. I mentioned at the start our company values: obsessesing over our customer success.
Is it worth developing an Instagram-like app? Read this article to learn how to build an Instagram-like app in five steps. billion are Instagram users. Instagram is a unique photo-sharing platform that has no comparable clone app in terms of popularity. Why develop an Instagram-like app? How do you do it?
Which of the currently available digital adoption platforms is the best choice for product, marketing, and customer success teams in 2023? If you’re looking for a new adoption tool or thinking of switching, there are plenty of great choices out there. Best if they can be personalized for different user segments.
Beable Education is an e-learning platform designed to enhance literacy and prepare K-12 students for life and career success. We chatted with Ann Marie McNamara, Beable’s Senior Product Manager, about how the company used Userpilot analytics and feedback features to enhance user experience and engagement.
How can product analytics help product managers create better digital products and more satisfying user experiences? We finish with an overview of product analyticstools that your team can benefit from. We finish with an overview of product analyticstools that your team can benefit from. Book the demo!
What tools should you use to test your assumptions? When we hear about an unmet customer need, pain point, or desire, we often jump to our first solution. We intuitively know not to only look at one apartment or house or interview at only one company, but in the workplace we’re often tempted to jump to our first solution.
How do you create in-app surveys that give the user sentiment insights you need to build valuable products? We kick off by discussing the benefits of in-app surveys and exploring their different types. TL;DR In-app surveys are short questionnaires used for collecting feedback from users.
Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators.
Surveys are one of the most effective ways to collect userfeedback and actionable product analytics. In this guide, we’re going to go through: The SaaSanalytics you can gather through surveys. How to find the right software for your needs. Why should you analyze SaaS survey data? Let’s get into it!
When you start interviewing customers every week, it’s easy to get overwhelmed by how much you are learning. When we use our customer interviews to collect specific stories about past behavior, every conversation can uncover dozens of unmet customer needs, pain points, and desires (AKA opportunities).
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