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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Tools of the Trade: Visualizing Discovery with Opportunity Solution Trees

Product Talk

The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.

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What is a customer data platform?

Intercom, Inc.

A customer data platform is software that pulls in multiple data streams into one consistent database that helps to organize and manage customer data. . What is the purpose of a customer data platform? To understand the purpose of a customer data platform, it helps to look at some third-party definitions. .

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How does technology make us lost in the digital noise?

UX Planet

Photo by Maxim Ilyahov on Unsplash DESIGN How does technology make us lost in digital noise? It seems like our attention spans were taking a hit in the age of relentless technology. It cannot be denied, that humans are using technology to solve problems, enhance their lives, and boost productivity.

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Artificial Intelligence for Localization: Cutting Through the Hype to Develop Our Product

The Product Coalition

Let’s talk with Stas about how this kind of solution differs from the traditional approach to localization, how to train a machine and achieve high quality, and what disadvantages there are to artificial intelligence. Nitro is an online professional human translation platform for translating small texts within 2–24 hours. Interesting.

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Applying Proto-Strategy to Product Management

The Product Guy

In my company, we review a living document with our management chain on a quarterly basis to align business direction for the short-term (immediate one to two quarters) to the long-term (two to five years). No formal stakeholder review as this is meant to be the first version that will undergo many iterations and refinements.

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A Psycho-analytical Approach to Creating High-Converting Websites

The Product Coalition

Symmetrical landing page structures which popular web-building tools offer may not always deliver the conversion you expect if you do not understand the mechanisms behind them. The performance metric is taken as the bounce rate (provided by the SimilarWeb browser extension) even though the conversion rate would be a better choice technically.