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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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A Leader's Guide to Metrics Reviews

Sachin Rekhi

Ada and I both had the privilege of working at two data-driven companies, LinkedIn and SurveyMonkey , led by two analytically rigorous leaders, Jeff Weiner , and the late Dave Goldberg. One practice that both companies established was weekly executive-level metrics reviews. Why metrics reviews matter.

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What is a customer data platform?

Intercom, Inc.

A customer data platform is software that pulls in multiple data streams into one consistent database that helps to organize and manage customer data. . What is the purpose of a customer data platform? To understand the purpose of a customer data platform, it helps to look at some third-party definitions. .

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How to Conduct a UX Audit in SaaS

Userpilot

In the world of SaaS, having a seamless user experience can make or break your company's success. Review and analyze to identify improvement opportunities. There are several UX audit tools to consider when looking for options. These include Userpilot , Google Analytics, Hotjar, and UserTesting.

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Artificial Intelligence for Localization: Cutting Through the Hype to Develop Our Product

The Product Coalition

Let’s talk with Stas about how this kind of solution differs from the traditional approach to localization, how to train a machine and achieve high quality, and what disadvantages there are to artificial intelligence. Nitro is an online professional human translation platform for translating small texts within 2–24 hours. Interesting.

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Behavior Patterns UX: 8 Types & How to Identify Patterns With Data Analysis

Userpilot

TL;DR User behavior patterns are the systematic ways users interact with a website and app. Understanding these patterns helps behavioral designers identify usability issues, spot user needs, and inform future app development efforts. For example, say your platform provides users with a template library for building feedback surveys.

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Applying Proto-Strategy to Product Management

The Product Guy

In my company, we review a living document with our management chain on a quarterly basis to align business direction for the short-term (immediate one to two quarters) to the long-term (two to five years). No formal stakeholder review as this is meant to be the first version that will undergo many iterations and refinements.