The Product Coalition

SEPTEMBER 8, 2022

We need to know what job they are doing, what problem they are solving, and what words they use to describe those things… before they know that the solution is out there. There are great tools for product managers to assist with this. Here are 5 tools for SEO and analytics that are easy to use.

Analytic Tools 142

Analytic Tools Reporting Tools Data Visualization Research Software 142

Userpilot

APRIL 19, 2024

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research?

Research Software 52

Research Software User Testing Market Research Data Visualization 52

Userpilot

FEBRUARY 27, 2024

Funnel analytics is one of the buzzwords in marketing, sales, and product management. We explain what funnel analytics is, why it’s relevant, and how to conduct and leverage it to drive product success. We also look at the best analytics tools for the job. Tag these events for tracking in your analytics tool.

Data Visualization 77

Data Visualization Analytic Tools Customer Experience Feedback Software 77

Userpilot

JULY 27, 2024

While traditional search engine optimization methods focus only on keyword research and search volume, product-led SEO is different. Within SaaS companies, product-led SEO involves creating content like blog posts, feature pages, and case studies that showcase the product’s benefits and solutions while implementing SEO best practices.

Analytic Tools 76

Analytic Tools Research Software Data Visualization Customer Experience 76

Userpilot

MAY 14, 2023

The best solution is to ask them directly. You can use surveys like CSAT , CES , and NPS surveys are used to collect customer feedback from each user segment in-app. Interviews and focus group discussions are typically used for market research to ask individuals or small groups specific questions.

Feedback Software 82

Feedback Software User Testing Customer Feedback Analytic Tools 82

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity. Conduct deep market research through surveys and interviews to understand customer preferences and market trends.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

OCTOBER 2, 2023

Generative vs evaluative research methods are two techniques for conducting user research when managing your product. Both UX research methods are different but provide valuable insights to help your product development process. Decide which new feature to work on by using in-app surveys with open-ended questions.

User Testing 99

User Testing Product Research Research Software Feedback Software 99

Userpilot

JULY 9, 2024

The 4 P’s of customer experience are engaged and empowered people (your teams), efficient processes , customizable and user-friendly products , and places (websites, web, and mobile apps) that collectively contribute to exceptional service delivery. Why is a customer experience strategy important?

Customer Experience 91

Customer Experience User Testing Research Software Data Visualization 91

Userpilot

JULY 29, 2024

35% of startups fail because there is no market need. This is because they haven’t conducted any customer research to determine whether the product they are building is actually what customers want. To gather the information needed to avoid this, quantitative data is a valuable tool for all startups.

Data Visualization 83

Data Visualization User Testing Analytic Tools Feedback Software 83

Userpilot

OCTOBER 20, 2023

Getting user feedback is a crucial step of the market research process. Sentiment analysis makes it possible to compare your product to competitors, evaluate the impact of your product/marketing efforts, and gather actionable growth insights. Assess how your products/services are perceived in comparison to your competitors.

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

MARCH 6, 2024

Performing trend and product analytics can help you make data-backed informed decisions to stay ahead of the competition. Data visualization : Trends and patterns are easier to discern when viewed, with the help of the right visualization tool. Ready to start conducting product trend analysis for your SaaS?

Data Visualization 74

Data Visualization Analytic Tools Feedback Software Research Software 74

Usersnap

APRIL 2, 2020

This is where a customer feedback tool can help. What is a customer feedback tool. A customer feedback tool is a software solution designed to help businesses collect, measure, and analyze customer feedback, as well as make data-driven decisions based on that feedback. What to look for in a customer feedback tool.

Feedback Software 59

Feedback Software User Testing Data Visualization Reporting Tools 59

Userpilot

OCTOBER 18, 2021

How can you influence SaaS growth? To answer this question (and take action), you basically need three things: Metrics – so you know how fast is your SaaS growing and what do you need to do to improve the growth rate. We cover these in detail in our guide, so read on if you want to take care of SaaS growth properly in 2021.

Analytic Tools 82

Analytic Tools Feedback Software Research Software Onboarding KPIs 82

Userpilot

JULY 29, 2024

TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market. Identify direct and indirect competitors via market research to better position your product. It is ideal for collaborative brainstorming.

Data Visualization 88

Data Visualization Research Software Reporting Tools Feedback Software 88

Userpilot

JULY 15, 2022

Unfortunately, traditional marketing and sales funnels aren’t enough. The buyer’s journey is not a linear path and that leaves companies and marketers with an enormous attribution blind spot. What is the dark funnel in SaaS? Not all touchpoints can be tracked by analytics. The Dark Iceberg.

Analytic Tools 84

Analytic Tools Research Software Feedback Software Data Visualization 84

Usersnap

APRIL 2, 2020

This is where a customer feedback tool can help. What is a customer feedback tool. A customer feedback tool is a software solution designed to help businesses collect, measure, and analyze customer feedback, as well as make data-driven decisions based on that feedback. What to look for in a customer feedback tool.

Feedback Software 52

Feedback Software User Testing Data Visualization Reporting Tools 52

Userpilot

AUGUST 11, 2022

Creating a minimum-viable onboarding process with in-app guidance. Educating customers with in-app help and improving customer experience. Liaising with the marketing team for better user insights. Personalize in-app experiences based on specific segments and in-app behavior. What is customer success?

Feedback Software 89

Feedback Software Research Software Analytic Tools User Testing 89

Userpilot

JULY 7, 2024

To identify customer touchpoints, first research their needs and pain points. Next, use analytics to find patterns in user behavior. To inform touchpoint optimization, gather feedback at key interaction points, and track user behavior along the customer journey with analytics tools.

User Testing 64

User Testing Data Visualization Analytic Tools Customer Experience 64

Userpilot

MARCH 25, 2024

Whether you’re planning your exit, seeking VC funding, or setting up ESOPs, a SaaS valuation is a must. Our article: Explains different SaaS valuation methods. Shows how to leverage PLG strategies to boost the value of your SaaS business. Want to learn how Userpilot can help you improve your SaaS valuation?

Feedback Software 85

Feedback Software Analytic Tools Research Software Data Visualization 85

Userpilot

AUGUST 30, 2024

TL;DR A usability tester is a professional who evaluates software applications to ensure they are intuitive, efficient, and user-friendly. Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Without further ado, let’s get into it! Book a demo to see it in action!

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. There is a range of options available, from paid sites, social media, testing communities, or directly within your app. Ready to get started?

User Testing 79

User Testing Feedback Software Analytic Tools Research Software 79

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 93

B2B User Testing Research Software Analytic Tools 93

Userpilot

JUNE 2, 2022

What are some great customer feedback examples that SaaS companies use successfully? In this article, I’ve outlined the best customer feedback examples your SaaS company can leverage to get quality insights from your user base. In-app surveys allow you to collect contextual feedback without disrupting the user’s product experience.

Feedback Software 52

Feedback Software User Testing Customer Feedback Analytic Tools 52

Userpilot

MAY 30, 2022

Adopting a needs-based segmentation approach leads to a clearer understanding of the market and better-tailored messages for customer segments. You can use needs-based segmentation for marketing, onboarding, lead generation, and creating a strong value proposition for your business. What is needs-based segmentation?

Data Visualization 90

Data Visualization Feedback Software Research Software Analytic Tools 90

Userpilot

AUGUST 24, 2024

But conducting quantitative data analysis doesn’t have to be hard with the right tools. We also walk you through the steps you can follow to analyze quantitative information, and how Userpilot can help you streamline the product analytics process. Gather and visualize all your product analytics in one place with Userpilot.

Data Visualization 87

Data Visualization User Testing Product Research Analytic Tools 87

Mixpanel

MAY 8, 2023

For marketing teams focused on getting more user traffic and signups, Google Analytics has been the tool of choice. But with customers spending more time researching and buying online, websites and product experiences are converging to accommodate customer needs, and the scope of analysis for most marketers is increasing.

Data Visualization 52

Data Visualization Analytic Tools Embedded Analytics Reporting Tools 52

Userpilot

JANUARY 31, 2022

The different specialization categories: core product manager, growth product manager, technical product manager, platform product manager, and innovation product manager. Run continuous market research, discovery, and/or user research to better understand how to solve problems. Platform Product Manager.

Research Software 88

Research Software Analytic Tools Feedback Software Product Research 88

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. This is the main question we explore in the article.

Analytic Tools 78

Analytic Tools Research Software Data Visualization Onboarding KPIs 78

Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Unlike isolated marketing tactics, customer journey optimization adopts a cross-functional, customer-centric perspective. Tactics include content marketing, SEO, social media, and advertising.

Data Visualization 76

Data Visualization User Testing Analytic Tools Customer Feedback 76

Userpilot

MAY 18, 2023

Goals: The goal of UX is to optimize the in-app experience and help users complete tasks easily, while the goal of CX is to create great experiences throughout the customer journey to nurture loyalty and increase customer retention. UX is mostly used in the context of digital experiences with mobile apps, software products, or websites.

Customer Experience 78

Customer Experience User Testing Analytic Tools Feedback Software 78

Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? We’ve handpicked the right survey questions under different research categories to make everything easy. In this article, we will cover the voice of the customer methodology.

Customer Feedback 83

Customer Feedback User Testing Feedback Software Data Visualization 83

Userpilot

SEPTEMBER 15, 2023

TL;DR Preference testing is a research method used by UX and UI designers to decide which designs users prefer and why. Preference testing helps teams design user-friendly and intuitive UIs, websites, and apps that satisfy user needs. If possible, use AI tools to organize and analyze the qualitative insights.

User Testing 74

User Testing Product Research Data Visualization Feedback Software 74

Userpilot

SEPTEMBER 4, 2023

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Unlike isolated marketing tactics, customer journey optimization adopts a cross-functional, customer-centric perspective. Tactics include content marketing, SEO, social media, and advertising.

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Userpilot

FEBRUARY 25, 2024

The model is quick to implement, making it one of the best product development frameworks for SaaS. TL;DR The Kano model is a product development framework that helps identify and categorize customer needs based on the level of delight they can deliver in comparison to the effort invested. Dr. Kano’s research challenged this.

Customer Satisfaction 87

Customer Satisfaction User Testing Customer Experience Customer Feedback 87

Department of Product

NOVEMBER 9, 2023

Other helpful products on our radar this week include a new API integration management tool which promises to help companies onboard and manage third party APIs more efficiently. Other product highlights include a new Klarna Shopping Lens app which allows customers to discover new products and the launch of a financial assistant.

Data Visualization 52

Data Visualization Research Software Analytic Tools Reporting Tools 52

UX Studio: Product Management

JULY 5, 2021

We are ready to help you with any design and research challenges you might have. . UX design and user experience research agency designing impactful digital products. We use Slack, Jira, Zeplin, and other collaboration tools to share work-related updates, set up meetings, and showcase design and research findings. .

Research Software 82

Research Software Analytic Tools Feedback Software User Testing 82

Userpilot

MAY 5, 2022

The product management life cycle consists of seven main stages: You start with Market Research to assess the external business environment and identify the needs of the users. During the Idea Management stage, continue with need discovery and start brainstorming solutions. What is product management? 2: Idea management. #3:

Product Research 86

Product Research User Testing Research Software Feedback Software 86