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Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). The great advantage of these tools is that they streamline the creation, distribution, and analysis of NPS surveys.
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At Userpilot, NPS is an integral part of our product. This is mainly because NPS was sold as a quantitative metric that is the ultimate indicator of growthespecially in product management. This metric ended up being adopted by companies in every industry. However, so many companies use it to measure satisfaction.
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(Source: Freepik ) The most important role of a product manager is to truly understand the customers and their problems. It includes how customers react to your product, their actions in your store, their website navigation, and every other touchpoint along the customer journey. What is behavioral analytics?
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