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The solution seems obvious: improve your customer research process. What is customer research in SaaS? For SaaS companies, this “listening” can take many forms to learn how users interact with their product and uncover areas for improvement. E.g., Test different tooltip designs to find which gets more engagement.
In a fastmoving digital economy, many organizations leverage outsourced software product development to accelerate innovation, control costs, and tap into global expertise. Table of Contents What Is Outsourced Software Product Development? What Is Outsourced Software Product Development?
In this article, we’ll explore key ideas and strategies to help you become a better product innovator and manager. The Business Model Canvas: A Tool for Product Innovation The Business Model Canvas is a valuable tool for product managers involved in innovation.
Using software for product management. This article will examine some of the best product management software in the market. TL;DR Choose a product management platform with advanced features, a user-friendly interface, customization, third-party integrations, scalable pricing, robust security , and collaboration features.
As PMs, we all know the importance of building a successful product-led growth strategy. Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. What features do their strategies have that allow them to see continued success in this ever-changing market?
If so, you need to invest in the right customer insight tools. These tools are perfect for providing valuable customer insights to make product improvements and optimize your customer experience. Amplitude offers deep user interaction insights and advanced analytics to enhance customer engagement. Read on to learn more.
From the article, you will learn why you should develop a value-based growth strategy for your SaaS and how to do it. It also provides examples of SaaS organizations that have mastered it and explains how Userpilot can help you follow in their footsteps. How does it fit into the product-led growth strategy ?
We also have a quick look at Userpilot as an alternative for each of the tools. TL;DR Product analytics is the process of collecting and analyzing data about product usage and user behavior. Product analyticstools empower teams to make informed decisions on how to add more value and offer a better user experience.
Have you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Training content can consist of written resources, tutorial videos , or in-app guidance through UI elements. Offer continuous customer education with an in-app resource center.
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. We’ll explore how recent developments are impacting strategic planning and decision-making processes, as well as practical strategies to leverage these trends to the benefit of your organization.
In others, though, it’s clear they’re more of a response to market demand than a well-thought-out solution. A lot of teams have found chatbots to be useful, and some are even adding content tools into their products. It’s about driving the right behaviors that make the solution stick. It’s not just about solving problems.
If you've searched for this comparison, you're probably looking for a tool that will help you gain actionable insights to drive your product growth. Whether looking for an alternative to your existing tool or setting up product analytics at your organization, we're here to help. Heap vs Pendo? Book the demo!
As a SaaS professional, you’ve probably asked yourself, “What’s tech product management?” To thrive as a technical PM, you need to have essential skill such as knowledge of Agile methodologies, familiarity with software engineering principles, leadership and communication. Develop the product vision and expand on the strategy.
Well, let’s explore 8 of the latest trends in the consumer landscape and share some product management strategies you can apply to take advantage of these trends. Expand integrations : As SaaS spending grows, customers expect seamless integrations with other tools in their tech stack, making it vital to offer robust integration options.
They combine insights from user research , data analytics, and design thinking to create cohesive and compelling experiences that align with business goals. Experience strategists can utilize a range of tools to enhance their work. Looking into tools for experience strategists? Book a demo to see it in action!
There is one learning opportunity that signifies the mastering of a topic (and enhances your LinkedIn profile): Product management certifications. Here’s even more good news: There are many product management certifications and courses available today. 4 Product Management Certifications That Are Worth Your Time.
How effective is your customer training strategy? Read along to learn what customer training means, the best practices, and the tools you need to succeed. Read along to learn what customer training means, the best practices, and the tools you need to succeed. The answer is always in the numbers. Details in the article).
Product Analytics is the term applied to the automated gathering, analysis, and visualization of data. Most people first get their introduction to analytics through the popular Google Analytics, but there is a variety of analyticssoftware specifically for tracking user actions on digital products.
The article shares 20 actionable customer retention strategies for your SaaS! Without retention, a SaaS business doesn’t have a predictable revenue stream necessary for growth. Here are 20 strategies to improve customer retention: Share customer testimonials and well-known customers to provide social proof and build trust.
Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.
First-party data is information you collect directly from your customers, site visitors, and app users based on their actual interactions with your business across numerous touchpoints – both historical and in real time. These interactions are stored within Intercom’s customer communications platform and shared across all channels (eg.
No matter how intuitive and valuable your product is, customers always need a bit of a nudge to experience its benefits and start using it as a go-to solution to their problems. We also look at examples of SaaS products with excellent engagement strategies. Let’s get started. Its purpose? To turn them into loyal customers.
Leverage data effectively by measuring customer loyalty rate, program performance, and product usage with analyticstools to identify trends and optimize your B2B loyalty program. Educate customers with in-apptools, communities, webinars , and seminars to reduce friction , enhance product understanding, and increase satisfaction.
In the case of someone like a Software product manager, this may prove challenging. They work with typical product management software and also manage the product roadmap as well as the product team. In this article, we’ll take a closer look into the roles, duties, and abilities of a software product manager.
However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! B2C marketing.
While a bachelor’s degree in a relevant field like computer science, information systems, or statistics is often preferred, it’s not always a strict requirement. Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Book a demo to see it in action!
As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses. CXL’s Product Marketing certification course is an industry standard.
Instead, you can become an enablement manager by gaining work experience in the field of sales or customer success within SaaS companies. To grow as a sales enablement manager, there are a few tools you definitely need to know of. Surprisingly, however, these tools aren’t just limited to the sales function.
This usually comes in different forms of adapted content, like recommendations based on previous searches, in-app guidance based on user behavior, responses to social media comments, etc. Provide in-app guidance in the form of subtle hints, tooltips , or other in-app messages where users need it.
Lifecycle management strategies for every stage in the customer journey. In SaaS, this is usually the moment they start a free trial or freemium plan. In SaaS, this is when they upgrade from a free trial to paid, or from a freemium to a premium plan. Offer continuous support and education with an in-app resource center.
This change has been primarily driven by increased access to analyticstools like Userpilot that help businesses achieve product growth. A product analyst needs to have the following skillsets: Technical skills: data analysis , data visualization, statistical analysis, and technical tools.
TL;DR A customer support specialist is responsible for assisting customers with inquiries, troubleshooting issues, and providing solutions to user problems , ensuring customer satisfaction by delivering timely and effective support. Customer support specialists utilize a variety of tools to enhance their efficiency.
By the end of this post, you’ll be armed with enough knowledge, the right tools , and be inspired by great user onboarding examples to build engaging onboarding tours. Our customer success platform, Userpilot enables you to create product tours, build interactive walkthroughs, and measure the success of what you’ve built.
TL;DR A product design manager in the SaaS industry oversees the design and development of software products. Focus on developing strong skills in user experience (UX) and user interface (UI) design, utilizing design tools like Sketch, Figma, and Adobe Creative Suite. Looking into tools for product design managers?
UX designers can leverage a variety of tools to streamline their workflows and create exceptional user experiences: Userpilot aids in crafting personalized user onboarding and gathering feedback, while Monday.com and Jira Software facilitate project and product management respectively, etc. Looking into tools for UX designers?
Expanding on a recent post ( Revenue Goals are Not Company Strategies ), I’ve been seeing lots of maker teams (product, engineering, design) struggling to form product strategies without a company strategy to hang them on. If these strategies don’t hang together, we each hang separately.
UI designers have a variety of tools to streamline their workflows and create exceptional user experiences. Userpilot aids in crafting personalized user onboarding and gathering feedback, while Monday.com and Jira Software facilitate project and product management respectively, etc. Looking into tools for UI designers?
Wondering how to run a successful SaaS onboarding process to make sure you are setting users up for success from the start? In this article, we cover: What SaaS customer onboarding is and why it’s important. Onboarding best practices for SaaS companies. What is SaaS customer onboarding?
TL;DR A customer experience analyst is a professional who evaluates and improves the interactions between a company and its customers, particularly in the SaaS industry, analyzing data to enhance user satisfaction and retention. Certifications in customer experience or data analysis can also enhance your qualifications.
If you’ve just been tasked with creating interactive product tours for your product, deciding on the best tool can be tricky. That’s hardly a surprise, as there are many product tour software out there. So, what should you look for in your search, and which tools should make the cut?
This role focuses on analyzing customer behavior and feedback, addressing gaps in CX strategies, and improving interactions at different touchpoints. You’ll also have to lead cross-functional teams when implementing strategies to enhance CX. Having the right tools at hand can help CX specialists do their jobs better.
TL;DR A product designer is a professional responsible for creating user-friendly and visually appealing designs for products , particularly in digital applications like software and websites. Additionally, learning design tools such as Sketch, Figma, and Adobe Creative Suite is essential. Looking into tools for product designers?
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Tips to reduce user friction in SaaS: Fill empty states with engaging content to make it easier for users to get started. Define the happy path , then use in-app guides , such as checklists and progress bars to keep users on the right track. There are different types of user friction that can occur in SaaS. Interaction friction.
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