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MarTech Stack Examples and Tools For SaaS Companies

Userpilot

Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. The best examples are Userpilot , Hotjar , and Google Analytics.

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9 Marketing Research Methods to Refine Your Marketing Strategy

Userpilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Observational research : Watching users engage with the product, e.g., through session recordings.

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SaaS Product Marketing Strategy: Definition, Process, Tactics, and Examples

Userpilot

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

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How to Become a Software Product Owner [+Tools and Resources]

Userpilot

Instead, you can become an enablement manager by gaining work experience in the field of sales or customer success within SaaS companies. To grow as a sales enablement manager, there are a few tools you definitely need to know of. Surprisingly, however, these tools aren’t just limited to the sales function.

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How to Become a Product Assistant [+Tools and Resources]

Userpilot

TL;DR A product assistant supports product managers in the SaaS industry by conducting market research , analyzing user feedback, and coordinating with cross-functional teams to guide product development and enhance software solutions. Product assistants utilize a variety of tools to streamline their work.

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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app.

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How to Become a Product Coordinator [+Tools and Resources]

Userpilot

Product coordinators utilize a variety of tools to enhance their efficiency. Some key tools include Userpilot for user engagement and onboarding, Jira for project management, and Confluence for collaboration. Looking into tools for product coordinators? Book a demo to see it in action!