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Be Consistent Across Platforms Your brand should be cohesive across various channels—whether it’s your LinkedIn profile, industry blogs, or internal communications. For example, if your brand centers around being a data-driven decision-maker, ensure that your communications emphasize this.
It’s said that more than two-thirds of software projects fail to deliver expected results. This casestudy describes a part of a larger product discovery project that I led as a product manager at Uniregistry , a platform that enables easy buying and management of domains and complementary products (online presence, business apps).
Tali Melchior , Director of Product Management at Texthelp , was first inspired to experiment with opportunity solution trees in a previous role. Then when Tali moved to her current position, she brought her opportunity solution tree knowledge along and adapted it to the new setting. You can submit your story here.
Are you in need of some MarTech stack examples to inspire your own? Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process.
Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. Wes will also discuss and teach you: Casestudies of successful and failed PLG strategies. As PMs, we all know the importance of building a successful product-led growth strategy. But what else do they have in common?
Once you recognize these roadblocks, you can experiment with possible solutions and get more users to the finish line. B2B SaaS Funnel Analysis. B2B SaaS products help users complete a business task. In this example, the largest drop-off is between the subscription landing screen and the upgraded conversion step.
For example, let’s say your team is developing new project management software for small- to medium-sized businesses. For instance, here is how you can personalize an onboarding checklist based on your customers’ JTBDs: ‹ › Onboarding personalization example. …and tailored in-app tutorials to introduce core features.
Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.
From new UX-related technologies and automation to personalization. Its influence is growing across three key areas: innovative technologies, automation of design tasks, and personalized user experiences. Together, these technologies are transforming how UX design approaches personalization, accessibility, and user interaction.
But figuring out which sales tools you should buy and invest in – let alone what each tool even does – can be a daunting task. This is especially true when you consider the seemingly endless list of sales tools to choose from. Before we begin: how to choose your sales tools. Better tools, not more tools.
They wanted to be part of the solution. The product manager should fall in love with the problem but definitely not with the solution. The product manager doesn’t come to us with problems but with solutions. How much time we want to spend on developing the solution. Solution ?—?The And this time cannot be exceeded.
That’s where customer engagement software comes in. The right platform will equip you with the tools to interact effectively, gather valuable feedback, and build lasting customer relationships. Integrations with other tools: Does it integrate with CRM, marketing automation, and other essential business applications?
In this casestudy, we show how we enhanced the user experience and gave solutions to reduce the churn rate for Xeropan. In this casestudy we cover: The user onboarding redesign process, Problems and their solutions, and. To find out why people had stopped using the app, we did what we always do.
The Business Model Canvas: A Tool for Product Innovation The Business Model Canvas is a valuable tool for product managers involved in innovation. CaseStudy: Apple as an Analyzer (Fast Follower) While Apple is often seen as a highly innovative company, its success comes more from its role as an analyzer or fast follower.
Looking for SaaS knowledge base examples? In this article, we’re going to look at ten excellent SaaS knowledge base examples and look to reverse-engineer some valuable tactics you can use when creating your knowledge base for self-service support. What is a SaaS knowledge base? Ready to get started?
What is software ROI and how to measure it? TL;DR Software ROI, or Return on Investment , represents the financial and business benefits of implementing a software application while factoring in the cost of the investment. Calculating software ROI is crucial for informed decision-making for technology investments.
If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. We explore how to create an effective SaaS marketing strategy plan and share 14 product marketing strategies you should implement in your SaaS business. Both are vital for SaaS success.
Every SaaS company faces problemsproduct performance issues, low NPS, churn. This guide breaks down a simple, step-by-step RCA process designed for SaaS teams. This guide breaks down a simple, step-by-step RCA process designed for SaaS teams. After all, we designed it for product management in SaaS based on core principles.
Have you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Training content can consist of written resources, tutorial videos , or in-app guidance through UI elements. Offer continuous customer education with an in-app resource center.
Building a knowledge management system can stem the tide, keeping your customers happy and ensuring your support agents can focus on more important tasks. In this article, we will explore all you need to know about knowledge bases and how you can create a knowledge management system that works. Play video tutorials directly in-app.
Imagine this: you’re scrolling through your feed, bombarded by SaaS ads that all look and sound the same. In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Here are seven of the best advertising campaign examples in SaaS: 1.
Google Glass is the first example of how a product can fail due to lack of market understanding and customer empathy: There was no consensus among the creators about the core use cases of Google Glass. These platforms can provide access to customers hearts and minds in a highly representative and scalable manner. Design Process.
Are you a SaaS product manager in search of product differentiation examples to inspire your differentiation strategy? In this article, we’ll explore the types of product differentiation strategies and go over cases of real-world brands that have used these strategies to drive product growth.
Beable Education is an e-learning platform designed to enhance literacy and prepare K-12 students for life and career success. We chatted with Ann Marie McNamara, Beable’s Senior Product Manager, about how the company used Userpilot analytics and feedback features to enhance user experience and engagement.
This article will be a casestudy on how to structure qualitative and quantitative evidence in a way that management understand the priorities of your product clearly. Don’t be the kind of person that only brings problems and no solutions. Team allocation scenarios.
Do that by choosing the right customer tracking software for your business. However, it’s not easy to pick a tool among a myriad of tools available on the market. To help you out, we’ve come up with a list of the 13 best customer-tracking softwaresolutions in the industry. Let’s dig in!
Looking for the best customer engagement tool for your SaaS company? There are plenty of solutions of customer engagement on review sites, but they don’t make the choice any easier. Instead, we decided to focus on customer engagement tools for in-app engagements in SaaS products. . Let’s dive in!
Customer feedback is one of the most valuable tools a business has at its disposal, but it’s often under-utilized. CES (Customer Effort Score) surveys In-person interviews Customer reviews Usability testing In-app usage analytics … But we’re getting ahead of ourselves. the cheerleaders we mentioned earlier?—?can
Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. HubSpot gives a platform to its customers at Inbound conference.
In this guide, we’ll look at eight user onboarding casestudies that can provide inspiration for your own onboarding flows! Analyze user feedback to determine which features need more attention in your in-app flows. Track your KPIs with Userpilot’s native analytics dashboard. Get a demo now!
The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. Why Use Product Marketing Tools ? Ready to dive in?
As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.
What is a SaaS product with non/poor customer activation tools and rates? A successful SaaS product should be able to drive customers to the next stage in their journey so they fully experience all your product has to offer, stick with it, and even recommend it to others. What is customer activation in SaaS?
In this article, we explore the key steps product managers follow to create a successful product marketing strategy, including some successful real-world examples. For retention purposes, you can implement growth loops , host interactive webinars , provide personalized user experiences, and announce new features in-app to existing customers.
How can customer loyalty analytics help you understand the retention potential? Is customer loyalty analytics the same as customer retention analytics? In SaaS, customer loyalty is extremely important, but it takes time to achieve. What is customer loyalty in SaaS? What is customer loyalty analytics?
You can offer in-app support through live chats, resource centers, or interactive walkthroughs. TL;DR End-user support refers to how you assist your customers as they perform tasks on your platform or whenever they experience issues. End-to-end guides, in-app tutorials, or videos, on how to get around the platform.
Use analytics where possible to uncover insights into customer behaviors. Lastly, combine all this into a detailed profile, highlighting challenges and how your product can address them, like the user persona example below. User persona example. We will highlight message strategy examples for some key channels in this section.
And how to do it with available product analyticssolutions? Examples include ad clicks, demo bookings, free trial sign-ups , MQL to SQL conversion rates , or activation rates. Want to learn more about funnel analytics in Userpilot? What is marketing funnel analysis? How is it different from sales funnel analysis?
This guide will help you unlock these benefits, offering tips to perfect your product-led SEO strategy, with examples on implementation, too. SaaS companies should especially adopt product-led SEO if their product has high search demand, unique features, or there are opportunities to create content that perfectly meets customer needs.
In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. If you haven’t had a chance to read the first one, here’s what we covered: Product tours are a central part of self-serve SaaS onboarding , which need to drive user activation.
As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. We’ve put together this complete guide so that SaaS teams can learn everything they need to know about NPS. For example: 43% of your respondents answered with 9 or 10. 18% answered 6 or below.
In this blog, we’ll discuss a few techniques and tools to identify user problems. Userpilot’s features, such as in-app surveys, event tracking, and user behavior analytics, come in handy for user research. While in-app surveys are ideal for active users, email surveys work best for inactive and potential users.
How comprehensive is your SaaS company’s approach to customer communication? Let’s dive deeper into what everything customer communication management for SaaS entails, as well as our best practices for getting it right. Implementing self-service support solutions like resource centers. What is customer communication?
It’s not just about training people to conduct interviews , use opportunity solution trees , or test assumptions —though those are all important activities—it’s also about convincing them of the value of these activities and getting the people they work with on board as well. Click the image to see a larger version.
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