Analytic Tools Case Study Customer Feedback 
Alchemer Mobile
FEBRUARY 2, 2021
Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.
Mind the Product
FEBRUARY 13, 2020
It’s said that more than two-thirds of software projects fail to deliver expected results. This case study describes a part of a larger product discovery project that I led as a product manager at Uniregistry , a platform that enables easy buying and management of domains and complementary products (online presence, business apps).
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The Product Coalition
MARCH 1, 2022
We’ve all heard the term “ customer-centric ” in the context of running a successful business, but what does it really mean? From one perspective, it’s about creating value for customers, delivering an effective product at a good price. This is where customer feedback for sales comes into play. No ifs, no buts.
Amplitude
SEPTEMBER 21, 2020
Understanding the customer journey is crucial to building products that meet your users’ needs. To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take. The funnel framework represents the customer journey. Action: When users convert.
Intercom, Inc.
NOVEMBER 28, 2018
But figuring out which sales tools you should buy and invest in – let alone what each tool even does – can be a daunting task. This is especially true when you consider the seemingly endless list of sales tools to choose from. Before we begin: how to choose your sales tools. Better tools, not more tools.
The Product Coalition
AUGUST 17, 2021
One day you’re meeting with customers, gathering insights about their problems. She should be the voice of the customer towards product teams. Commercial teams were desperately asking for updates to share with customers. They wanted to be part of the solution. What customer pain we try to address.
Product Talk
APRIL 10, 2019
Today, I want to share a case study with you about one of those bright spot teams. The team already valued user research and user experience design. We had built confidence interviewing customers , and were strong on framing the problem—separating the problem space from the solution space.
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