Mind the Product
AUGUST 24, 2021
Advertorial Whether your desktop application is competing with SaaS newcomers or you’re working to SaaSify your on-prem offerings, software usage data is critical to making informed roadmap and customer lifecycle decisions. Read more » The post SaaSifying an on-prem offering: a case study appeared first on Mind the Product.
Product Talk
FEBRUARY 14, 2024
Tali Melchior , Director of Product Management at Texthelp , was first inspired to experiment with opportunity solution trees in a previous role. Then when Tali moved to her current position, she brought her opportunity solution tree knowledge along and adapted it to the new setting. You can submit your story here.
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Mind the Product
FEBRUARY 13, 2020
It’s said that more than two-thirds of software projects fail to deliver expected results. This case study describes a part of a larger product discovery project that I led as a product manager at Uniregistry , a platform that enables easy buying and management of domains and complementary products (online presence, business apps).
Alchemer Mobile
FEBRUARY 2, 2021
Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.
Speaker: Anita Lauper Wood, Product Strategist
As a product or technology leader, you likely know there’s a tremendous value that can be gained from predictive analytics. That said, successful implementation of predictive analytics can feel unpredictable. That said, successful implementation of predictive analytics can feel unpredictable.
Amplitude
SEPTEMBER 21, 2020
Once you recognize these roadblocks, you can experiment with possible solutions and get more users to the finish line. B2B SaaS Funnel Analysis. B2B SaaS products help users complete a business task. In this case, you need to improve awareness of the value of your paid features. Case Study: 8x8’s Jitsi.org.
Intercom, Inc.
NOVEMBER 28, 2018
But figuring out which sales tools you should buy and invest in – let alone what each tool even does – can be a daunting task. This is especially true when you consider the seemingly endless list of sales tools to choose from. Before we begin: how to choose your sales tools. Better tools, not more tools.
Speaker: Wes Bush, Author of "Product-Led Growth"
Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. Wes will also discuss and teach you: Case studies of successful and failed PLG strategies. As PMs, we all know the importance of building a successful product-led growth strategy. But what else do they have in common?
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