Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. But more often than not, so many of these tools end up being more work to set up, maintain or use. Product Marketing Tools Overview. Why Use Product Marketing Tools ? Ready to dive in?

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Userpilot

DECEMBER 3, 2022

UX design can make or break your product’s success. Poor UX can negatively impact engagement , and conversion rates, and stunt growth. There are many easy UX improvements you can make today to leave a better first impression. In this article, we cover the following: What UX design is and why UX is important in SaaS.

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Userpilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. Our article provides guidance for SaaS teams on how to effectively localize their content. However, it often requires wider changes like cultural adaptation, search engine optimization, or adjustments to the UI, date formatting, currencies, and payment systems.

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Userpilot

AUGUST 29, 2022

Read along to learn what customer training means, the best practices, and the tools you need to succeed. Better brand loyalty and more upsell opportunities are also benefits you’ll enjoy. Primary types of customer training content: contextual in-app guidance, self-serve educational resources, and live training.

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Userpilot

OCTOBER 28, 2020

In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. If you haven’t had a chance to read the first one, here’s what we covered: Product tours are a central part of self-serve SaaS onboarding , which need to drive user activation.

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UX Studio

APRIL 25, 2019

Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Takeaways on branding research.

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Userpilot

JULY 15, 2021

Good user onboarding for SaaS is part science, part art. A guide on how to pick the best onboarding software. It’s an essential topic for SaaS because of how closely onboarding correlates with financially significant metrics like activation and retention. The best onboarding software on the market is Userpilot.

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Product Talk

APRIL 10, 2019

Some are brand new to discovery , others are already far along in their journey. Today, I want to share a case study with you about one of those bright spot teams. We had built confidence interviewing customers , and were strong on framing the problem—separating the problem space from the solution space.

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UX Planet

FEBRUARY 22, 2024

Sometimes, reading a heartfelt “This app helps me stay connected to my family!” More Than Just Pop-Ups: Journey by Design The dark side of UX stretches far beyond simple annoyances. The very idea of “choice architecture” in design sounds helpful, but in the wrong hands, it becomes a powerful tool for control. Look at B.F.

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Userpilot

APRIL 27, 2021

Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! Just look at Bonjoro that recently released a case study about how they increased their trial to paid conversion rate by 32.7%. Why Is SaaS Onboarding So Important? What Are SaaS Onboarding Tools?

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Userpilot

FEBRUARY 26, 2023

Thanks to the subscription economy of SaaS companies, high customer retention is vital to staying afloat and enjoying growth. Userpilot provides tools and features for creating the ultimate renewal playbook. Both the renewal and customer success playbooks provide clarity to your process while equipping you with tools to track success.

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Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Tracking it tells you what product features are popular, how much time users spend in your website or app, where they click, and the overall level of user interaction.

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Userpilot

JUNE 18, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. There is an abundance of tools for product marketing managers. Looking into tools for product marketing managers?

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Userpilot

NOVEMBER 1, 2022

In this article, we’ll cover: What personalized customer service is and why it’s beneficial in SaaS. Real-life examples of personalized customer service from fast-growing SaaS companies. Trust leads to better retention and brand loyalty. Ask them for their feedback using in-app microsurveys.

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Userpilot

DECEMBER 3, 2022

What role does customer lifecycle management play in SaaS? With CLM, you gain customer insights into customer behavior, needs, and preferences to create better customer experiences , remove product friction to manage customer churn, and maximize customer lifetime value (CLV) by retaining customers and turning them into brand advocates.

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Userpilot

NOVEMBER 28, 2022

This article shows the common reasons for churn, outlines ten ways to get your users back, and the right engagement software to use. A high churn rate leads to low customer lifetime value and a negative brand image. Customer reengagement software to consider: Userpilot, Drip, Hubspot. Churn can be both voluntary and involuntary.

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Userpilot

JANUARY 26, 2023

Wondering how to run a successful SaaS onboarding process to make sure you are setting users up for success from the start? In this article, we cover: What SaaS customer onboarding is and why it’s important. Onboarding best practices for SaaS companies. What is SaaS customer onboarding?

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Userpilot

OCTOBER 1, 2021

There are few more important topics than personalized onboarding for SaaS businesses that want to form a genuine, win-win relationship with their customers. Unfortunately, there are many SaaS companies that try so hard to be personal that they end up seeming desperate, or, even worse, downright creepy. Jake is furious. Sound familiar?

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Userpilot

DECEMBER 20, 2022

SaaS business models depend on repeat purchases to grow revenue and meet profit goals. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. How can you use marketing funnel KPIs to ensure success at every stage of the funnel?

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Userpilot

AUGUST 16, 2022

In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. Here are five marketing experiments types you can try in your business: In-app onboarding experiments. Case study experiments. But how should you run them?

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Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

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Userpilot

JUNE 26, 2024

They work with other teams across departments (UX designers, engineers, and stakeholders) in the entire life cycle of a product , ensuring the achievement of its goals. There is an abundance of tools for product marketing managers. You can easily find them in-app instead of searching through email.

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Mind the Product

MAY 6, 2020

Here, the agency’s UX and Content Strategy Manager Nicola O’Connor and Senior Designer Daniel Cullinan talk us through their process. It had also recently undergone a brand refresh and so wanted this to be reflected on the new site. We ran a detailed comparison of all the colours in the brand palette to find the best combinations.

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Userpilot

NOVEMBER 14, 2022

This article discusses customer marketing, its importance, types, and the best customer marketing strategy for your SaaS business. Acknowledging and rewarding loyal customers for sticking with – and promoting – your brand. Finally, personalize the user’s experience on the platform using this information.

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Userpilot

NOVEMBER 16, 2022

Automatically create onboarding videos with AI video production tools , like Synthesia. To do this, create a self-service knowledge base full of educational content, like help articles, videos, and case studies. You can design a workflow for each segment and easily deliver it with a marketing automation system.

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Userpilot

NOVEMBER 28, 2022

Read on to learn what they are, the best practices for creating one, and the different engagement software you can use. Interactive self-service guides are in-app resources that educate users on discovering and using features. Trigger your guides to specific user segments: Segment users based on their goals on your app.

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Userpilot

JUNE 29, 2023

There’s an important distinction between documentation intended for your end users, and the more technical docs leveraged by developers and software architects. There are many fantastic examples to draw from across the SaaS marketplace. They can refer to the documentation to find solutions quickly. User manuals.

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Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy is based on building an intimate relationship with the customers, so only you can offer a solution for their unique needs. Measure how your customers behave inside your app to improve the customer experience.

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Userpilot

NOVEMBER 1, 2021

Here at Userpilot , we regularly talk to hundreds of SaaS companies about their onboarding across the whole user journey. The ingredients to a typical SaaS onboarding process include a signup flow , a welcome screen , checklists , tooltips , emails and webinars. If this is you, you're in luck.

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Userpilot

JUNE 3, 2022

As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses. Best product marketing tools. User onboarding tools: Userpilot.

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Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. Simplifying the onboarding experience , personalizing the journey based on the JTBD, and optimizing in-app messaging can all boost your product-led growth rate. What is product-led growth? Userpilot customer review on G2.

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Userpilot

DECEMBER 19, 2022

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management.

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Userpilot

JANUARY 22, 2020

As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. We’ve put together this complete guide so that SaaS teams can learn everything they need to know about NPS. But ultimately, it would seem 26 is the number to beat if you want a higher NPS than other SaaS companies.

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Userpilot

JANUARY 14, 2022

Have you run out of ways to achieve customer retention for your SaaS business? Customer retention gives SaaS companies a competitive advantage, especially with a subscription-based pricing model. As you retain customers, they become more likely to upgrade to higher-tiered subscriptions and even become loyal brand advocates.

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Userpilot

OCTOBER 19, 2022

To succeed, product marketers and customer service teams in SaaS must recognize that customer service isn't a one-size-fits-all affair. So, what are the different customer types you can expect to meet in SaaS? Difficult customers are customers who have become frustrated by your product or tool. Types of Customers in SaaS.

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Userpilot

OCTOBER 11, 2022

In that process, they’ll explore your tool, use it to solve their needs and continue doing so—which is what the CS team helps customers do. This article discusses what an engagement loop is, why it matters to your growth, and how to use plug-and-play engagement software to create sticky loops. Increase product stickiness.

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Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? In this ultimate guide for product growth, we’ll walk you through everything you need to know about product-led growth and how to implement it for your SaaS. The term was originally coined in the 2010s for self-serve SaaS businesses.

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