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Committing to continuous discovery means changing the way your product team operates. We hope that today’s Product in Practice will change your mind. Ellen Juhlin , a product coach and Product Talk instructor, shares several ways that she used in-app surveys to collect feedback and create regular touch points with customers.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The solution seems obvious: improve your customer research process. The short answer: yes.
Our industry is in the midst of a big philosophical debate about the fundamental way of thinking about how we build our products, with the focus shifting from the outputs of what we build to the business outcomes generated by those outputs. The Product Impact Framework felt like a natural progression from features to outcome.
Looking for the best no-code SaaStools to build innovative solutions and improve your product management workflows? This article dives into some of the best tools in 2024. The no-code technology offers a drag-and-drop interface that makes these tools easy to use for non-technical teams.
Product managers (PMs) are ninjas of aligning people, management, and processes. No producttool or template can save you if you’re not killing it in these three areas. The best product managers are in a continuous state of discovery and know that?—? neither the product nor roadmap are ever static.
Marketing analyticstools are a product marketing manager’s best friend. In this article, we cover: What are marketing analyticstools and why they are essential for marketing teams and marketing agencies? Key features to look for when shopping around for marketing tools.
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There’s a saying that in the modern world, ‘data is the new oil’ For any savvy product manager, onboardingmetrics are some of the most valuable data you can get your hands on. Critically, user onboarding is not a ‘once and done’ activity. What is the user onboarding process?
Do you need some behavioral KPI examples to understand what metrics to track and why? Behavioral key performance indicators (KPIs) can help you understand user experience and measure feature adoption. Then you can use its valuable insights to make data-driven decisions for your SaaS business.
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OKRs vs KPIs – the most recent darlings of the SaaS world. How do they compare to metrics ? KPIs are there to help you keep track of how your results are performing. A metric is a different level of data tracking – use these to help you understand health metrics. What are KPIs?
Looking to drive adoption with contextual user onboarding ? As any savvy product manager will know, picking the right tool is essential to the success of your SaaS – so it’s worth taking the time to choose carefully. Another important aspect for product managers to consider is customer loyalty.
Tracking cross-platformanalytics is essential for product teams to see a complete view of customer behavior. TL;DR Cross-platformanalytics is the activity of tracking and analyzing user behavior across multiple platforms or devices. What is cross-platformanalytics?
A/B tests play a crucial role in driving product adoption, which makes it important to choose the right A/B testing software to run them. In this blog, we’ll handpick a few A/B testing tools worth your attention. In this blog, we’ll handpick a few A/B testing tools worth your attention. Let’s dive right in.
Are you searching the market to find the best churn management software for your SaaS company? Read on to learn how each tool can help you retain customers , the pros and cons for each, as well as pricing information. Features to look for in customer retention software: Analytics and tracking. Segmentation.
What user onboardingmetrics should you track if you want to evaluate your onboarding processes? We all know that successful onboarding is especially important for SaaS companies since they depend on a subscription-based business model. Track in-appfeature usage to identify and remove friction points.
A productanalytics dashboard helps you visualize user behavior, so you can make informed decisions on how to improve product engagement. In this article, we cover the following: Why you need an analytics dashboard. The types of metrics to track in your dashboard. The most common analytics dashboards in SaaS.
What is product analysis and what are its benefits? We also explore: Different types of product analysis The steps needed to analyze your product The tools you can use Let’s get right to it! TL;DR Product analysis is the process of collecting and analyzing data about various aspects of product performance.
Analytics vs metrics – how do they differ from each other? Though both are important, analytics and metrics have distinct meanings and purposes in your data analytics process. Understanding the nuances between them is critical to utilize them to improve your feature adoption , customer behavior, etc.
Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Discover the critical stages of each funnel and tools that help you gather actionable insights.
Wondering which productanalyticsmetrics you should track and improve to increase your product growth ? You must select the right productanalyticsmetrics to serve as KPIs (Key Performance Indicators) for your product development process. What is ProductAnalytics?
If there’s one critical skill for product managers to nail, it’s customer activation. In this comprehensive guide, we’ll break down underlying customer activation strategies and actionable strategies, specific onboardingtools , and techniques, and tangible examples to learn from. What are you waiting for?
There are different user behavior analytics use cases you can implement when conducting user behavior analytics. Second, you’ll learn the best tools to use for behavioral analytics. So let’s jump straight to the article to uncover product growth insights with the help of behavioral analytics.
Choosing the best event-tracking tool for your business is not easy. To make the choice a bit easier for you, we’ve created a list of the best tools for tracking events available for SaaS teams in 2023. If you need an in-app tracking tool, your options include dedicated analyticstools or product adoption solutions.
Product usage data plays a critical role in your organization’s growth. Understanding how customers are using your software is key to designing a better product that meets their needs. Access to this type of data can help you to locate bugs and friction in your app, enhance user experience, and retain more customers.
Are you tracking SaaSmetrics without knowing how to make the analytics process easier? Analytics dashboards are visualization tools that give you an overview of key metrics. In this article, we’ll discuss 10 analytics dashboard examples. What makes a great analytics dashboard?
What is a productanalytics framework and why is it important? We also look at: Different types of analyses to include in your framework How to develop a productanalytics framework And, the best productanalyticstools. Userpilot is a product adoption platform with advanced analyticsfeatures.
Understanding your users and their journey stages will help you create flows tailored to the various SaaSonboarding phases. This is essential because your customers aren’t all the same; their needs change as they progress through your product. It all begins when the customer signs up for your tool and has a continuous effect.
How good is UserGuiding analytics for your SaaS? Are its features worth the money, or are there better alternatives for your product management team? UserGuiding is a reliable platform that helps businesses optimize user onboarding processes with effective guidance solutions. Let’s start!
Any savvy product manager should be looking at how they can leverage software usage analytics to make more informed decisions and boost product growth. In this article, we’re going to unpack exactly what usage analytics is, why you should care about it, how to use it in your product, and the best tools for the job.
UX KPIs, or user experience key performance indicators, are essential numerical data points that are used to track, measure, and compare the experience users have with your SaaSproduct. User experience (UX) involves all aspects of user interactions with your product. What is user experience (UX) in SaaS?
Tracking your product’s DAU, WAU, MAU metrics will provide insights into user engagement and how well your tool is performing. This article shows you the right way to measure those metrics. TL;DR Active users are those that interact with your platform over a given period. Understand growth over time.
Deepa Subramanian (a graduate of Harvard Law School and a veteran of Salesforce) set out to improve businesses’ understanding of the customer voice by co-founding Wootric , a platform that offers a range of feedback collection and analysis tools to help teams gain deeper, more relevant insights into their users’ desires and complaints.
Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products.
Productanalytics Hubspot can help you to make data-driven decisions about your product development and marketing needs. From understanding customers to driving sales, analytics is a crucial tool for modern product managers. Hubspot integrates nicely with tools like Pendo and Amplitude.
What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. What is the purpose of customer acquisition in SaaS? This article answers that and more. What is customer acquisition marketing?
The customer onboarding process flow chart is a tool that’s essential for optimizing your activation and adoption efforts. TL;DR A customer onboarding process flow chart is a visual tool that outlines the key stages of customer onboarding , aiding SaaS teams in creating consistent and effective onboarding experiences.
Want to track the different types of productmetrics to get product growth insights ? Productmetrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. You can also use a productmetrics framework, ie.
What are value metrics? We also examine a few examples of how companies use value metrics in their pricing strategy. TL;DR Value metrics are the features of a product that customers associate with its value and are happy to pay for. To identify your value metrics look at your product use cases.
How can customer experience analytics help you achieve product growth ? Therefore, meeting customer expectations with each experience with your product is crucial. In this article, we’ll guide you on how you can leverage customer experience analytics to grow your SaaS business.
Having an effective SaaSonboarding strategy is essential to user success and, by extension, customer retention. If you don’t make your onboarding flow as streamlined as possible, you could struggle to retain customers in the long run. The product, sales, marketing, and CS teams all play a role in the onboarding concerto.
Have you ever wondered why SaaS companies are spending so much on self-service solutions and customer education programs? Launching a customer education program can streamline the customer journey, increase customer retention, and reduce the support costs for your product or service. What is customer education?
Customer onboarding is an incredibly complex topic – you don’t get it right by accident. Instead, you need a comprehensive customer onboarding framework to give you a sense of structure… and set you and your SaaS up for success. Onboarding cannot be pigeonholed as a single ‘thing’ or feature.
What is application analytics? How can they help product teams extract actionable insights and build product experiences that deliver more value and delight to customers? TL;DR Application analytics is the process of collecting and analyzing product usage data to inform product development.
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