This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Be Consistent Across Platforms Your brand should be cohesive across various channels—whether it’s your LinkedIn profile, industry blogs, or internal communications. Make sure that your messaging, tone, and the content you share align with the professional identity you want to project.
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.
Ellen Juhlin , a product coach and Product Talk instructor, shares several ways that she used in-app surveys to collect feedback and create regular touch points with customers. In each instance, Ellen found a solution that didn’t require too much time or technical know-how to set up.
The solution seems obvious: improve your customer research process. What is customer research in SaaS? For SaaS companies, this “listening” can take many forms to learn how users interact with their product and uncover areas for improvement. E.g., Test different tooltip designs to find which gets more engagement.
Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.
We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. I started my career as a software engineer. How are we building production-quality software? I think that was in 2004. What does that mean?
Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. The best examples are Userpilot , Hotjar , and Google Analytics.
When it comes to continuous discovery , there’s no such thing as “the perfect tool.” Instead of seeking the best tool out there, it’s much more effective to look for the best tool for your team. Teresa often says, “The best tool is the one that your team will use.” Today, we’re taking a slightly different approach.
Which product feedback software should you choose for your SaaS? The choice is tough because there’s no single tool that covers all use cases. What’s worse, you will find multiple tools in each category, making it incredibly difficult to pick the tool that satisfies your needs and offers the best value for money.
What are the best product analyticstools that PMs can use to gather product insights ? Well, this depends on your product, how established your SaaS business is, and what kind of insights you need. In the blog, we look at 4 well-known product analyticstools, their pros, cons, and most suitable applications.
What factors should you consider when choosing a SaaS learning management system to support your customers and employees? And which are the best tools available on the market at the moment? TL;DR A SaaS learning management system (LMS) is a cloud-based solution for delivering educational experiences.
No product tool or template can save you if you’re not killing it in these three areas. That’s why we’ve listed 12 tools that the best product managers use to do their jobs better? and not the best product management tools. Product managers (PMs) are ninjas of aligning people, management, and processes.
Which of the currently available digital adoption platforms is the best choice for product, marketing, and customer success teams in 2023? If you’re looking for a new adoption tool or thinking of switching, there are plenty of great choices out there. A good adoption solution requires an engagement layer for in-app guidance.
Optimizing a mobile app isnt just about fixing crashes or improving load times. So how do you ensure your app is intuitive, engaging, and built for long-term success? In this blog, Ill break down five mobile app optimization strategies that will help you. What is mobile app optimization? Profile startup.
It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money.
How can product analytics help product managers create better digital products and more satisfying user experiences? We finish with an overview of product analyticstools that your team can benefit from. We finish with an overview of product analyticstools that your team can benefit from. Want to check it out?
What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? Use analytics where possible to uncover insights into customer behaviors.
If so, you’re in the right place, as this article discusses 15 tools that are excellent alternatives to Intercom and will help you optimize customer service processes and deliver outstanding self-service support. Userpilot is an excellent onboarding tool that enables effective in-app communication and on-demand user support.
We also have a quick look at Userpilot as an alternative for each of the tools. TL;DR Product analytics is the process of collecting and analyzing data about product usage and user behavior. Product analyticstools empower teams to make informed decisions on how to add more value and offer a better user experience.
Choosing the best event-tracking tool for your business is not easy. To make the choice a bit easier for you, we’ve created a list of the best tools for tracking events available for SaaS teams in 2023. If you need an in-app tracking tool, your options include dedicated analyticstools or product adoption solutions.
What is a product analytics framework and why is it important? We also look at: Different types of analyses to include in your framework How to develop a product analytics framework And, the best product analyticstools. Solid product analyticstools include Amplitude , Google Analytics 4 (GA4) , and Hotjar.
How can product and marketing teams leverage customer journey analytics to make data-driven decisions and build delightful customer experiences? TL;DR Customer journey analytics is the process of tracking user interactions at all the touchpoints in their journey. What is customer journey analytics?
For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. Just this week, we announced a new group of apps that users can add to the Intercom Inbox to provide faster and deeper customer interactions. Short on time? Liam: Thanks, John.
From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Discover the critical stages of each funnel and tools that help you gather actionable insights. Best funnel analysis tools to try Userpilot – Best funnel analysis tool for tracking user behavior.
The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Today, we’ll be focusing on closed-loop analytics and how they can help you better manage and benefit from data! What are closed-loop analytics? The key is to share data between the teams anyway.
Any savvy product manager should be looking at how they can leverage software usage analytics to make more informed decisions and boost product growth. In this article, we’re going to unpack exactly what usage analytics is, why you should care about it, how to use it in your product, and the best tools for the job.
We need to know what job they are doing, what problem they are solving, and what words they use to describe those things… before they know that the solution is out there. There are great tools for product managers to assist with this. Here are 5 tools for SEO and analytics that are easy to use.
You need an analyticssolution and data strategy that can help make that information useful. . By the end, we hope you’ll come away with tips for building an effective Customer Analytics strategy for your company’s product and marketing teams. . What Is Gaming Analytics? What in-app or in-game purchases were made?
Product analytics can help you track changing user behavior for your app but here are some industry-wide changes that are influencing purchasing decisions in 2024. The former tracks trends for software users , while a consumer behavior trend mainly refers to online shopping, such as buy-now-pay-later payment methods.
Introduces tools that you can use to automate your marketing processes. TL;DR Marketing automation describes the use of softwaretools to automate repetitive marketing tasks, like sending emails or scheduling social media content. 87% of companies either use or are planning to implement marketing automation solutions.
To take us through the topic of growing a SaaS business and the bumpy road to success, we interviewed Micha? Sadowski is the founder and CEO of Brand24 , a social media monitoring solution that provides instant access to brand mentions across social, news, blogs, and more. Improve in-app communication. How it started.
Over the years, I’ve learned that finding solutions to these kinds of problems is a lot like debugging software code: You always want to start with trying to isolate the issue as much as possible by breaking it down into smaller parts. App/OS Version? Thank you, product analytics debugging! Debugging in Mixpanel.
While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of softwaretools and subscriptions increase, so too do the expectations of SaaS customers.
A/B tests play a crucial role in driving product adoption, which makes it important to choose the right A/B testing software to run them. In this blog, we’ll handpick a few A/B testing tools worth your attention. Optimizely, AB Tasty, Split, Omniconvert, Leanplum, and VWO are some of the best A/B testing tools.
You launched a new app, and youre excited to see how its performing. Things seem great initially, but soon enough, you see your analytics dashboard showing a constant decline. Why is your mobile app user retention declining? What is a good retention rate for apps?
When Jane, a seasoned product manager, started her new role at a fast-growing SaaS company, she was ready to make an impact. Advanced Tactics: Stakeholder Mapping: Use tools like the Stakeholder Alignment Blueprint (available on jonihoadley.com) to identify key goals and concerns. Click here to download.
Product managers usually choose a tool or piece of software to act as a repository, but really a repository is anywhere you keep feedback — even if it’s on paper in a drawer. Software development teams might be interested in seeing customer feedback to understand why they’re building one feature and not another.
How to create customer feedback systems to gain insights into user needs ? TL;DR Customer feedback systems are frameworks for collecting, organizing, and analyzing customer feedback for actionable insights. For example, you can improve user experience with in-app guidance , enhance the customer support system, or release new features.
The undeniable advances in artificial intelligence have led to a plethora of new AI productivity tools across the globe. From content creation, localization, image and video generation, or analytics, today we’ll be looking at the best tools that can help streamline various processes in just a few clicks!
Imagine this: you’re scrolling through your feed, bombarded by SaaS ads that all look and sound the same. In this article, we’ll explore 7 product advertising examples to inspire you—from video ads and social media marketing to events and blogging. Here are seven of the best advertising campaign examples in SaaS: 1.
Welcome to Product PickEm 2025 , where the best emerging product tool startups go head-to-head in a bracket-style competition, and YOU decide which ones rise to the top via our LinkedIn polls on the Productside page. Each round, the lowest-scoring tools get eliminated, and the best move forward. Forget the hype. Thats up to YOU.
Why should you adopt a customer-led growth strategy in your SaaS? In this article, we’ll be discussing the customer-led growth strategy, why it is so effective, and how you can implement it in SaaS companies. Five steps to implementing the customer-led strategy in SaaS companies. How to implement a customer-led strategy in SaaS?
In this article, we’ll explain what user sentiment analysis is, why it’s important, and uncover some of the best tools for tracking and analyzing customer sentiment. User sentiment analysis is the process of collecting user feedback data and analyzing the sentiment and intent behind it using tools like natural language processing.
If you've searched for this comparison, you're probably looking for a tool that will help you gain actionable insights to drive your product growth. Whether looking for an alternative to your existing tool or setting up product analytics at your organization, we're here to help. Heap vs Pendo? Book the demo!
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content