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The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.
Be Consistent Across Platforms Your brand should be cohesive across various channels—whether it’s your LinkedIn profile, industry blogs, or internal communications. For example, if your brand centers around being a data-driven decision-maker, ensure that your communications emphasize this.
In this post, were exploring the conversation we had in one of our Productside Stories episodes this season with Joeri Devisch , a veteran of product, technology, and transformation work at global companies. Joeri emphasizes that data and intuition are not oppositestheyre collaborators. Data + context = better decisions.
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.
This blog acts as a beginner’s guide to what data storytelling means for your company’s business intelligence and dataanalytics, explains the importance of leveraging it today, and illustrates how Yellowfin’s own set of storytelling tools can enrich your insightreporting efforts.
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.
We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. I started my career as a software engineer. How are we building production-quality software? I think that was in 2004. What does that mean?
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? The solution seems obvious: improve your customer research process. What is customer research in SaaS? For starters, it shows you dont know your customers well enough. The short answer: yes.
Which product feedback software should you choose for your SaaS? The choice is tough because there’s no single tool that covers all use cases. What’s worse, you will find multiple tools in each category, making it incredibly difficult to pick the tool that satisfies your needs and offers the best value for money.
Learn how the other solutions compare. If you’re shopping around for a mobile appanalyticsplatform before biting the bullet with Fullstory, you’ve landed in the right place. FullStory is a robust web and analyticstool but there are platforms out there that may specialize in one of the features you want.
Are you tracking SaaS metrics without knowing how to make the analytics process easier? Analyticsdashboards are visualizationtools that give you an overview of key metrics. This makes it much easier to extract insights from your analysis compared to looking at mere numbers.
Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.
Ellen Juhlin , a product coach and Product Talk instructor, shares several ways that she used in-app surveys to collect feedback and create regular touch points with customers. In each instance, Ellen found a solution that didn’t require too much time or technical know-how to set up.
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Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.
In today’s competitive landscape, customer experience (CX) stands as a cornerstone of success, particularly in the financial services industry. In our digital world, it has never been easier for customers to switch banks, wealth and investment managers, or financial technologies. A great CX program isn’t as daunting as it sounds.
No product tool or template can save you if you’re not killing it in these three areas. That’s why we’ve listed 12 tools that the best product managers use to do their jobs better? and not the best product management tools. Product managers (PMs) are ninjas of aligning people, management, and processes.
When it comes to continuous discovery , there’s no such thing as “the perfect tool.” Instead of seeking the best tool out there, it’s much more effective to look for the best tool for your team. Teresa often says, “The best tool is the one that your team will use.” Today, we’re taking a slightly different approach.
When Jane, a seasoned product manager, started her new role at a fast-growing SaaS company, she was ready to make an impact. Pro Tip: Pair your quick wins with data. A dashboard showing metrics like feature adoption or user engagement amplifies your credibility. It shows youre thoughtful, analytical, and focused on results.
Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.
Today, almost any SaaSplatform offers a reporting or insights module. A little investigative research on G2 uncovered the top 5 analytics UX mistakes made by SaaS vendors. Here are the top complaints distilled from 4,600 G2 product reviews of 140 top SaaS vendors. What do they like?
Tali Melchior , Director of Product Management at Texthelp , was first inspired to experiment with opportunity solution trees in a previous role. Then when Tali moved to her current position, she brought her opportunity solution tree knowledge along and adapted it to the new setting. You can submit your story here.
The reasons why Saas startups are recently making a huge wave to become the next trillion-dollar industry. Over the past years, investment in SaaS startups has been increasing steadily. Saas startups that provide software as a service have a good delivery model. The SaaS market has increased from $31.5
Welcome to Product PickEm 2025 , where the best emerging product tool startups go head-to-head in a bracket-style competition, and YOU decide which ones rise to the top via our LinkedIn polls on the Productside page. Each round, the lowest-scoring tools get eliminated, and the best move forward. Forget the hype. Four winners.
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In this article, we’ll explain what user sentiment analysis is, why it’s important, and uncover some of the best tools for tracking and analyzing customer sentiment. TL;DR User sentiment is the feeling a person has about your brand, product, or service quality. Gather user sentiment data from multiple sources.
A customer sentiment dashboard is a great way to visualize customer feedback and see what users love (or hate) about your product. But how do you collect the right data for your analysis? This article shows you a step-by-step process and some of the best tools to use. Track customer behavior for experience insights.
It takes a fair bit of effort and time to keep up with the constant innovation in the product management software space. The tools are constantly evolving and changing their pricing plans, so it may be difficult to ensure that your product team is using the right tools and getting the best value for the money.
As third-party data becomes less reliable, first-party analytics are going to shape most business decisions going forward. And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. While first-party data is completely private.
Optimizing a mobile app isnt just about fixing crashes or improving load times. So how do you ensure your app is intuitive, engaging, and built for long-term success? In this blog, Ill break down five mobile app optimization strategies that will help you. What is mobile app optimization? Profile startup.
Product analytics Hubspot can help you to make data-driven decisions about your product development and marketing needs. From understanding customers to driving sales, analytics is a crucial tool for modern product managers. In this article, we examine what you can achieve with the product analyticssoftware from Hubspot.
Those who have already used product analyticssoftware can imagine why a marketing hub for all your pages would be even more in-depth and complex. In this guide, we’ll go over which analytics HubSpot tracks, what its benefits are, and which features you can use! What is HubSpot analytics?
According to a Brookings Institution report , “Automation and Artificial Intelligence: How machines are affecting people and places,” roughly 25 percent of U.S. The reportpredicts what automation does not replace, it will complement — as will be the case with many technology workers.
However, I hope to make the case for this in my next blog post about this survey when I connect the different habits to product success. It’s not a solution or feature request. Interview snapshots are a way to visually synthesize what you are learning from each interview. of respondents), opportunity solution trees (32.3%
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A/B tests play a crucial role in driving product adoption, which makes it important to choose the right A/B testing software to run them. In this blog, we’ll handpick a few A/B testing tools worth your attention. It provides product, marketing, and sales teams with data-driven insights and facilitates decision-making.
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Under her leadership, Vydia’s Product team has successfully launched a record number of robust features in 2019, elevating the company’s services in content supply chain, rights management, analytics, and payments. Harpal Singh. and Automata Robotics over the last decade. You can find him on Twitter at [link]. iFundWomen / Maya Brooks.
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Even more startling, product managers reported spending 45% less time on strategy than theyd like in 2023. A 2022 Product Excellence Report revealed that only 36% of PMs are confident their products and features consistently meet customer expectations. Use this insight to refine your approach. Where did delays occur?
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