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5 Types of B2B Customer Insights for SaaS and How to Collect Them [+Best Tools]

Userpilot

What are the different types of B2B customer insights for SaaS businesses? This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment. However, customer insights can help your teams understand all aspects of your B2B partners.

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The Growth Marketer Role in SaaS: All You Need to Know

Userpilot

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. Some key people on the team are growth product managers, growth marketers, growth data analysts, growth engineers, and growth UX designers. To craft more impactful, efficient strategies that not only capture but also sustain audience interest.

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11 User Flow Examples + How to Inform UX Design With Them

Userpilot

Looking for user flow examples to inspire your UX design process ? TL;DR A user flow is a visual representation of the steps a user takes to achieve a specific goal within a website or app. Discover user paths to app actions. 11 User flow examples to inspire you to create your app flows: Basic user flow chart for logging in.

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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing strategies tend to use a flywheel model rather than a funnel structure.

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Product Marketing Manager Job Description and Templates

Userpilot

For example, a B2B company launching a complex enterprise software solution might require a strong understanding of technical specifications, while a B2C company marketing a consumer app might prioritize experience with social media marketing and user experience (UX) principles. Book a demo to see it in action!

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Product Analytics Metrics: What To Track & How To Optimize Them?

Userpilot

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? What is The Importance of Product Analytics?

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B2B Marketing Automation: 12 Effective Ways to Grow Your Business

Userpilot

12 effective ways to grow your business using marketing automation strategies. B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. Automatically create onboarding videos with AI video production tools , like Synthesia. Let’s get started.