Userpilot

OCTOBER 26, 2021

Is the "North Star Metric" just another bit of SaaS jargon somebody has coined to rename something everybody already knows about? And should you, as a product manager care about it? What other SaaS companies use the North Star Metric and how can you find yours? What is a North Star Metric?

B2C 98

B2C Onboarding KPIs Analytic Tools B2B 98

The Product Coalition

JANUARY 27, 2024

In the past decade, the field of product management has evolved, shedding much of its earlier ambiguity. The spectrum of roles in product management is broad, ranging from highly specialised to more generalist positions. Maybe it’s “product led”. I will share my insight about the implications for the product team for both cases.

Feedback Software 145

Feedback Software Analytic Tools Onboarding KPIs B2B 145

Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Amplitude

NOVEMBER 12, 2019

Gone are the days of selling “software in a box.” Compared to one-time-purchase software, SaaS products offer a few key benefits. Product analytics help you uncover important insights to answer questions including what is your product’s key activation event that results in longer user retention?

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Userpilot

JUNE 10, 2024

Researching customer onboarding strategies for your SaaS product? The article shares 17 tried-and-tested customer onboarding tactics that will help you build delightful user experiences and drive product growth. Create a welcome series of in-app and email messages to greet users and kick off onboarding.

Onboarding KPIs 105

Onboarding KPIs User Testing Data Visualization Analytic Tools 105

Userpilot

MAY 30, 2024

Wondering how Aha moments lead to feature and product adoption? The articles explains what the Aha moment is and what role it plays in user activation, product adoption , and customer retention. You will also learn how to find the Aha moment for your product and optimize it for different users. Ready to dive in?

Onboarding KPIs 105

Onboarding KPIs Data Visualization Analytic Tools User Testing 105

Userpilot

MAY 20, 2024

B2B loyalty programs focus on long-term partnerships with personalized services, while B2C programs target individual consumers with general rewards and immediate purchases. Efficient onboarding , with personalized flows and tailored user personas, ensures business partners understand and benefit from your B2B loyalty program.

Feedback Software 102

Feedback Software Analytic Tools B2B Research Software 102

Userpilot

SEPTEMBER 20, 2021

It might seem ludicrous how many SaaS apps you can try for free these days. It’s called product-led growth. The key is helping users realize the ongoing value of a product as quickly as possible. Product-led growth helps users experience the product for free first and then upgrade to a paid plan.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Onboarding KPIs 98

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. 1] Generic KPIs? But metrics aren’t generic.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Mironov Consulting

SEPTEMBER 14, 2020

Over the last three decades, across 10 full-time jobs and 150 consulting clients, I’ve headed up product teams 18 times (mostly as interim VP ) and helped another dozen companies choose their Head of Product. Here are some patterns I’ve seen in picking successful Heads of Product.

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Fractional CTO 145

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

JANUARY 9, 2023

What is a product persona? How can they help product managers build a successful product? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? A growth marketer helps collect and analyze data , build and run in-app experiences, and implement strategies to drive growth.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization User Testing 105

Userpilot

MAY 20, 2024

Are you doing enough to lead your company toward product-led growth ? Given the right product growth tools you can transform your product into a self-growth machine. Curious about the tools that make this happen? In this article, we’ll go over 16 tools that each product team may want to have in.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

APRIL 7, 2021

How important are your user engagement metrics? Well, let’s say you have a newsletter building tool with 3 million users and your competitor has 800,000. Nobody is using the core feature. However, the competitor-the one with 800,000-has majority of their users sending out the newsletter (using their core feature).

Onboarding KPIs 92

Onboarding KPIs User Testing Customer Experience Customer Feedback 92

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Indicative

MARCH 12, 2021

With the combination of free trials and easy setup common in today’s SaaS market, signing up new users isn’t a huge issue. The big challenge for SaaS companies today isn’t customer acquisition—it’s activation, getting those leads to fully adopt the product and become long-term active users. Then rinse and repeat.

Analytic Tools 101

Analytic Tools Onboarding KPIs Product Research Customer Experience 101

Userpilot

APRIL 18, 2024

From learning about the product to a desired action, like a purchase. Examples: SEO product-led content or email marketing. A free trial is a chance for potential customers to experience product value. Funnel and Path exploration are two main Google Analytics reports for tracking conversion path performance.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Marketing 105

Mixpanel

OCTOBER 20, 2020

This post is written by TWG, a product consultancy specializing in modern application development , data engineering, and product growth. Simply put, data is at the core of good product management. Consider that there are more than 7,000 tools in the marketing technology landscape along—up from 150 just 8 years ago.

Analytic Tools 91

Analytic Tools Data Visualization Onboarding KPIs User Testing 91

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? How to track customer experience metrics. B2B customer experience differs from B2C because it’s rooted in building trust over the long term. Difference between B2C and B2B customer experience.

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Mironov Consulting

AUGUST 8, 2017

As a product manager, I think it’s my obligation to bring clarity and precision to discussions… so talking generically about customers or users can be exasperating. I spend a lot of time sifting through documents, positioning and stories – trying to figure out who we’re talking about. See personas 4 and 7.” See personas 4 and 7.”

User Testing 101

User Testing Customer Experience Analytic Tools Research Software 101

Userpilot

OCTOBER 7, 2020

Realeasing a new feature and expecting your users to just ‘pick it up’ is like going to China and expecting to ‘just pick up Chinese’. You need to help your users adopt the new features, regardless how far they are in their user journey. If nobody knows you’ve launched a new feature, you can’t expect anybody to start using it.

Onboarding KPIs 76

Onboarding KPIs Customer Experience User Testing Analytic Tools 76

Gainsight

FEBRUARY 4, 2021

In this manic world of SaaS, SPACs, and shorts, money and valuations have taken center stage, for better or worse. Growth rate, gross margin, and other traditional metrics matter greatly. But software leaders have increasingly recognized the importance of a new metric unique to the SaaS world, Net Dollar Retention (NDR).

Analytic Tools 72

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 72

Userpilot

MAY 21, 2024

Simply put, churn measures how many customers businesses are losing over time — a central concern for companies dependent on customer retention , like those in the SaaS industry. Customer churn in SaaS is the rate at which customers stop using a service within a set timeframe. These measurements can be taken on different schedules.

Data Visualization 52

Data Visualization Onboarding KPIs Analytic Tools Feedback Software 52

Gainsight

JULY 20, 2022

In the world of product development, we call this process user segmentation , and it’s just as useful for product managers trying to understand their audiences as it is for audiences trying to understand TV show awards. . Or, they might be based on the users’ actual behavior in the product. What is user segmentation, exactly?

Analytic Tools 59

Analytic Tools Customer Experience Data Visualization Customer Feedback 59

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

NOVEMBER 9, 2021

What’s the difference between a Counter Metric vs North Star Metric? While having a North Star Metric helps your team focus on one big direction for your product, a Counter Metric keeps you in check, making sure you don’t over-optimize just for the sake of one metric, missing key aspects of your SaaS business growth.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

Userpilot

MARCH 29, 2021

Curious to know what the user activation benchmarks are for SaaS? Activation – the elusive pirate metric that’s notoriously hard to measure – also has the biggest impact on SaaS revenue. Wondering why, how you stack against other SaaS businesses, and how to boost your activation rate? Let’s dive straight in!

Analytic Tools 52

Analytic Tools Customer Experience User Testing Data Visualization 52

Userpilot

SEPTEMBER 23, 2022

If you’re in charge of your SaaS company’s growth management, you’re likely dealing with a churn reduction nightmare. Customer churn is a big problem in SaaS companies where monthly recurring revenue is a necessity and buyers have multiple options. Book a demo to learn how! What is customer churn?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Gainsight

JULY 1, 2022

Increasing investments make it easier than ever to launch a new business, but the proliferation of new products in the market means it has never been more challenging to achieve growth. A traditional model based on the marketing and sales funnel no longer works effectively to build sustainable growth for subscription-based SaaS.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Gainsight

NOVEMBER 15, 2023

Once seen as a support mechanism primarily for B2C enterprises, it’s now recognized as a pivotal strategy for fostering lasting success in B2B SaaS and beyond. Customer Education Gainsight recently acquired Northpass, the leading Customer Education platform. Customer Cheat Sheet (Available now!)

Analytic Tools 52

Analytic Tools Customer Communications Customer Experience Data Visualization 52

Lenny Rachitsky

AUGUST 12, 2024

What PLG is and why it’s so popular ▶️ PLG is popular due to the shift from sales-driven B2B business models to user-focused, try-before-you-buy tactics: Consumers have become accustomed to testing products before committing, which has led to increased demand for similar experiences in the B2B space.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Testing 52

Amplitude

DECEMBER 6, 2020

You’d only need to build one set of features to solve their problems. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. . You’d only need one marketing channel to find your users. What is the Customer Lifecycle?

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Userpilot

FEBRUARY 5, 2024

How you increase trial-to-paid conversion rate determines how good your SaaS model is. But, how can you maximize this metric to attract more customers organically and cultivate product-led growth ? For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%.

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

Userpilot

FEBRUARY 16, 2021

User personas are often misunderstood and overgeneralized by SaaS businesses, which impacts the product experience of SaaS customers. Jon Gatrell, a Product Management coach with over two decades of experience in product, sales, and marketing roles, tells us how to address this problem. Which User? Source: [link].

Customer Experience 98

Customer Experience Analytic Tools Onboarding KPIs Document 98

Userpilot

JUNE 19, 2023

There’s no magic number when it comes to conversions, but knowing B2B SaaS funnel conversion benchmarks can benefit any SaaS product manager. At least you’ll have something to aim for, and it will motivate you to take practical steps that drive product growth. What is a SaaS conversion? adoption rate.

Research Software 98

Research Software Analytic Tools B2B Reporting Tools 98