Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? How many analytics tools do you need? And what type of analytics really matters for a product marketing manager? By the end, you'll know the only type of analytics tools you really need as a PMM. What is product analytics?

Data Visualization 86

Data Visualization Analytic Tools Feedback Software Reporting Tools 86

Intercom, Inc.

FEBRUARY 6, 2020

When Yvonne joined in 2016, the business unit consisted of just 10 people across product, engineering, sales, and marketing. Since then, she’s helped grow the Udemy’s B2B SaaS arm to more than 5,000 enterprise customers, which include the likes of Pinterest, Adidas, and General Mills.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

The Product Coalition

FEBRUARY 3, 2022

Using analytics, one can capture actual behavior of customers, ask targeted questions, collect accurate feedback, and repeat the process with much less effort next time. Also, once the analytics process is set up, it is easy to monitor unlike traditional surveys in which one needs to repeat the entire process from scratch.

Data Visualization 163

Data Visualization Customer Feedback User Testing Analytic Tools 163

Gainsight

JULY 25, 2023

However, the right technology can help those that don’t have the resources. And Ovsyannikov believes that Gainsight is the right technology. Ovsyannikov describes four dimensions of the customer journey: Onboarding the solutions a customer has purchased in a meaningful way. It has also helped create careers for some people.

Analytic Tools 52

Analytic Tools Feedback Software Education Generative AI 52

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. Some key people on the team are growth product managers, growth marketers, growth data analysts, growth engineers, and growth UX designers. Growth Engineer Devises and refines software solutions to buttress growth drives.

Analytic Tools 90

Analytic Tools Feedback Software Data Visualization User Testing 90

Userpilot

MARCH 6, 2020

As a team supporting diversity and women in tech – we decided to use the International Women’s Day as an opportunity to showcase some of the best talent in the industry – and interviewed the top female Product Managers, Product Owners and SaaS founders and CEOs. Women in SaaS. Women in Product.

Research Software 131

Research Software Analytic Tools Feedback Software Reporting Tools 131

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 90

B2B User Testing Research Software Analytic Tools 90

PMLesson's Ace the PM Interview

DECEMBER 2, 2021

founder @ atadataco.com, an analytics engineering freelancer marketplace. Hiring managers are looking foremost for proof of basic Analytics Engineering skills in candidates applying for their first Data Scientist job. This is a guest post by Matt S.,

Data Visualization 52

Data Visualization Analytic Tools Consulting Engineering 52

The Product Guy

JUNE 18, 2020

The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations. It’s cyclical.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Interested?

Feedback Software 80

Feedback Software Research Software Analytic Tools User Testing 80

Intercom, Inc.

JANUARY 25, 2023

Product-led growth (PLG) has been embraced by SaaS companies of all sizes as a scalable approach to growing a business, but it is especially appealing in times of economic uncertainty and soaring acquisition costs like we’re experiencing today. And for today’s guest, Mickey Alon , that’s the best way to run a sustainable SaaS business.

Analytic Tools 118

Analytic Tools Customer Experience User Testing B2B 118

The Product Coalition

MARCH 14, 2023

Know Your Customer (KYC) in mobile app banking is designed to protect financial businesses against crimes like fraud and money laundering. On the user’s side, it’s a process where they need to verify their identity, address, and purpose of using the app. Share the problem videos with your customer success and engineering team.

User Testing 144

User Testing Analytic Tools Data Visualization Research Software 144

Amplitude

DECEMBER 18, 2020

Product analytics sits at the intersection between your customer, your product, and your business goals. Product analytics keeps your team close to customer wants and needs throughout the product development process. Adience’s research highlights the power of product analytics. What Is Product Analytics?

Data Visualization 116

Data Visualization Analytic Tools User Testing Product Research 116

Userpilot

FEBRUARY 18, 2021

Personalization in SaaS is such a minefield. But doing personalization in SaaS *right* is a rare skill that very few businesses seem to have mastered. I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Why The *Right* Personalization Matters So Much in SaaS?

Analytic Tools 91

Analytic Tools Software Review Data Visualization Customer Experience 91

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. This is largely because of the challenges that are inherent in B2B.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

MAY 30, 2024

Without the Aha moment, users are unlikely to activate the product or feature and adopt it as a solution to their problems. They are a powerful tool capitalizing on strong psychological drives. Target them with an in-app survey. It will also have an impact on metrics like retention and revenue. You can do it easily in Userpilot.

Onboarding KPIs 82

Onboarding KPIs Data Visualization Analytic Tools User Testing 82

The Product Coalition

JANUARY 24, 2021

OKRs are an amazing tool to drive business success. But what about product and engineering? For example, I have seen product teams that create OKRs around meeting with customers, and engineering teams that created OKRs around closing the tech debt. including at least the product and the engineering departments.

Analytic Tools 190

Analytic Tools Customer Experience B2C Enterprise 190

Intercom, Inc.

OCTOBER 29, 2019

Indeed, among our customers were B2C companies, small businesses, and large enterprises along with customers in places and industries well beyond Silicon Valley. At Intercom, we have benefitted from customer segmentation in these ways: Describing customers in a common way across go-to-market, product, and engineering.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? In this ultimate guide for product growth, we’ll walk you through everything you need to know about product-led growth and how to implement it for your SaaS. The term was originally coined in the 2010s for self-serve SaaS businesses.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

The Product Guy

APRIL 4, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Mironov Consulting

SEPTEMBER 14, 2020

Sales execs want more sales-y Heads of Product; development execs want more engineering-ish Heads of Product; marketing teams want a marketer in product clothing… no candidate passes muster with all groups. If you’re overseeing 52 developers and 4 product managers, your attention is mostly on engineering issues rather than product issues.

Reporting Tools 145

Reporting Tools Analytic Tools Fractional CTO Onboarding KPIs 145

Userpilot

APRIL 18, 2024

Funnel and Path exploration are two main Google Analytics reports for tracking conversion path performance. In SaaS, getting users to value quickly matters a lot, so invest in onboarding and self-service support. Userpilot is a product onboarding platform that can help you with that. Book the demo to find out more! In 6 steps.

Data Visualization 79

Data Visualization Analytic Tools Feedback Software Marketing 79

Sequent Learning

FEBRUARY 2, 2021

Product Management for Non-Software Products. JJ is also a serial entrepreneur, co-founding a healthcare technology company as well as a product development and talent management consultancy. There are a lot of software product managers out there. Today, however, I want to talk a bit about non-software products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Software Review 52

Gainsight

NOVEMBER 15, 2023

Once seen as a support mechanism primarily for B2C enterprises, it’s now recognized as a pivotal strategy for fostering lasting success in B2B SaaS and beyond. Customer Education Gainsight recently acquired Northpass, the leading Customer Education platform. Learn More Got Pulse FOMO?

Analytic Tools 52

Analytic Tools Customer Communications Customer Experience Data Visualization 52

Userpilot

JANUARY 25, 2021

User persona templates are a shortcut to creating a user persona from scratch for your SaaS business. Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile.

Analytic Tools 53

Analytic Tools Research Software User Testing Customer Experience 53

Lenny Rachitsky

AUGUST 12, 2024

If you are in a sales motion dominated traditional B2B software industry, you’ll will need to add PLG because competitors will be adding it and gaining an advantage. However, the majority of B2B software companies fall somewhere in the middle of this spectrum and can benefit from integrating elements of PLG into their growth strategy.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Testing 52

Centercode

OCTOBER 28, 2020

For nearly two decades, Centercode has provided leading platform and managed service customer testing solutions that help companies turn good technology into great products. Centercode’s platform and comprehensive testing services increased time efficiency by 40%. Increased engineering efficiency by 10%.

User Testing 69

User Testing Reporting Tools Feedback Software Research Software 69

The Product Guy

MAY 15, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Gainsight

FEBRUARY 4, 2021

In this manic world of SaaS, SPACs, and shorts, money and valuations have taken center stage, for better or worse. But software leaders have increasingly recognized the importance of a new metric unique to the SaaS world, Net Dollar Retention (NDR). calling it “the new growth engine.”. Net Dollar Retention Rules.

Analytic Tools 72

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 72

Mixpanel

OCTOBER 20, 2020

This post is written by TWG, a product consultancy specializing in modern application development , data engineering, and product growth. Consider that there are more than 7,000 tools in the marketing technology landscape along—up from 150 just 8 years ago. You know it as Google Analytics. Now, let’s dive in.

Analytic Tools 91

Analytic Tools Data Visualization Onboarding KPIs User Testing 91

Gainsight

APRIL 17, 2019

The move to the cloud and to software-as-a-service (SaaS) models changed a lot of things about business. Yet for many cloud CEOs, the only part of their business that they are the most blind about is the aspect that’s most existential to being a software company—namely the product. Business has changed. CEOs need to change too.

Analytic Tools 79

Analytic Tools Feedback Software Data Visualization Customer Experience 79

Intercom, Inc.

JULY 9, 2020

We look at the death of the 10 blue links and why Google is now an answer engine as opposed to a search engine. And I would say I have a very analytical and ambitious mind. And that got me started thinking about this concept of search engines and that’s where it all came from. Kevin: Absolutely.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

The Product Cafe

JUNE 18, 2024

It's become a hot topic in our discussions as well, from our newsletters to our blogs, not to mention its starring role in our product management platform. Here’s where AI steps in, not as a replacement but as a tool that automates the mundane, freeing you up for the high-stakes, high-reward aspects of your job.

User Testing 59

User Testing Data Visualization Product Research Feedback Software 59

The Product Coalition

APRIL 15, 2019

Tooling for your product team is a necessity. It often gets overlooked or tools are quickly chosen because we are so focused on the challenges in our own products. But, getting tooling right helps get better results faster. Integrates with your project management tool A word about integration. Roadmunk , ProdPad.

Data Visualization 60

Data Visualization Analytic Tools Research Software Feedback Software 60

The Product Coalition

AUGUST 10, 2020

I didn’t have a data collection engine with keywords collecting the data, nor Google search. We incorporate data collection methods: Analytics tools User interviews Support tickets Customer success The collected data might be wide at first, so we segment it. My access to data was limited and very time consuming.

Data Visualization 175

Data Visualization User Testing Analytic Tools B2C 175

Mironov Consulting

FEBRUARY 6, 2020

A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app. Let’s switch out of ERP systems and become currency traders.” Many of underlying B2C assumptions don’t work for B2B: The buyer is the user. Grass is greener. “We

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

The Product Guy

MARCH 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60