Userpilot

MAY 20, 2024

B2B loyalty programs focus on long-term partnerships with personalized services, while B2C programs target individual consumers with general rewards and immediate purchases. Educate customers with in-app tools, communities, webinars , and seminars to reduce friction , enhance product understanding, and increase satisfaction.

Feedback Software 72

Feedback Software Analytic Tools B2B Research Software 72

Userpilot

JUNE 19, 2024

Whether you’re hiring, job hunting, or simply curious, we’ve got you covered with practical insights and ready-to-use resources. The specific requirements for this role will vary depending on the company size, industry, and the product or service itself. This allows you to make data-driven decisions.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B marketing strategies tend to use a flywheel model rather than a funnel structure.

B2B 92

B2B User Testing Research Software Analytic Tools 92

Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. Perhaps you need to beef up your internal and external promotion strategy.

Data Visualization 101

Data Visualization B2B User Testing Customer Feedback 101

Userpilot

MAY 21, 2024

Simply put, churn measures how many customers businesses are losing over time — a central concern for companies dependent on customer retention , like those in the SaaS industry. Customer churn in SaaS is the rate at which customers stop using a service within a set timeframe.

Data Visualization 52

Data Visualization Onboarding KPIs Analytic Tools Feedback Software 52

Userpilot

MARCH 24, 2024

TL;DR A user flow is a visual representation of the steps a user takes to achieve a specific goal within a website or app. Discover user paths to app actions. 11 User flow examples to inspire you to create your app flows: Basic user flow chart for logging in. Track user interaction patterns. Build your user flow diagram.

Customer Feedback 89

Customer Feedback Data Visualization User Testing Analytic Tools 89

Userpilot

NOVEMBER 16, 2022

12 effective ways to grow your business using marketing automation strategies. B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. Use an automated survey in your welcome screen to collect data about users’ jobs to be done. Let’s get started.

Feedback Software 87

Feedback Software Analytic Tools B2B Embedded Analytics 87

Userpilot

APRIL 20, 2022

Looking for ways to engage your SaaS users in a way that drives freemium to premium conversions more efficiently? SaaS companies that cater to small businesses have higher freemium conversion rates than those that serve medium-sized companies. Keep in-app upgrade prompts contextual if you must upsell free users. Let’s dive in!

Analytic Tools 85

Analytic Tools Feedback Software Data Visualization User Testing 85

Gainsight

APRIL 10, 2023

By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. There’s no doubt that customer success (CS) has become existential to SaaS.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. The Process of Creating User Personas Creating UX user personas is a fundamental step in UX design and product management, acting as a key to unlocking user-centric solutions.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Lenny Rachitsky

AUGUST 12, 2024

If you are in a sales motion dominated traditional B2B software industry, you’ll will need to add PLG because competitors will be adding it and gaining an advantage. Self-service checkout flow: PLG products allow users to upgrade to paid plans or access more advanced features on their own, without needing help from a sales team.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Testing 52

Userpilot

JULY 5, 2022

Incremental innovation is a process of gradually modifying a company’s existing products or services through small improvements. Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. What is incremental innovation?

Feedback Software 88

Feedback Software Analytic Tools Research Software Product Research 88

Gainsight

JULY 6, 2023

B2C technologies have trained users to expect a cohesive omnichannel experience, almost automatically. When you move between your laptop and phone, you expect apps like Spotify to remember you, right? Instead, create a strategy where a combination of user behaviors and attributes triggers in-app guidance.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience Customer Feedback 52

Gainsight

JULY 20, 2022

The use case for each model will vary based on the company, but regardless, segmentation is a powerful tool. Segmenting helps Product teams understand who their users are and gives them insights they can use to create targeted, user-centric product experiences. . What do I do with user segmentation data? Dive into the analytics.

Analytic Tools 59

Analytic Tools Customer Experience Data Visualization Customer Feedback 59

Userpilot

MAY 20, 2024

Given the right product growth tools you can transform your product into a self-growth machine. Curious about the tools that make this happen? In this article, we’ll go over 16 tools that each product team may want to have in. TL;DR Product growth tools are software solutions that elevate your product to be a vehicle for growth.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? In this ultimate guide for product growth, we’ll walk you through everything you need to know about product-led growth and how to implement it for your SaaS. The term was originally coined in the 2010s for self-serve SaaS businesses.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Revulytics

SEPTEMBER 18, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details.

Data Visualization 75

Data Visualization User Testing Information Product Research 75

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. We are always looking for more product mentors from all around the world.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

The Product Cafe

JUNE 18, 2024

It's become a hot topic in our discussions as well, from our newsletters to our blogs, not to mention its starring role in our product management platform. Here’s where AI steps in, not as a replacement but as a tool that automates the mundane, freeing you up for the high-stakes, high-reward aspects of your job.

User Testing 59

User Testing Data Visualization Product Research Feedback Software 59

Product Talk

SEPTEMBER 20, 2023

The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.

Data Visualization 256

Data Visualization Analytic Tools Research Software Product Research 256

Mixpanel

MAY 23, 2024

We use Mixpanel’s Flows report to look at all of these substitute paths that users are taking to get an early understanding of the journey that a potential feature could improve: A Flows report identifies the most frequent paths taken by users to or from any event.

Data Visualization 52

Data Visualization User Testing Product Research Testing 52

Userpilot

SEPTEMBER 10, 2022

Involuntary churn vs. voluntary churn: How do they affect SaaS businesses? In the business world, there’s a term used to describe the rate at which customers stop using a product or service — customer churn. You can reduce involuntary churn by prompting payment reminders in-app or through email. What is involuntary churn?

Feedback Software 84

Feedback Software Analytic Tools Customer Experience User Testing 84

Userpilot

FEBRUARY 5, 2024

How you increase trial-to-paid conversion rate determines how good your SaaS model is. For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%. Plus, this rate not only measures success but also highlights opportunities for optimization and growth within your product strategies.

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

Userpilot

JUNE 22, 2021

Companies that adopt customer success strategies aren’t just trying to score points in front of their customers. Okay, while their users obviously do benefit from these strategies, one of the key perks for businesses besides customer satisfaction is a reduced strain on customer support. What is a customer success strategy?

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

The Product Coalition

JUNE 11, 2022

This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. Early in my career, I led the implementation of a supply chain analytics module from SAP (enterprise resource planning software). The analytics module sat on top of a software platform we already used.

Customer Experience 147

Customer Experience User Testing Data Visualization Analytic Tools 147

The Product Coalition

JUNE 30, 2021

The video-on-demand platform, since its inception in 2004, has catered to many in the creative market. From hosting videos, organization, and distribution, Vimeo VOD has helped many content creators, mainly in the B2C sector, to upload and embed their content. If yes, you’ve definitely heard of Vimeo at some point.

Technical Review 89

Technical Review Systems Review Analytic Tools Embedded Analytics 89

The Product Guy

APRIL 4, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product HQ

JUNE 10, 2024

So product managers require many skills, including technical, marketing, customer feedback, data management, project management, and market evaluation skills. A business analyst or sales engineering team gets this data for you in reputed companies. You execute all these tasks by data analysis at a large scale.

B2B 52

B2B Product Research User Testing Data Visualization 52

The Product Manager Coach Blog

MAY 7, 2024

They are recognized for their strategic insight and ability to handle critical challenges that affect the product’s long-term success. Mentorship and Leadership: Guiding and developing the next generation of product leaders, providing mentorship, sharing insights, and fostering professional growth among junior product managers.

Product Manager 52

Product Manager Product Management Data Visualization B2C 52

Oren Steinberg

JANUARY 8, 2019

8 business models for Insights-as-a-Service. Yesterday at an AI conference, I saw an unusual number of companies offering Insights-as-a-Service. Since almost every company today is a big-data company, it comes as no surprise that so many startups are drawn to offer Insights-as-a-Service.

Data Visualization 40

Data Visualization Customer Feedback User Testing Analytic Tools 40

Product Talk

MAY 13, 2020

Product teams struggle to drive business outcomes because many companies haven’t taken the time to define their strategy. Marty Cagan highlighted this in his recent post “ Product Strategy – Focus.” They want to place multiple bets to achieve their financial goals, just like they would in a diversified portfolio investment strategy.

Product Research 356

Product Research User Testing Customer Experience Feedback Software 356

The Product Coalition

JANUARY 24, 2021

OKRs are an amazing tool to drive business success. So you will see things like “release a mobile app”, “add analytics”, “integrate with [a certain platform]”. But your responsibility as a product leader is not to make sure software is delivered. Starting with OKRs is easy. Here are a few common mistakes to avoid.

Analytic Tools 190

Analytic Tools Customer Experience B2C Enterprise 190

Indicative

MARCH 12, 2021

With the combination of free trials and easy setup common in today’s SaaS market, signing up new users isn’t a huge issue. The big challenge for SaaS companies today isn’t customer acquisition—it’s activation, getting those leads to fully adopt the product and become long-term active users. Then rinse and repeat.

Analytic Tools 101

Analytic Tools Onboarding KPIs Product Research Customer Experience 101

Userzoom

APRIL 21, 2020

So it doesn’t matter if it’s B2B or B2C, I think every digital interaction that we have is an experience so we need to ensure that it’s optimized for the audience it’s required to serve. I sit in ‘insights’, but my day to day work involves product and design, just to begin with.

User Testing 93

User Testing Research Software Data Visualization Product Research 93

Userpilot

SEPTEMBER 14, 2023

You can automate dunning emails with tools like Recurly, Chargezoom, Pelcro, BluLogix, and Chargebee. Integrating your CRM with a product adoption solution can help you combine your dunning emails with in-app billing reminders. The dunning process helps resolve the billing error so the subscription isn’t terminated.

Analytic Tools 76

Analytic Tools Data Visualization Customer Experience User Testing 76

The Product Guy

MARCH 2, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

DemandMatrix

JUNE 21, 2018

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. It is not uncommon for today’s marketer to make generous use of data science to draw more from behavioral data. There have always been different data types to influence a B2B marketer’s future marketing strategies.

Data Visualization 40

Data Visualization Analytic Tools Technical Review Marketing 40