Userpilot

MAY 21, 2024

Simply put, churn measures how many customers businesses are losing over time — a central concern for companies dependent on customer retention , like those in the SaaS industry. Try Userpilot and Take Your Customer Satisfaction to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is customer churn?

Data Visualization 52

Data Visualization Onboarding KPIs Analytic Tools Feedback Software 52

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. Whether you’re hiring, job hunting, or simply curious, we’ve got you covered with practical insights and ready-to-use resources.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Analytic Tools 91

Analytic Tools Feedback Software Data Visualization User Testing 91

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Gainsight

JULY 20, 2022

In the world of product development, we call this process user segmentation , and it’s just as useful for product managers trying to understand their audiences as it is for audiences trying to understand TV show awards. . What is user segmentation, exactly? Why does user segmentation matter?

Analytic Tools 59

Analytic Tools Customer Experience Data Visualization Customer Feedback 59

Lenny Rachitsky

AUGUST 12, 2024

Previously, she served as the Director of Growth at GitLab , where she implemented and scaled their PLG motion, and VP of Growth at Acorns, scaling them from 1 million to 5 million users. PLG is perfect for lowering the barrier for more people to try the product and broaden the reach.

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Testing 52

Userpilot

APRIL 7, 2021

How important are your user engagement metrics? Well, let’s say you have a newsletter building tool with 3 million users and your competitor has 800,000. Nobody is using the core feature. However, the competitor-the one with 800,000-has majority of their users sending out the newsletter (using their core feature).

Onboarding KPIs 62

Onboarding KPIs User Testing Customer Experience Customer Feedback 62

Userpilot

FEBRUARY 5, 2024

How you increase trial-to-paid conversion rate determines how good your SaaS model is. But, how can you maximize this metric to attract more customers organically and cultivate product-led growth ? TL;DR Free-to-paid conversion rate measures the proportion of free trial users who upgrade to paid subscribers.

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

Gainsight

FEBRUARY 4, 2021

In this manic world of SaaS, SPACs, and shorts, money and valuations have taken center stage, for better or worse. Growth rate, gross margin, and other traditional metrics matter greatly. But software leaders have increasingly recognized the importance of a new metric unique to the SaaS world, Net Dollar Retention (NDR).

Analytic Tools 72

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 72

Userpilot

MAY 20, 2024

Are you doing enough to lead your company toward product-led growth ? Given the right product growth tools you can transform your product into a self-growth machine. Curious about the tools that make this happen? In this article, we’ll go over 16 tools that each product team may want to have in.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

NOVEMBER 25, 2021

One of the most powerful tools at your disposal in SaaS is in-app feedback surveys. If you can collect, interpret, and act on data that your users are sharing about their successes, problems, and how they feel about your product in general, you have a recipe for exponential customer growth and long-term user retention.

Feedback Software 90

Feedback Software Analytic Tools Data Visualization User Testing 90

Userpilot

JUNE 10, 2024

Researching customer onboarding strategies for your SaaS product? The article shares 17 tried-and-tested customer onboarding tactics that will help you build delightful user experiences and drive product growth. Give your most valuable customers the option to book a call with customer success.

Onboarding KPIs 83

Onboarding KPIs User Testing Data Visualization Analytic Tools 83

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? How many analytics tools do you need? And what type of analytics really matters for a product marketing manager? By the end, you'll know the only type of analytics tools you really need as a PMM. What is product analytics?

Data Visualization 87

Data Visualization Analytic Tools Feedback Software Reporting Tools 87

Userpilot

OCTOBER 26, 2021

Is the "North Star Metric" just another bit of SaaS jargon somebody has coined to rename something everybody already knows about? And should you, as a product manager care about it? What other SaaS companies use the North Star Metric and how can you find yours? What is a North Star Metric?

B2C 83

B2C Onboarding KPIs Analytic Tools B2B 83

The Product Guy

JUNE 18, 2020

Guest Post by: Marvin Mathew (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Ruthless prioritization translates to product teams spending time building the right thing at the right time. Each feedback loop has a minimum of four stages. The feedback loop process is. Get Insights.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

Userpilot

JANUARY 9, 2023

What is a product persona? How is different from user or buyer personas? How can they help product managers build a successful product? We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Interested?

Feedback Software 82

Feedback Software Research Software Analytic Tools User Testing 82

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. Why customer experience is an essential ingredient for retention and revenue. Look no further!

Customer Experience 86

Customer Experience B2B User Testing Customer Feedback 86

Userpilot

MAY 26, 2024

How to leverage them to drive more growth in your SaaS? In this article, we’ll explore what funnels are in marketing and how understanding both the marketing and sales funnel is crucial for driving growth in SaaS. They’re pivotal in transforming interest into sales, setting the stage for the comprehensive insights ahead.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Data Visualization 52

Userpilot

SEPTEMBER 23, 2022

If you’re in charge of your SaaS company’s growth management, you’re likely dealing with a churn reduction nightmare. Customer churn is a big problem in SaaS companies where monthly recurring revenue is a necessity and buyers have multiple options. What is customer churn? Why does customer churn matter?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

Amplitude

NOVEMBER 12, 2019

Gone are the days of selling “software in a box.” Compared to one-time-purchase software, SaaS products offer a few key benefits. As a result, you have endless opportunities to find new ways to continually engage—and retain—existing customers. Are users interacting with in-app features in the ways you want them to?

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. TL;DR A conversion path is a sequence of actions a prospective customer takes. From learning about the product to a desired action, like a purchase. Hence this guide. Let’s dive in.

Data Visualization 80

Data Visualization Analytic Tools Feedback Software Marketing 80

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. 1] Generic KPIs? But metrics aren’t generic.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Gainsight

JULY 1, 2022

Increasing investments make it easier than ever to launch a new business, but the proliferation of new products in the market means it has never been more challenging to achieve growth. A traditional model based on the marketing and sales funnel no longer works effectively to build sustainable growth for subscription-based SaaS.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Mixpanel

OCTOBER 20, 2020

This post is written by TWG, a product consultancy specializing in modern application development , data engineering, and product growth. Simply put, data is at the core of good product management. Consider that there are more than 7,000 tools in the marketing technology landscape along—up from 150 just 8 years ago.

Analytic Tools 91

Analytic Tools Data Visualization Onboarding KPIs User Testing 91

Userpilot

OCTOBER 7, 2020

Realeasing a new feature and expecting your users to just ‘pick it up’ is like going to China and expecting to ‘just pick up Chinese’. You need to help your users adopt the new features, regardless how far they are in their user journey. Announcing new features is in fact…sales. Source: userpilot.com.

Onboarding KPIs 75

Onboarding KPIs Customer Experience User Testing Analytic Tools 75

Userpilot

NOVEMBER 9, 2021

What’s the difference between a Counter Metric vs North Star Metric? While having a North Star Metric helps your team focus on one big direction for your product, a Counter Metric keeps you in check, making sure you don’t over-optimize just for the sake of one metric, missing key aspects of your SaaS business growth.

Onboarding KPIs 52

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 52

Userpilot

MARCH 29, 2021

Curious to know what the user activation benchmarks are for SaaS? Activation – the elusive pirate metric that’s notoriously hard to measure – also has the biggest impact on SaaS revenue. Wondering why, how you stack against other SaaS businesses, and how to boost your activation rate?

Analytic Tools 52

Analytic Tools Customer Experience Data Visualization User Testing 52

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

User Testing 130

User Testing Product Research Startups Onboarding KPIs 130

Userpilot

SEPTEMBER 20, 2021

It might seem ludicrous how many SaaS apps you can try for free these days. But it's part of a new business model that previously sales-led companies are using to achieve rapid growth and higher customer satisfaction ratings at a lower customer acquisition cost. It’s called product-led growth.

Analytic Tools 79

Analytic Tools Research Software Feedback Software Onboarding KPIs 79