Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

JUNE 19, 2024

Interested in marketing analyst roles? In this guide, we’ll explore the ins and outs of marketing analyst roles through detailed job descriptions and handy templates. TL;DR A marketing analyst is a professional who carries out market research for a product, tracks trends , and identifies growth opportunities for the company.

Data Visualization 52

Data Visualization Analytic Tools Research Software Reporting Tools 52

Userpilot

JUNE 18, 2024

Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Marketing 52

Userpilot

JUNE 26, 2024

Starting a career as a product marketing manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product marketing manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Research Software 40

Research Software Feedback Software Analytic Tools Product Marketing 40

The Product Coalition

MAY 6, 2020

Are you still thinking over whom you can trust and depute implementing your big app idea? To help you make a better-informed decision about your future technology partner, we’ve conducted market and industry research in order to define the best cross-platform app development companies. You might wonder?—?why

Research Software 78

Research Software Analytic Tools Feedback Software Development 78

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. There is an abundance of tools for product marketing managers.

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

JUNE 17, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. They employ various digital marketing strategies, including paid advertising, content marketing , social media campaigns, and SEO, to drive traffic and sign-ups.

Analytic Tools 52

Analytic Tools Data Visualization Research Software Customer Experience 52

ProductPlan

APRIL 25, 2024

Instead of a traditional B2B software or physical piece of hardware, their products are programs, IT services , university websites (internal and external), or even actual curricula, to name a few. Generative AI is one such technology that is rapidly changing how students, teachers, and administrators interact with systems on campus.

Education 96

Education Research Software Analytic Tools Feedback Software 96

The Product HQ

JUNE 10, 2024

Are you looking to break into an exciting career in B2B product management? Then ensure you have the right skills before commencing a B2B product manager job. B2B Product management guides the activities of the entire product life cycle from product indentation to its final launch.

B2B 52

B2B Product Research User Testing Data Visualization 52

Userpilot

APRIL 24, 2024

TL;DR Challenge : Lisa, our UX researcher, found it difficult to recruit participants for usability tests via email since B2B users are busy individuals with cluttered inboxes. Solution : Lisa realized she needed a channel with less distraction and more engagement, leading her to choose our own product for inviting users.

User Testing 104

User Testing Product Research Research Software Data Visualization 104

Userpilot

JUNE 12, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. They employ various digital marketing strategies, including paid advertising, content marketing , social media campaigns, and SEO, to drive traffic and sign-ups.

Analytic Tools 52

Analytic Tools Data Visualization Research Software Customer Experience 52

Userpilot

JUNE 26, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. They employ various digital marketing strategies, including paid advertising, content marketing , social media campaigns, and SEO, to drive traffic and sign-ups.

Data Visualization 40

Data Visualization Analytic Tools Research Software Customer Experience 40

Userpilot

JUNE 19, 2024

TL;DR A user acquisition specialist is a marketing professional focused on attracting and converting new users for a company’s products or services. They employ various digital marketing strategies, including paid advertising, content marketing , social media campaigns, and SEO, to drive traffic and sign-ups.

Analytic Tools 52

Analytic Tools Research Software Customer Experience Data Visualization 52

The Product Coalition

DECEMBER 14, 2019

A new generation of financial services needs the incorporation of technology innovation. The market is saturated with hundreds of FinTech software development companies, so it can be challenging to choose the one that best fits your business. It is a digital transformation company based in Palo Alto, California.

Analytic Tools 79

Analytic Tools Research Software Software Developers Software Development 79

Userpilot

JUNE 17, 2024

Let’s explore what a product-led growth strategy and its benefits are, and look at different strategies any SaaS can create and implement. Marketing-led growth focuses on expanding brand awareness and generating leads through content and ads. But where can you get started to start driving growth and success?

Analytic Tools 96

Analytic Tools User Testing Onboarding KPIs Research Software 96

Userpilot

JUNE 19, 2024

For example, a company launching a new consumer product might require a strong focus on user research and competitive analysis, while a B2B SaaS company might prioritize experience with product usage data and analytics. Looking into tools for product analysts? Book a demo to see it in action!

Data Visualization 52

Data Visualization User Testing Analytic Tools Research Software 52

Userpilot

NOVEMBER 18, 2021

Rather than re-inventing the wheel, it's useful to look at how other SaaS companies set up their user onboarding. To discover your own Aha Moment for your SaaS, consider your primary value proposition, compare the in-app behavior of power users against churned ones , and don't forget to keep testing and iterating on your hypotheses.

Analytic Tools 98

Analytic Tools Research Software Feedback Software User Testing 98

UX Studio

JUNE 30, 2023

We deliver impactful, user-friend, and unique solutions for ambitious ideas. USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area.

Research Software 61

Research Software Feedback Software Analytic Tools Reporting Tools 61

Userpilot

MAY 30, 2022

Adopting a needs-based segmentation approach leads to a clearer understanding of the market and better-tailored messages for customer segments. You can use needs-based segmentation for marketing, onboarding, lead generation, and creating a strong value proposition for your business. What is needs-based segmentation?

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Userpilot

MAY 30, 2023

Whether you work in product management, customer success, or marketing, you need creative survey ideas to collect feedback that’s relevant, honest, and useful for your job. A short survey that asks how easy it is to perform a certain task with your app. Allowing you to personalize your marketing messages better.

Customer Feedback 96

Customer Feedback User Testing Feedback Software Product Research 96

ProductPlan

JANUARY 17, 2023

Can’t I just use my knowledge of the customer’s domain to create create solutions to their problems?” That’s why I never rely on market research. What Jobs and Ford both understood is that asking customers what they want, asking them for the solution itself, can lead you down the wrong path. question obvious.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Grow and lead the product marketing team. Develop strong relationships with analysts (Gartner, Forrester, etc.)

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Userpilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. They help you decide what product or service to prioritize, streamline your advertising and marketing, and better connect leads with their goals and pain points.

Data Visualization 98

Data Visualization Analytic Tools Research Software User Testing 98

Userpilot

JUNE 19, 2024

For example, a B2B company might prioritize experience with business intelligence tools, while a B2C company might value a strong understanding of social media analytics. Looking into tools for customer insights managers? Education and experience alone may not make you the best customer insights manager.

Data Visualization 52

Data Visualization Customer Feedback User Testing User Friction 52

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

MAY 13, 2021

How to implement a successful product intelligence solution. Product intelligence is integrated software that allows teams to use customer data to continuously make smart changes to products. Product intelligence helps product marketers use data to better understand consumers’ relationships with the products they love using.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Userpilot

MARCH 8, 2022

Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School. Sam’s helping popularize Product-Led Growth and best practices in SaaS onboarding through apt metaphors, hilarious memes, and TikTok videos – taking the “boring” out of B2B.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Revulytics

OCTOBER 2, 2018

Toby Martin is VP, Development and Strategy at Extensis , a developer of software and services for creative professionals and B2B workgroups. Extensis has a great track record of success — what drove you to look into usage analytics? We talked to Toby about his experience as a Revulytics Usage Intelligence customer.

Data Visualization 71

Data Visualization Analytic Tools Research Software Development 71

The Product Coalition

JULY 8, 2020

It’s time to stop passively observing your analytics and start engaging your users. The data you can use in your daily job is either operational (analytics) or experiential (feedback). First things first, what’s the problem with Analytics data? With Google Analytics, Paul sees behavior changes based on past updates.

Feedback Software 83

Feedback Software Data Visualization Customer Feedback User Testing 83

Userpilot

JUNE 24, 2024

Wondering what product growth strategy is and how to build it for your SaaS? The choice of strategy depends on your current market saturation, available resources, risk appetite, and organizational goals. Use tactics like personalized onboarding and in-app messaging to drive adoption , retention, and expansion.

Analytic Tools 59

Analytic Tools Feedback Software Research Software Data Visualization 59

Obo

JANUARY 23, 2019

We recently ran Obo’s beta program with a range of tech companies to validate that the Obo product decision system helps product teams to manage their Feature Funnel™, validate assumptions with data, prioritize features, and model “what if” product plan scenarios.

Feedback Software 40

Feedback Software Research Software Analytic Tools Product Research 40

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Communication Clear communication is one of the most important traits of being a solid Product Marketing Manager.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Userpilot

JUNE 30, 2024

To become a sales enablement manager, you need a relevant Bachelor’s degree in Business, Marketing, Sales, or a similar field. Instead, you can become an enablement manager by gaining work experience in the field of sales or customer success within SaaS companies. Looking into tools for sales enablement managers?

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Research Software 52

Userpilot

NOVEMBER 29, 2023

With the right product research tools, you can dissect vast pools of data, gather actionable insights, and create products that align directly with your user’s needs. But how can you build the right product research tech stack to achieve your product growth goals? Qualtrics. UXPressia.

Research Software 104

Research Software Data Visualization Feedback Software Analytic Tools 104

People-First Product Leadership

SEPTEMBER 17, 2023

Sign up for internal training that covers company-wide policies and systems. What are some tricky points to keep in mind when exploring point solutions? Or, does your company use identity and access management software, such as Okta. Suggested approach for meet & greets: Take good notes! What is working well?

Research Software 52

Research Software Data Visualization Analytic Tools Feedback Software 52

The Product HQ

APRIL 20, 2024

Looking to become a B2B Product Manager? This career guide offers a detailed overview of the best B2B product management training options. There is no shortcut to becoming a B2B product manager. These professionals come from various backgrounds, such as communications, engineering, and marketing, to name a few.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Userzoom

APRIL 21, 2020

After I finished my psychology degree, I worked in marketing, PR and events for a few years. This included working at a market research agency that did usability research. I ended up managing the usability program and then I started conducting research. Could you tell us a little bit about your background?

User Testing 93

User Testing Research Software Data Visualization Product Research 93