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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom, Inc.

New research from Harvard Business Review Analytic Services reveals that businesses of all sizes – from small businesses to enterprises – are realizing the business value of personal, efficient customer engagement. Businesses lack the connected tools needed to provide personal, in-context communications.

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Artificial Intelligence for Localization: Cutting Through the Hype to Develop Our Product

The Product Coalition

Here’s our story how we’re developing a product using machine learning and neural networks to boost translation and localization Artificial intelligence and its applications are one of the most sensational topics in the IT field. There are also a lot of misconceptions surrounding the term “artificial intelligence” itself.

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462: Using qualitative data to drive product management prioritizations – with Daniel Erickson

Product Innovation Educators

Before founding Viable, he held senior leadership roles in engineering, technology, and product. We found that artificial intelligence is starting to help companies make better product management decisions. Over time, we have gotten more sophisticated tools to identify different topics. Our system produces weekly reports.

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The key customer experience metrics to gauge CX success 

Alchemer Mobile

The Classics: time-tested customer experience metrics Net Promotor Score (NPS) Introduced in the Harvard Business Review in 2003, Net Promoter Score (NPS) is a leading growth indicator across industries. This makes them vulnerable to switching to a competitor due to pricing, missing features, or poor customer experience.

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Saas Startups: An Upward Trend Booming in The Future

The Product Coalition

The reasons why Saas startups are recently making a huge wave to become the next trillion-dollar industry. Over the past years, investment in SaaS startups has been increasing steadily. Saas startups that provide software as a service have a good delivery model. The SaaS market has increased from $31.5

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Digital Sustainability: A Growing Frontier in Software Development

The Product Coalition

Software development with sustainability in mind is a rising trend in digital spaces. Digital technology has inadvertently become a significant contributor to the growing carbon footprint of the tech industry. As we increasingly depend on digital solutions, the environmental impact of this reliance becomes more apparent.