Product Talk

AUGUST 12, 2020

Hello Product Talk readers, we’re excited to share the latest Product in Practice with you! For this story, we caught up with Sonja Martin , Product Manager at tails.com. As Hope Gurion discussed in a recent Product Talk post , product teams are often assigned business outcomes rather than product outcomes.

Product Research 236

Product Research Onboarding KPIs User Testing Data Visualization 236

Mixpanel

JANUARY 19, 2021

Test yourself with this word problem: Imagine you’re a product manager responsible for your company’s new “business messaging and collaboration” product. Your team suggests two ideas: Change onboarding so it nudges new users to invite their team to collaborate right away. A lofty goal! Prioritizing retention.

Data Visualization 119

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 119

Lenny Rachitsky

APRIL 16, 2024

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Everyone gets excited about launching new features, but in my experience, most of a company’s growth comes from the less glamorous stuff: incremental and consistent optimization of the core product.

Onboarding KPIs 130

Onboarding KPIs Customer Experience Analytic Tools Data Visualization 130

Mixpanel

JUNE 3, 2021

Whether you’re trying to measure how effectively you’re acquiring users or trying to make sense of in-product user journeys, funnel analysis is a cornerstone of understanding campaign performance and product health. What is Funnel Analysis? Consider a media and video sharing product. Why it matters. Watch video.

Data Visualization 111

Data Visualization Customer Feedback User Testing Analytic Tools 111

Userpilot

FEBRUARY 25, 2024

Funnel analysis examples can help product managers find the missing puzzle pieces to improve user journeys. From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Funnel analysis allows you to: Measure company performance. Onboarding process funnel.

Data Visualization 85

Data Visualization Analytic Tools Feedback Software Reporting Tools 85

Userpilot

JULY 14, 2024

That’s the average core feature activation rate across the companies we studied for our Product Metrics Benchmark Report 2024. We also look at ways to improve the core feature activation rate for your SaaS product! We also look at ways to improve the core feature activation rate for your SaaS product!

Onboarding KPIs 85

Onboarding KPIs Data Visualization Reporting Tools Analytic Tools 85

Userpilot

MAY 2, 2024

Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products.

Onboarding KPIs 87

Onboarding KPIs Customer Experience Feedback Software Analytic Tools 87

Userpilot

FEBRUARY 18, 2024

Curious to learn how to perform funnel analysis in Userpilot? You will also see common use cases where Userpilot’s funnel analysis tools come in handy. TL;DR Funnel analysis is a way to visualize and understand how users flow through your website or app. Proper funnel analysis helps you: Measure campaign effectiveness.

Data Visualization 84

Data Visualization Analytic Tools Onboarding KPIs Customer Experience 84

Userpilot

AUGUST 22, 2024

According to Userpilot’s SaaS Product Success Metrics Benchmark report , Fintech and Insurance companies had the second-lowest activation and adoption rates of all industries. This is because the client onboarding process in financial services faces unique challenges. What are they? Let’s get started.

Reporting Tools 94

Reporting Tools Data Visualization Onboarding KPIs Analytic Tools 94

Userpilot

MAY 30, 2024

Wondering how Aha moments lead to feature and product adoption? The articles explains what the Aha moment is and what role it plays in user activation, product adoption , and customer retention. You will also learn how to find the Aha moment for your product and optimize it for different users. Ready to dive in?

Onboarding KPIs 83

Onboarding KPIs Data Visualization Analytic Tools User Testing 83

Userpilot

OCTOBER 28, 2024

Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. Well, when onboarding new users, that approach is about as effective as trying to fit everyone into the same pair of pants.

User Testing 87

User Testing Customer Feedback Customer Experience Onboarding KPIs 87

Userpilot

SEPTEMBER 29, 2023

What is funnel analysis? What benefits does it bring to product teams? TL;DR Funnel analysis helps teams understand how many users complete a sequence of events leading to a conversion and how long it takes. The technique allows you to make informed decisions to optimize product experience and improve customer success rates.

Data Visualization 83

Data Visualization Analytic Tools Customer Feedback Feedback Software 83

Userpilot

AUGUST 23, 2024

How does customer onboarding in banking work? You will also learn the main challenges involved in the onboarding process in banking, best practices and explore the best onboarding software tools for the job. Use checklists and walkthroughs to guide users quickly to product value. Why do you need it in the first place?

Analytic Tools 87

Analytic Tools Feedback Software Banking Data Visualization 87

Userpilot

MAY 16, 2023

What are value metrics? We also examine a few examples of how companies use value metrics in their pricing strategy. TL;DR Value metrics are the features of a product that customers associate with its value and are happy to pay for. To identify your value metrics look at your product use cases.

Feedback Software 87

Feedback Software Analytic Tools Onboarding KPIs User Testing 87

Userpilot

JUNE 10, 2024

Researching customer onboarding strategies for your SaaS product? The article shares 17 tried-and-tested customer onboarding tactics that will help you build delightful user experiences and drive product growth. Create a welcome series of in-app and email messages to greet users and kick off onboarding.

Onboarding KPIs 82

Onboarding KPIs User Testing Data Visualization Analytic Tools 82

The Product Guy

JUNE 18, 2020

Guest Post by: Marvin Mathew (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Ruthless prioritization translates to product teams spending time building the right thing at the right time. Product: What are the key metrics that we’re tracking? Each feedback loop has a minimum of four stages.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

Userpilot

JANUARY 16, 2024

The customer onboarding process flow chart is a tool that’s essential for optimizing your activation and adoption efforts. TL;DR A customer onboarding process flow chart is a visual tool that outlines the key stages of customer onboarding , aiding SaaS teams in creating consistent and effective onboarding experiences.

Data Visualization 82

Data Visualization Feedback Software Analytic Tools Onboarding KPIs 82

Userpilot

JUNE 12, 2023

What is feature adoption? TL;DR Feature adoption happens when users use the feature regularly to solve their problems. Feature discovery is an initial stage of feature adoption when users learn about the feature. Feature discovery is an initial stage of feature adoption when users learn about the feature.

Onboarding KPIs 15

Onboarding KPIs Analytic Tools Data Visualization Feedback Software 15

Userpilot

FEBRUARY 26, 2024

What is marketing funnel analysis? How is it different from sales funnel analysis? And how to do it with available product analytics solutions? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond.

Analytic Tools 84

Analytic Tools Data Visualization Feedback Software Research Software 84

Userpilot

OCTOBER 20, 2024

Onboarding gamification is the key to transforming a dull process into an engaging one. When the process feels complicated, it becomes easy for a new user to lose interest before they experience the true value of your product. What is onboarding gamification? Launching a new product. Why use a gamified onboarding process?

Onboarding KPIs 73

Onboarding KPIs Customer Experience User Testing Customer Feedback 73

Userpilot

OCTOBER 3, 2023

Wondering what customer journey KPIs align with your business goals? Customer journey KPIs, alongside product analytics , help product teams understand if they’re meeting their goals. SEO ranking to monitor and improve product visibility on search engine results.

Onboarding KPIs 91

Onboarding KPIs Customer Experience User Testing Customer Feedback 91

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. You want to be sure there is a demand for your product, so you don’t have to suffer the embarrassment of a massive flop. What is product-market fit? What is a product-market fit?

User Testing 83

User Testing Product Research Product Marketing Customer Feedback 83

Intercom, Inc.

DECEMBER 12, 2019

Instead of capturing small businesses and then trying to upgrade them to paid plans, the video hosting and analysis startup attracted larger companies, then worked backwards. If the product meaningfully improves people’s day-to-day lives in the short term, major dividends will follow later. Their philosophy?

Reporting Tools 169

Reporting Tools Research Software Onboarding KPIs Customer Experience 169

Userpilot

FEBRUARY 3, 2023

Effective customer analysis is the key to business success. From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Let’s take a closer look at what customer analysis is, its benefits, and how to get started.

Analytic Tools 87

Analytic Tools User Testing Research Software Feedback Software 87

Userpilot

SEPTEMBER 10, 2024

Are you frustrated with how your users are underutilizing your product, complaining about it, and not realizing the value that it has to offer? It’s probably because you’re lacking in some of the product management fundamentals. Let’s explore the key fundamentals of product management that every product leader should master.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Product Research 96

Userpilot

DECEMBER 31, 2022

RFM is a three-dimensional customer segmentation model that evaluates customers on three metrics — recency, frequency, and monetary value. User RFM analysis to tailor your marketing activities to each customer segment and drive new customer acquisition and retention. Use retention analysis to calculate the recency score.

Analytic Tools 83

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 83

Userpilot

JUNE 16, 2024

User onboarding helps users discover features they need to achieve their goals and trains them how to use them. In the article, we share 11 user onboarding tips and show you how to implement them. TL;DR User onboarding is the process of introducing key product functionalities and providing guidance to enable customer success.

Onboarding KPIs 74

Onboarding KPIs User Testing Customer Experience Customer Feedback 74

Userpilot

DECEMBER 23, 2020

Which product trends emerged in 2020 and are here to stay? What are the biggest trends in Product for 2021 you must implement into your Product Growth strategy? Who’s who in Product these days? And what new product growth terms made it to our dictionary? Trends to Watch In Product – Table of Contents.

Analytic Tools 121

Analytic Tools Onboarding KPIs Data Visualization Product Research 121

Userpilot

JULY 14, 2024

Customer segmentation analysis allows you to break down your users into distinct groups and gain valuable insights into them. In this article, you’ll learn about various types of customer segments you can identify and how to conduct a thorough analysis using the right product analytics tools. Let’s get started.

Data Visualization 82

Data Visualization Analytic Tools Reporting Tools Research Software 82

Userpilot

JUNE 19, 2023

What is cohort retention analysis? TL;DR Cohort retention analysis tracks how distinct groups of users engage with the product over a period of time. Teams use cohort retention analysis to evaluate their strategies and analyze long-term user behavior trends to improve customer retention. Let’s get right to it!

Data Visualization 75

Data Visualization Analytic Tools Customer Experience Customer Feedback 75

Userpilot

MARCH 27, 2023

How can product analytics help product managers create better digital products and more satisfying user experiences? We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. What is product analytics?

Analytic Tools 91

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 91

Userpilot

APRIL 14, 2023

Having an effective SaaS onboarding strategy is essential to user success and, by extension, customer retention. If you don’t make your onboarding flow as streamlined as possible, you could struggle to retain customers in the long run. The product, sales, marketing, and CS teams all play a role in the onboarding concerto.

Analytic Tools 84

Analytic Tools Research Software Feedback Software Onboarding KPIs 84

Userpilot

OCTOBER 10, 2024

Can you imagine what the ideal SaaS customer onboarding process looks like? That’s why we’ll go over what onboarding is in SaaS and analyze 8 onboarding examples from reputable SaaS companies to learn what they’re doing right (or wrong). Miro Miro’s onboarding process is simple. What can you learn from Userpilot?

Onboarding KPIs 85

Onboarding KPIs Data Visualization Customer Experience User Testing 85

Userpilot

MAY 8, 2024

From the article, you will learn what a customer success dashboard is, why you need it, and what metrics it should include. The dashboard improves the productivity of the customer success teams , allows them to identify issues in real-time, and helps them make better-informed decisions. For higher team productivity and efficiency.

Data Visualization 87

Data Visualization Dashboard Onboarding KPIs Analytic Tools 87

Userpilot

MAY 31, 2023

Not sure how to measure product adoption or what metrics to track? Product adoption is key to creating loyal users for your SaaS and it’s important to track it regularly. In this article, we’ll explore how to measure product adoption and twelve key metrics that can provide valuable insights into product adoption.

Onboarding KPIs 77

Onboarding KPIs Data Visualization Analytic Tools Customer Experience 77

Userpilot

DECEMBER 8, 2022

Wondering how heat map analysis can influence your product UX? Read on to uncover product growth insights ! A heatmap aids in providing visual data on where visitors focus their attention when they visit a page/feature. Feature click maps show the frequency and duration of users’ clicks on various features.

Analytic Tools 86

Analytic Tools Data Visualization User Testing Customer Feedback 86

Userpilot

JUNE 19, 2023

A better understanding of your users is never a bad thing and user flow analysis can be an extremely powerful tool to help you build it. Conducting user flow analysis will help you better understand user behavior, reduce churn , and boost conversions. What is a user flow analysis? An example of a detailed user flow diagram.

Data Visualization 77

Data Visualization Analytic Tools User Testing Customer Experience 77