Product Management University

DECEMBER 11, 2024

Market Analysis Before and With AI Customers are clamoring for a number of improvements to your product and youre on a mission to get them funded and on the roadmap. So youre asked to do a market analysis to make sure stakeholders are confident in your plan. Executive stakeholders want things that drive growth.

Product Management 130

Product Management Product Manager User Testing Management 130

The Product Coalition

JANUARY 11, 2023

Photo by Dylan Gillis on Unsplash Market research and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.

User Testing 149

User Testing Product Research Data Visualization Customer Feedback 149

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages. What is market research?

User Testing 101

User Testing Research Software Market Research Product Research 101

Product Innovation Educators

JANUARY 13, 2025

What types of stimulus (patents, academic articles, market research) would be most relevant for your current product challenges? How could you implement small-scale Create Sessions (1-hour) with your team to address immediate product development challenges?

Research Software 267

Research Software User Testing Data Visualization Product Research 267

Userpilot

JULY 29, 2024

Carrying out a competitive analysis can give your product an edge that may disrupt your industry and impact your bottom line. This article will help you conduct your own by providing you with a competitive analysis example and some templates. Identify direct and indirect competitors via market research to better position your product.

Data Visualization 111

Data Visualization Research Software Reporting Tools Feedback Software 111

Userpilot

DECEMBER 18, 2024

This article will help reduce such churn by refining your product management and UX analysis approach. How to start your UX analysis. UX analysis benefits product managers by providing data-driven insights to guide product development decisions and prioritize features. Quantitative data used to be enough for UX analysis.

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105

Userpilot

MAY 1, 2024

A user needs analysis conducted with product analytics data lets you build products that address user pain points and exceed their expectations. In this article, we dig deeper into what user needs analysis is and how you can get started with it. The first step to conducting this analysis is to set a SMART goal for your analysis.

User Testing 110

User Testing Feedback Software Analytic Tools Research Software 110

UX Studio

JUNE 27, 2024

Research helps answer tough questions, so knowing when and how to use UX research vs market research methods is crucial. In this article we answer: How can you distinguish between different types of research? What characteristics define market research vs UX research? Not really.

User Testing 78

User Testing Product Research Market Research Research Software 78

Product Innovation Educators

JULY 5, 2021

Today we are talking about conjoint analysis, which is a tool you can use to make informed decisions about what customers value and what they will pay for. Patty is with Applied Marketing Science (AMS), a firm dedicated to helping product managers with market research. Gabor Granger: another pricing test.

Research Software 222

Research Software Product Research User Testing Wireless 222

Userpilot

JULY 14, 2024

Customer segmentation analysis allows you to break down your users into distinct groups and gain valuable insights into them. In this article, you’ll learn about various types of customer segments you can identify and how to conduct a thorough analysis using the right product analytics tools. . Take action based on the analysis.

Data Visualization 109

Data Visualization Analytic Tools Reporting Tools Research Software 109

Userpilot

JULY 29, 2024

TL;DR Quantitative data, expressed numerically, is crucial for analysis, driving strategic decisions, and understanding consumer behavior and market trends. However, quantitative data analysis lacks contextual understanding, requires analytical expertise, and is influenced by data collection quality that may affect result validity.

Data Visualization 105

Data Visualization User Testing Analytic Tools Feedback Software 105

Userpilot

MARCH 9, 2023

Before you rush into creating a product thinking people will love it, it pays to perform a product-market fit analysis. This article examines why product-market fit analysis is important and how to gather insights into achieving a product-market fit by getting feedback and validating your idea.

User Testing 98

User Testing Product Research Product Marketing Customer Feedback 98

Userpilot

SEPTEMBER 20, 2024

Let’s face it: qualitative data analysis is vital to understanding why users act in a particular way and how they feel about your product in a way that quantitative product analytics can’t. You will discover: Five qualitative data analysis methods. A six-step analysis process and how to streamline it with Userpilot.

Data Visualization 105

Data Visualization Analytic Tools Research Software Feedback Software 105

UserInterviews

NOVEMBER 4, 2022

The difference between a competitive analysis for UX vs market research, and how to use both together for more holistic insights.

UX 98

UX Market Research Marketing 98

Roman Pichler

APRIL 7, 2025

Note that Ive decided not to state the names of the tools I found, partly as the AI landscape is changing rapidly and partly as you should research and select the tools that work best in your context rather than trusting my judgment. [2] 2] Market Research AI-based tools can discover user and customer trends using predictive analytics.

Product Strategy 160

Product Strategy User Testing Data Visualization Strategy 160

Product Innovation Educators

OCTOBER 14, 2024

Market Research Techniques Brian explains how AI is revolutionizing market research, offering new ways to gather and analyze data. SWOT and PESTLE Analysis AI tools can enhance traditional strategic analysis frameworks like SWOT and PESTLE analysis. He mentions using tools like Perplexity.ai

Artificial Inteligence 243

Artificial Inteligence Research Software Data Visualization Reporting Tools 243

Alchemer Mobile

JULY 11, 2019

The survey found that across the 15 different skill sets product managers need to thrive in their profession, customer understanding was one of the strongest skill sets, while competitive analysis was amongst the weakest. To be valuable, these personas must be based on real market research—both quantitative and qualitative.

Research Software 220

Research Software User Testing Feedback Software Customer Experience 220

The Product Guy

OCTOBER 9, 2018

However, this is a naïve analysis that overlooks lost market share due to poor strategic thinking, or the demoralizing effect on engineers having to repeatedly rewrite code because of poor product-market fit. I was able to collaborate closely with the senior director of product at my company on this work.

Weak Development Team 326

Weak Development Team Product Strategy Strategy Development 326

The Product Coalition

OCTOBER 2, 2024

After graduating, he worked with organizations like GfK and Ipsos  — big names in consumer insights and market research. Within their stack they incorporate methodologies like conjoint analysis, key driver analysis, and TURF analysis — all designed to ask the right questions and deliver meaningful results.

User Testing 142

User Testing Data Visualization Customer Feedback Research Software 142

Userpilot

SEPTEMBER 7, 2022

Want to learn what white space analysis is and how it works? With this article, you’ll discover: White space analysis: what is it, and how does it contribute to product growth ? What tools do you need for performing white space analysis? It’s based on an analysis of the internal processes of a company.

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Alchemer Mobile

NOVEMBER 22, 2024

To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. While reaching them through digital channels should be easy, it often proves to be a challenge.

Feedback Software 130

Feedback Software User Testing Research Software Customer Feedback 130

Userpilot

JULY 1, 2024

Product market research is essential for comprehending your customer base, competition, and the prevailing trends within the industry. Conducting effective market research guarantees that your products are aligned with the marketplace and fulfill the needs of customers. What is primary market research?

Research Software 59

Research Software User Testing Analytic Tools Feedback Software 59

Roman Pichler

FEBRUARY 19, 2024

Here are three signs that you are at this level: You engage in strategizing work , such as market discovery and market research, competitor research and competitive analysis, business modelling and financial forecasting, strategy validation, and selecting and applying the right key performance indicators (KPIs).

Product Research 278

Product Research Product Management Product Manager Customer Experience 278

Melissa Perri

JUNE 29, 2017

I did very little “business analysis” as we would look at it in traditional IT companies. Let’s look at where these terms and disciplines originated from and how some common frameworks explain them. When I started my career, I was called a Business Analyst. Honestly, I did very little of what I teach as Product Management now either.

Product Research 325

Product Research Product Management Product Manager Customer Experience 325

The Product Guy

MARCH 17, 2018

Keywords: Android and IOS mobile , Data analysis, leadership, management, Market Research. Product Owner, Servicing @ Capital One (New York, NY). Keywords: agile, b2b, ci/cd, roadmap. Product Manager, DOWN @ Paktor Pte Ltd (Open to Remote).

Finance 150

Finance Product Research B2B Data Visualization 150

Userpilot

JULY 5, 2022

To conduct a customer service gap analysis, use these 6 steps: 1. There’s an easy way to find the answer—through customer gap analysis. SWOT analysis vs. customer service gap analysis. In short, a SWOT analysis will help you determine your strength and weaknesses and compare it against your opportunities and threats.

Feedback Software 98

Feedback Software User Testing Research Software Customer Feedback 98

Userpilot

OCTOBER 19, 2024

The great advantage of these tools is that they streamline the creation, distribution, and analysis of NPS surveys. Leverage AI-driven sentiment analysis to analyze and categorize open-ended responses quickly. 4 Qualtrics for collecting multichannel feedback and B2B market research data Qualtrics NPS surveys.

Feedback Software 105

Feedback Software Analytic Tools Data Visualization Research Software 105

The Product Bistro

JANUARY 3, 2017

Digital Transformation, it’s all the rage, and doing a simple Google search yields a plethora of hits, from training to consultants, to the big market research companies, all weighing in. This wave of disruption continues to grow, and brings with it myriad opportunities to completely change the business.

Reporting Tools 247

Reporting Tools Analytic Tools Research Software Customer Experience 247

Product Innovation Educators

NOVEMBER 12, 2018

I started at Lowe’s running international marketing research and eventually worked my way into innovation. [4:56] There was the infamous “Lowebot,” an autonomous robot that speaks multiple languages and then helps you navigate through the store while doing inventory analysis along the way.

Product Research 207

Product Research Startups Books Research Software 207

Userpilot

MARCH 9, 2025

To keep the data manageable, you also need to have a system of data organization in place, such as transcriptions, spreadsheets, qualitative analysis tools, etc. Both data types require different analysis methods. Embrace continuous iteration Continuously improve your customer research process to drive relevant product innovation.

Research Software 83

Research Software User Testing Analytic Tools Feedback Software 83

Alchemer Mobile

AUGUST 19, 2024

While product teams often take ownership of feedback collection and analysis around the product, everyone in the organization can benefit from a deeper customer understanding. Marketers, research teams, CSMs, and everyone in between benefit from new customer insights.

Product Research 172

Product Research User Testing Customer Feedback User Friction 172

The Product Coalition

AUGUST 3, 2023

Here’s a more detailed breakdown of the steps involved: Market Research and Analysis: Conduct thorough market research to understand the target audience, their pain points, and existing solutions. Analyze market trends, customer feedback, and competitor offerings to identify opportunities and gaps.

Vision 142

Vision Product Research User Testing Roadmap 142

Piyanka Jain

APRIL 2, 2019

Her last role had involved business process analysis, planning, and market research. Based on her analysis, she recommended four main changes to the homepage and flow?—?adding Unsplash Neha has an engineering and MBA background. She was looking to rejoin the workforce after several years on a personal sabbatical.

Data Visualization 150

Data Visualization Product Research Market Research Testing 150

Userpilot

AUGUST 30, 2024

Userpilot allows you to gather customer insights through in-app surveys and behavior analysis. Perform behavioral data analysis Behavioral data analysis offers objective insights into what the customer does inside the product. What customer insights can you uncover with behavioral data analysis?

Data Visualization 105

Data Visualization Customer Feedback User Testing Analytic Tools 105

Mind the Product

OCTOBER 8, 2018

We can also apply Laddering techniques (such as 5 Why analysis) to help crystallize the initial problem statement. Understand Your Competitors Through Market Research. He purchased samples of the premium pads already available, and did a thorough analysis to understand the raw materials, composition and packaging used.

Product Research 183

Product Research User Testing Marketing Weak Development Team 183

Product Innovation Educators

AUGUST 5, 2019

Another misunderstanding is thinking of VOC as any kind of market research. VOC is actually a subset of the entire field of market research. And that completes the VOC process and we’re ready for analysis. Another misunderstanding is thinking of VOC as any kind of market research.

User Testing 168

User Testing Product Research Research Software Customer Experience 168

Userpilot

JULY 24, 2024

Conduct market research and analysis to understand the current state of products in your industry. Identify your target market and user segments to figure out what they want and chart out your product strategy accordingly. SWOT analysis. It paints a clear picture of what you want to achieve with the product.

Data Visualization 111

Data Visualization Framework Product Strategy Analytic Tools 111