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Customer Research 101: The Complete Guide for SaaS

Userpilot

According to Harvard Business Review, 80% of new products fail, primarily because companies fail to conduct proper customer research. The solution seems obvious: improve your customer research process. What is customer research in SaaS? Does customer research help build better products?

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525: Use Jobs-To-Be-Done to sell more product or to make a better product? – with Chad McAllister, PhD

Product Innovation Educators

The episode contrasts Clayton Christensen’s consumer demand approach with Tony Ulwick’s job analysis perspective, while providing practical guidance for conducting customer interviews and prioritizing product improvements. Bob began his research at an airport when he noticed someone selecting a Snickers bar.

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Software for Product Management: 14 Tools to Leverage in 2024

Userpilot

Using software for product management. This article will examine some of the best product management software in the market. TL;DR Choose a product management platform with advanced features, a user-friendly interface, customization, third-party integrations, scalable pricing, robust security , and collaboration features.

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23 Best User Experience Research Tools of 2024

Userpilot

Unfortunately, that technology isn’t here yet, so UX research tools are the next best thing. These tools can provide you with the qualitative and quantitative data you need to understand how your customer behaves in your product, so you can make the necessary changes to improve their experience.

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How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Conducting UX Research can often be a daunting task. Then, take notes with strategic frameworks, in specific formats, to right-size the information collected and expedite analysis and synthesis. Often, the most useful tool product managers and researchers can employ is a carefully thought-out approach.

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Special: Stopping the confusion of Jobs to be Done (JTBD)- with Tony Ulwick

Product Innovation Educators

Today we are talking about a popular and often misunderstood product management tool—Jobs to be Done (JTBD). It was published while I was working on my PhD in Innovation and resonated with my research on why products fail. Using JTBD for demand generation doesn’t make the job the unit of analysis.

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Ready to Unleash AI Superpowers and Build Products That Help Users?

The Product Coalition

In others, though, it’s clear they’re more of a response to market demand than a well-thought-out solution. A lot of teams have found chatbots to be useful, and some are even adding content tools into their products. It’s about driving the right behaviors that make the solution stick. It’s not just about solving problems.