492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD
Product Innovation Educators
JUNE 3, 2024
Secondary research: Analyzing data from already available sources like market reports, competitor websites, and customer reviews. Techniques include: – Surveys – Questionnaires – Data analysis (e.g. For example, PepsiCo’s Dewmocracy campaign used social media to crowdsource new Mountain Dew flavors.
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