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525: Use Jobs-To-Be-Done to sell more product or to make a better product? – with Chad McAllister, PhD

Product Innovation Educators

The episode contrasts Clayton Christensen’s consumer demand approach with Tony Ulwick’s job analysis perspective, while providing practical guidance for conducting customer interviews and prioritizing product improvements. But at its core, effective product management comes down to one fundamental trait: curiosity.

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Special: Stopping the confusion of Jobs to be Done (JTBD)- with Tony Ulwick

Product Innovation Educators

It became clear to me that people buy products to get a job done, and you study that job and make it the unit of analysis. Using JTBD for demand generation doesn’t make the job the unit of analysis. But it misses out on making the customer’s job to be done the unit of analysis. [12:25] They want a quarter-inch hole!”

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Product Manager vs. Product Owner

Melissa Perri

I did very little “business analysis” as we would look at it in traditional IT companies. In fact, the 2017 learning objectives for their Certified Scrum Product Owner Certification by Scrum Alliance states, "Teach that the role of the Product Owner is typically played by the customer, or customer representative, such as a product manager."

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Customer Research 101: The Complete Guide for SaaS

Userpilot

To keep the data manageable, you also need to have a system of data organization in place, such as transcriptions, spreadsheets, qualitative analysis tools, etc. Both data types require different analysis methods. Perform sentiment analysis to categorize open-ended survey responses. Product metrics dashboard in Mixpanel.

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Defeating the Analysis Paralysis of Building vs. Buying

Speaker: Robert Webber, VP Product Flow Optimization at Construx

Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association. December 1st, 2022 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST. Use Product Management Today’s webinars to earn professional development hours!

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B2B Product Manager June 2020

Product Management University

“PRODUCT” Market Analysis vs. “SOLUTIONS” Market Analysis: 3 Key Differences That Impact Products and Positioning. You’ve acquired another company and your executives ask for a comprehensive portfolio analysis to determine the most lucrative markets for the combined companies. In This Issue.

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Ready to Unleash AI Superpowers and Build Products That Help Users?

The Product Coalition

Google Gemini enables the creation of images within a presentation document GPT-4o and Other Models: Data and Multimodal Superpowers The next phase in the evolution of LLM superpowers involved the integration of Data Analysis, which dramatically broadened the application of AI.

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How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Then, take notes with strategic frameworks, in specific formats, to right-size the information collected and expedite analysis and synthesis. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association. Moving from findings and insights (they are different!)

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The Product Corner: Maximizing Impact, Reducing Hours, and Accelerating Roadmaps with Data

Speaker: Edie Kirkman - VP, Digital at Focus Brands

To overcome this challenge, it is crucial to build core product and technology competencies that provide actionable insights through qualitative and quantitative data analysis. Attendance of this webinar will earn one PDH toward your NPDP certification for the Product Development and Management Association.

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Fail Well, Pivot Fast: Product Experimentation for Continuous Discovery

Speaker: William Haas Evans - Principal Consultant, Head of Product Strategy & Design Practice, Kuroshio Consulting

This presentation will dive into how proper experimental design, multiple hypothesis testing, cohort analysis, and split testing can effectively reduce batch size and meantime to validate insights accelerating your lead time from idea to cash.