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A Guide to Customer Retention: Importance, Strategies & Metrics

Userpilot

Customer retention is vital for product success and business profitability. That’s one question we discuss in the article. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. It keeps the product fresh and users engaged.

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How Can Sentiment Analysis Be Used To Improve Customer Experience in SaaS?

Userpilot

Wondering how you can leverage sentiment analysis to improve customer experience? Customers are actively sharing their thoughts on social media and review sites, making these places valuable sources of customer feedback. To access this large pool of actionable data, you need to conduct sentiment analysis.

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Feature Rollout: What Is It and How to Conduct It? (+Best Practices)

Userpilot

Even if you’ve been a product manager for a while, a new feature rollout can be a challenging experience. Fear not, though, as this article provides lots of valuable insights into the process. We explain what a feature rollout is, why it is important for product teams, and how to conduct them.

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Conversion Funnel Analysis: How To Analyze & Optimize It?

Userpilot

Trying to conduct a conversion funnel analysis to find out why your sales conversion rates are still not up to the mark? Conversion funnel analysis tracks a customer’s journey from the initial point of contact to the final conversion point. Using feature heatmaps to get better insights into the feature usage.

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Churn Rate vs Retention Rate: Formulas, Benchmarks and Ways to Improve

Userpilot

Both metrics are important to track if you want to implement a successful product retention strategy. In this article, we will cover: Formulas to calculate each of these metrics. Other important metrics related to churn and retention efforts. Close the feedback loop so customers know their opinions matter.

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Understanding What is Churn: Your Essential Guide to Retention Metrics

Userpilot

Additionally, the annual churn rate is a critical metric that quantifies the percentage of customers lost over a year, offering insights into long-term customer satisfaction and loyalty. It’s a key metric for assessing customer satisfaction and retention. Understanding why customers churn is crucial for retention strategies.

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8 Customer Lifecycle Management Best Practices

Userpilot

Activation : When new users become active users through onboarding processes or live demos. Adoption : The phase where customers start using your product regularly. Expansion and Advocacy : When customers purchase additional products through upsells , and share their positive experiences.