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Two Development Team Configurations I Lobby Against

Mironov Consulting

But there are some engineering team configurations that I see as problematic.  So 1] Dedicated Bug Fixing Teams Sometimes there’s a push to create development teams specifically to close out bugs and defects, especially after frequent outages or to address long-term system neglect.  This

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The three strands of brand authenticity

Intercom, Inc.

More recently, however, I’ve realized that the technology industry at large struggles with such clarity and consistency – in marketing terms, there is often a difficulty developing a clear value proposition that aligns with product and brand identity. 1 Poor definition of value proposition and feature focus. 2 First-mover disadvantage.

Branding 209
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How Culture Add Changes the Conversation on Hiring

Mind the Product

It can happen in any team, even in teams with a commitment to diversity. We had completed a round of interviews and I wanted her to work on my team. The candidate was a senior designer who’d managed teams in very difficult large-scale companies and managed to generate great results. So why drop culture fit?

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Embedded Analytics Examples and Use Cases in 23 Different Industries

Reveal

Banking CRM Crypto Education Finance Healthcare Insurance IT Manufacturing Real Estate Retail Supply chain Telecommunications Security Logistics and delivery Marketing Airlines Hospitality Weather forecast Agriculture SaaS Government Sports. Data analytics is transforming the airline industry too. See Reveal in Action.

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Understanding Enterprise Product Companies

Mironov Consulting

Long Sales Cycles, Weak Attribution, Few Data Points. From social team: “4500 likes and retweets of our latest post!” ” “Our Silver package is the best fit for mid-sized manufacturers using these two CAD/CAM systems…”) Sales teams love when we point them toward the right customers. Digging in: 1.

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How I got a $375K PM offer from Instagram

PMLesson's Ace the PM Interview

Distinguishing between bad vs. good vs. great answers is key , and seems like an underserved area Write down a framework for how you tackle these problems. I also explained how I would integrate with the airlines, so passengers could get an invite to begin their adventure the moment they landed. The team was psyched.

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The Chocolate Cake Problem

Mironov Consulting

On either side, it’s easy to assume bad intent or have this get personal.  Almost  (Hint: replacing everyone on those teams doesn’t seem to fix the problem.)  When prospects say they need something, sales teams mostly take them at their word.